Solutions Hub: December 2020

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School for Continuing Education (NGA-SCE)

Course: Business Economics

Internal Assignment Applicable for December 2020 Examination

1. Rohan is appointed an economics’professor in a reputed university. In his first lecture, students asked him to elaborate on Gross Domestic Product (GDP) and Gross National Product(GNP). Help Rohan to prepare his first lecture on the given topic with relevant example and highlight the differences between the two concepts.

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2. Suppose the demand equation for computers by Teetan Ltd for the year 2017 is given by Qd= 1200-P and the supply equation is given by Qs= 120+3P. Find equilibrium price and analyse what would be the excess demand or supply if price changes to Rs 400 and Rs 120. (10 Marks)

3.a. A business firms sells a good at the price of Rs 450.The firm has decided to reduce the price of good to Rs 350.Consequently, the quantity demanded for the good rose from 25,000 units to 35,000 units. Calculate the price elasticity of demand. (5 Marks)

3.b. “There is a high cross elasticity of demand between new and old cars”. Discuss the statement by explaining the features of cross elasticity of demand. Also compare and contrast cross elasticity with other types of elasticities of demand. (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Financial Accounting & Analysis

Internal Assignment Applicable for December 2020 Examination

1. Karagiri is a Pune based startup that works with 800 families across India. The startup is in the business of handloom saris. They converted the pandemic period in to an opportunity. The business owners realized that accounting is essential to permit informed judgements and decisions by the user of accounts. In the light of given

definition of accounting, discuss about users and uses of accounting information

(10 Marks)

2. Mr. Kohli is planning to invest in the share market. He wants to study the Balance Sheet of Amul Industries. He wants your guidance in finding the various elements of the Balance Sheet of Amul Industries. Kindly discuss the same (10 Marks)

3. Discuss for question (a) and (b)

– Define and identify the type of Income / Expenses

– Treatment of the Income / Expenses in the Profit and Loss account, Impact of the Income / Expenses in the Balance Sheet

a. You purchased 10 shares of L& T Company last year. On 5th March 2019, the company has declared a dividend Rs 50 per share. The income is earned but not yet collected in your account during this financial year. (5 Marks)

b. On 5th March 2019, Mehta Brothers received 100% advance for goods, to be supplied in the next month. The Cost of the goods was Rs50000. They usually sells the goods at 10% mark up. (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Information Systems for Managers

Internal Assignment Applicable for December 2020 Examination

1. Internet of Things (IoT)-enabled devices have made remote monitoring in the healthcare sector possible, unleashing the potential to keep patients safe and healthy, and empowering physicians to deliver superlative care. It has also increased patient engagement and satisfaction as interactions with doctors have become easier and more efficient. Furthermore, remote monitoring of patient’s health helps in reducing the length of hospital stay and prevents re-admissions. IoT also has a major impact on reducing healthcare costs significantly and improving treatment outcomes. IoT is undoubtedly transforming the healthcare industry by redefining the space of devices and people interaction in delivering healthcare solutions. IoT has applications in healthcare that benefit patients, families, physicians, hospitals and insurance companies. The healthcare industry is rapidly adopting new-age technologies such as Machine Learning and Artificial Intelligence to improve access and outcomes, especially in rural areas. In this scenario, it is the responsibility of businesses to ensure that the technology acts with responsibility and transparency. In recent years, India has seen increased IoT adoption in education, governance and financial services. IoT Technology has made it possible for doctors to see and interact with patients who are located far, with smart login devices. The patients’ medical data and case history are automatically transmitted to the doctor for analysis. What are the potential cybersecurity challenges in using IoT in healthcare? Enlist a few areas in which IoT can be used in healthcare. Identify the benefits of using IoT in healthcare in a developing country like India. (10 Marks)

2. Netmeds.com, one of the largest e-pharmacies claims more than 3.7 million customers in over 610 cities and towns. The market size of e-pharmacies was approximately $512 million (Rs 3,500 crore) in 2018. It is predicted that there will be a compounded annual growth rate (CAGR) of 63 per cent which will reach $3.6 billion (Rs 25,000 crore) by 2022. Explain how information systems help in managing the supplies of medicines by online pharmacies and delivering them to customers. (10 Marks)

3. Digital India is working to transform the rural economy and create skilled jobs. It has touched upon all aspects of our lives, from work, travel and communication to healthcare, education and shopping. The push for e-governance and Digital India comes from the telecom sector, increasing internet penetration and proliferating mobile devices. As citizens become more tech-savvy, their aspirations are expected to surge in terms of quality of services and the way cities are governed. A shift towards citizen-oriented governance is imminent. E-governance is changing the relationship between citizens and authorities. Every citizen will be able to monitor activities of government, be aware of their plans to work directly and interact with them without queues and unnecessary bureaucracy. E-governance is the automation of work with documents, statements of citizens, certificates, licenses, and formal acts that legalise certain activities of citizens. The average citizen is now familiar with digital payments, e-governance, digitization of land records, etc. People are hoping for better utilization of taxpayers’ money. E-governance, or the use of ICT to deliver government services, nurtures a transparent, productive and efficient form of governance. E-government can also reduce corruption. If diligently designed and implemented, it can improve efficiency in delivery of government services, simplify regulations, strengthen citizen participation, and lead to cost-savings for citizens, businesses and the government itself.

The benefits of all this will be transparency of public authorities and local governments, savings in time and material resources, and improvement in the quality of administrative services. While barriers to efficient e-governance are many, social media, mobility, analytics and cloud technologies can make all the difference. Notably, since we live in a connected economy, the benefits of e-governance will not remain restricted to the 100 Smart Cities, but will percolate to other urban areas and even rural India.

That said, it’s also time to take into cognizance threats such as data security. Data is the new oil and organizations are looking to exploit the information they hold. The importance of addressing cyber-security at the highest levels of corporate leadership cannot be understated. Cyber-security is integral with national security. Here, IT companies have a major role to play. They must set up a compliance framework that not only protects consumer data, but also deletes it when the work is done. It’s important for them to rework their technologies and record-keeping systems. All sectors have to train and retrain their IT teams. It’s also time the government brings in a new arsenal of talented individuals who are adept at innovating.

(Source:https://ezproxy.svkm.ac.in:2099/docview/2163976984/556EB64474D5424EPQ/1?accountid=32277)

a. Explain the different e-governance models? What are the advantages of e – governance? (5 Marks)

b. What are certain challenges to e-government security? How can they be avoided?

(5 Marks)

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NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Management Theory and Practice

Internal Assignment Applicable for December 2020 Examination

1. ABC Ltd. has been going through a bad phase off late in their Business of Machine Spare Parts. The lockdown and the Covid 19 scenario has impacted them even more. Someone suggested them to use the 5 S technique in order to bring about a positive Change. Can you as a consultant guide them on the same as they are clueless about the same?

2. You are hired as an external consultant to analyze the culture of XYZ Ltd. Can you please explain that how will you analyze the same using Trompenaar’s 7 Dimensions of Culture? (10 Marks)

3. A newly set up start-up company is confused about how to get their organizational structure correct and would want to take some guidance from you

a. Can you share some characteristics of an effective organizational structure (5 Marks)

b. Can you explain how will the 6 box model help the organization designing their structure (5 Marks)

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NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Marketing Management

Internal Assignment Applicable for December 2020 Examination

Case:

“Yuva” is a fitness band catering to Indian youth in lower price segment. There is a vast market who are health conscious and wants the latest tech in wearable device category. There are currently two fitness band that is being sold by the company.

Given below are their prices. Yuva Basic	Rupees 899/-
Yuva Pro	Rupees 1199/-

The product quality is good given the price range. It has all fitness feature supported by a colourful design. It has a bigger display as compared to their competitors. The company has purposely kept the display bigger for the youth audience as they want the feel of a smart watch at the price of fitness band.

The company has a plan to sell only through online platform. The product is available on major ecommerce platform as well as on the company’s own website. It has just been 15 days that the product is launched but it doesn’t have any demand from consumers. There is no problem with the product but there are no promotions done by the company. You have been hired as a Marketing head of the brand Yuva.

1. Suggest various types of segmentation for the brand Yuva. (10 Marks)

2. How will you promote the brand Yuva online? Suggest minimum five online platforms through which you will promote the brand and increase the sale. (10 Marks)

3.a. Explain any five factors that will influence the consumer behavior for the purchase of Yuva Fitness Band. (5 Marks)

3.b. Explain various stages that a customer will go through in purchasing decision of Yuva fitness band. (5 Marks)

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Organisational Behaviour

Internal Assignment Applicable for December 2020 Examination

1. Anand has been raised in economically modest family and has seen family struggle to make ends meet. What worked well for Anand was his hard work and sheer dedication because of which he was able to get through to civil services exam in the first attempt itself. As soon as Anand’s training finished he was placed as a District Magistrate. Soon

he notices a scam under a government scheme involving huge amount of money. He raised the concern to the higher authorities to which he was asked to be involved in it and get a huge part of the deal. Anand is now in dilemma as he is in need of money to look after his family requirements. Bring out how the three personality traits as per the psychoanalytic theory of Sigmund Freud act on him. (10 Marks)

2. Shritika is an entrepreneur, she has her own HR consultancy firm. In her work Shritika gets to meet a lot of clients which she really enjoys. Whenever she is stressed because of her work, she goes out with her friends or family and then resumes work with new enthusiasm and energy. She is one such boss that whenever the employees face any problem they do not hesitate to share with her. At times when the client is annoyed and loses his cool Shritika still maintains her composure and tries to solve his concerns. Based on all the above narration discuss Shritika’s personality on the basis of Big Five/OCEAN

(10 Marks)

3. As the famous saying goes by, “What you see and what you hear depends a great deal on where you are standing. It also depends on what sort of person you are.”

a. Justify this statement by throwing more light on the concept of perception. (5 Marks)

b. Also, discuss in depth about few perceptual distortions/errors/bias. (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Communication

Internal Assignment Applicable for December 2020 Examination

1. Javed is a supervisor in one of the biggest automobile companies MATA Motors. He is an expert in diesel engine vehicles and has been working for 6 for over 16 years in the diesel vehicle department. While he is well liked by his subordinates and his managers, his appraisal for this semester does not talk very positive of him. The only weakness that has been proving to be undesirable is that his lack of business etiquette in writing. He

needs to acquire skills in building stronger relationship by understanding his audience. The HR decides to send him for a communications training workshop. In light of this case, please elaborate on the point of ‘adapting to your audience’ (10 Marks)

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2. Bandrej is a company into consumer products. Most of the managers and senior managers working for them have been with them for years but the new executives are fresh MBAs and most of them belong to a mobile generation. While there is a gap felt between the way these two generations communicate at work, creates a rift in the productivity. In light of this case, please list out a few pointers for making mobile communication effective. (10 Marks)

3. Mody Associates is a legal firm in a big city and handles a lot of celebrity cases. The two of their start lawyers, Divya Mody and Jahangir Mody are also directors and new age lawyers slowly taking over the operations. They work together very well even though have different styles of working and communications. However, there is only one aspect that both them have a difference of opinion and that is about using the right channel for messaging. Divya believes in mobile messaging but Jahangir prefers to communicate through emails. Both of them usually have a tiff trying to convince each other about their own points of view. Please answer following questions in light of this case.

a. Divya promotes advantages of messaging in one of the arguments and shares some great guildelines for making the use of messaging more effective. Please put up some points for making messaging effective.

b. Jahangir promotes emails writing and he likes to share the ways to make emails more effective. Please share any 6 ideas to make email communication more effective.

(10 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Law

Internal Assignment Applicable for December 2020 Examination

1. Explain the difference between Contract of Guarantee and Contract of Indemnity and provide two (2) examples each of such contracts.

2. Explain in details two (2) real-life cases where the Competition Commission of India has investigated and prohibited the abuse of dominant position by entities or individuals. (10 Marks)

3. Geeta had started tiffin services during the lockdown due to COVID-19 pandemic within her building premises by ensuring compliance of all regulations. Geeta used to deliver the tiffin only to the occupants in her society. However, post the unlocking of the lockdown she wanted to expand her business to other parts of city and therefore she needed an investor who would invest in the venture and a logistics partner who would ensure the delivery of tiffin. She finally found Mr. Bajaj as the investor and Mr. Kumar as the logistics partner.

Now Geeta, Mr. Bajaj and Mr. Kumar wanted to incorporate this venture and register as a partnership firm and therefore have come to you for advise on the following queries:

a. What: (i) law should the Partnership Firm be registered? Please give your reasons for the answer?; and (ii) type of partner shall Geeta, Mr. Bajaj and Mr. Kumar each be classified as? (5 Marks)

b. For incorporating the partnership firm that you have suggested in the above answer (a) what: (i) is the primary agreement that is needed; and (ii) are the contents of such agreement? (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Decision Science

Internal Assignment Applicable for December 2020 Examination

1. The data of two variables X and Y is given below:

TABLE BELOW

Y	X
3	45
4	56
5	54
6	56
7	57
6	58
6	67
6	68
7	76
7	76
8	78
9	79
12	80
13	81
15	84
17	89

a. Calculate the correlation between X and Y

b. Apply the regression between X and Y (as dependent variable)

c. Estimate the R square

d. Predict Y when X = 50

(10 Marks)

2. Following ungrouped data of Sales of a company (in millions) is available

52	33	70	95	57	61
57	64	54	94	38	61
50	39	94	63	59	31
68	88	93	48	82	82
74	70	92	76	98	91
32	33	31	75	54	48
36	64	63	66	92	98
36	54	71	86	84	55

91	34	64	67	89	78
97	92	53	56	68	55
93	42	51	77	36	93
44	66	63	33	68	79
83	53	86	76	35	40
55	41	36	39	42	96
60	53	38	51	95	56
48	69	49	33	95	37
83	62	96	34	85	32
39	59	77	62	35	34
54	89	36	45	83	34
39	61	88	86	55	33
69	54	30	38	79	77
95	34	38	91	80	90
88	45	95	71	80	43
61	40	31	61	58	53
91	63	60	94	98	53
50	34	75	74	90	98

a. Make the frequency distribution table with appropiate class interval, frequency,

cumulative frequency.

b. Calculate the mean, median, mode and quartiles of grouped data.

c. Calculate the standard deviation, variance and range

d. Make the following diagrams: Histogram, Frequency Polygon, Ogive

(10 Marks)

3.a. For a certain type of computers, the length of time between charges of the battery is normally distributed with a mean of 50 hours and a standard deviation of 15 hours. Mr Y owns one of these computers and wants to know the probability that the length of time will be between 50 and 70 hours. (5 Marks

3.b. The length of life of an instrument produced by a machine has a normal distribution with a mean of 12 months and standard deviation of 2 months. Find the probability that an instrument produced by this machine will last (a) Less than 7 months (b) Between 7 and 12 months (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Essentials of HRM

Internal Assignment Applicable for December 2020 Examination

1. ABC Ltd. is a well-known IT Company in India since 2002. Recently, the company has decided to revise the compensation structure for which it is important to conduct the job analysis exercise. As an HR Head of the company, it is your responsibility to conduct the same. Discuss the steps that you will follow in the process of job analysis? (10 Marks)

2. ESSOS Ltd, an upcoming E Commerce startup, has just recruited a fresh batch of 100 employees at supervisory level to work at various warehouses in India. Company is planning an orientation program for all these fresh employees. As an HR Head, it is your responsibility to undertake this orientation program successfully. Discuss the possible problems that you may encounter while conducting the orientation program?

(10 Marks)

3. SYSTEMS Pvt. Ltd., a well-known education technology company in Mumbai is going through a phase of wider domestic expansion. Company has set up 20 new offices across India and employees in these new offices are about to undergo training exercises. You are an HR Head of the company who is responsible for doing this training. In this background, answer the following:

a. Which off-the-job training methods would you suggest? (5 Marks)

b. Which off-the-job training methods would you suggest? (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Operations Management

Internal Assignment Applicable for December 2020 Examination

1. What are various decision criteria for deciding a location for a business setup? Explain these decision criteria with reference to a location decision for setting up a textile manufacturing plant.

2. Define and explain the term ‘Operations Management’. Explain the role of an Operations Manager in handling Customers and Suppliers in a Supply Chain. Give relevant examples from a Retail Store Operation. (10 Marks)

3. Many business organizations have operations in which inventory management is a daily and constant process. Managing a Restaurant is one such business, wherein the procurement and managing various inventory is a very strategic process. Explain the following concepts (with atleast one example) in Operations of a Restaurant business, and conclude how relevant is it in the business?

a. Economic Ordered Quantity (EOQ) (5 Marks)

b. Vendor Managed Inventory (VMI) (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic Management

Internal Assignment Applicable for December 2020 Examination

1. When you are expanding your organization in a new geography, what are the kinds of environmental assessments that is recommended? (10 Marks)

2. How would you use Porters 5-forces Model for analyzing the strength or weakness of any organization?

3. Case Study

Du Pont (E.I. du Pont de Nemours & Co, of Wilmington, Delaware) was founded as a gunpowder manufacturer early in the 1800s. Explosives dominated its business through World War I. After the war, it began to diversify. Acquisitions and joint ventures became more prominent during the last fifteen years. In 1981 it acquired Conoco, a major oil company. In 1991 Du Pont joined with prescription drug company Merck & Co. In1992, in a joint venture with Crop Genetics, Du Pont moved into the bioinsecticide field. In 1993 it bought Imperial Chemical’s nylon business, and today it remains the largest chemical company in the United States.

Dow (The Dow Chemical Co. of Midland, Michigan) was formed in the late 1800s. Its first product was chlorine bleach, and numerous others soon followed. The need for chemicals during each of the world wars resulted in Dow emerging as the second largest chemical company in the United States. During the 1980’s Dow made several acquisitions, most notably Merrell pharmaceuticals, Texise cleaning products, and Essex Chemical, a leading producer of automotive sealants and adhesives. In the late 1980s, Dow joined with Eli’s Lilly and Company’s fungicide business to create Dow Elanco, a major producer of agricultural chemicals. Thus, like Du Point, Dow became a diversified chemical giant.

For more than forty years, both Dow and Du Pont employed a similar strategy. Both borrowed heavily and used the funds for expansion, relying on rising demand coupled with price increases to maintain healthy levels of profit. The huge cash flow necessitated by this strategy could sometimes lead to problems. If the expansion was more rapid than the increase in demand, prices would have to be cut and profits would suffer. Although that happened occasionally, it began to occur more and more frequently by the end of the 1980s.

In 1991 Du Pont decided to change its strategy by reducing both capital spending and costs. This focused the company on getting cash back quickly. By 1993 Du Pont was able to provide for all capital funding without any substantial borrowing. And 1994

was even better Analysts were expecting Du Pont to raise its dividend payments to stockholders in 1994.

Du Pont also reorganized. It eliminated nearly 14,000 employees early in 1994. Du Pont also decentralized into twenty strategic business units (SBUs) based on products and industry, and it changed its pattern of marketing from a technology driven approach to a market driven one.

Dow, on the other hand, remained with the traditional strategy. In 1980 it expanded basic chemicals, and the resulting glut caused a drop in prices. As a result, earnings fell in 1992. To raise cash to cover expansion and dividends, Dow had to sell assets – a billion dollars worth in 1993 alone. It also announced that it would focus on global competitiveness and cut back its corporate headquarters workforce.

Thanks to cutting back on spending in 1994 and a rebound in ethylene prices, Dow was in good financial shape that year, although analysts were not expecting Dow to be able to raise its dividend payments for several years. Dow did, however, semi to be recognizing the need to change its strategy too.

Du Pont recognized the need to change strategy before Dow did. Given the high cost of capital, a strategy of focusing on return on assets seemed to make more sense than one that focused on market share.

a. Describe the two strategies used by Dow and Du Pont. What are the advantages and disadvantages of each? Under what conditions would you use each of the two strategies? Why? Explain your response. (5 Marks)

b. Can you envision another strategy that either of these two companies might have used? What changes would you recommend for the future?

(5 Marks)

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Course: Business Statistics

Data Set: Sample of 7 different species of fish has been taken and their weight in grams, lengths

(vertical, diagonal, cross given as length 1, length 2 and length 3 respectively), height and width

in cm is given below

Species Weight Length

Length

Height Width

Bream 725 31.8 35 40.9 16.36 6.0532

Bream 720 32 35 40.6 16.3618 6.09

Bream 714 32.7 36 41.5 16.517 5.8515

Bream 850 32.8 36 41.6 16.8896 6.1984

Bream 1000 33.5 37 42.6 18.957 6.603

Bream 920 35 38.5 44.1 18.0369 6.3063

Bream 955 35 38.5 44 18.084 6.292

Bream 925 36.2 39.5 45.3 18.7542 6.7497

Bream 975 37.4 41 45.9 18.6354 6.7473

Bream 950 38 41 46.5 17.6235 6.3705

Roach 0 19 20.5 22.8 6.4752 3.3516

Roach 110 19.1 20.8 23.1 6.1677 3.3957

Roach 120 19.4 21 23.7 6.1146 3.2943

Roach 150 20.4 22 24.7 5.8045 3.7544

Roach 145 20.5 22 24.3 6.6339 3.5478

Roach 160 20.5 22.5 25.3 7.0334 3.8203

Roach 140 21 22.5 25 6.55 3.325

Roach 160 21.1 22.5 25 6.4 3.8

Roach 169 22 24 27.2 7.5344 3.8352

Roach 161 22 23.4 26.7 6.9153 3.6312

Roach 200 22.1 23.5 26.8 7.3968 4.1272

Roach 180 23.6 25.2 27.9 7.0866 3.906

Roach 290 24 26 29.2 8.8768 4.4968

Roach 272 25 27 30.6 8.568 4.7736

Roach 390 29.5 31.7 35 9.485 5.355

Whitefish 270 23.6 26 28.7 8.3804 4.2476

Whitefish 270 24.1 26.5 29.3 8.1454 4.2485

Whitefish 306 25.6 28 30.8 8.778 4.6816

Whitefish 540 28.5 31 34 10.744 6.562

Whitefish 800 33.7 36.4 39.6 11.7612 6.5736

Whitefish 1000 37.3 40 43.5 12.354 6.525

Parkki 55 13.5 14.7 16.5 6.8475 2.3265

Parkki 60 14.3 15.5 17.4 6.5772 2.3142

Parkki 90 16.3 17.7 19.8 7.4052 2.673

Parkki 120 17.5 19 21.3 8.3922 2.9181

Parkki 150 18.4 20 22.4 8.8928 3.2928

Parkki 140 19 20.7 23.2 8.5376 3.2944

Parkki 170 19 20.7 23.2 9.396 3.4104

Parkki 145 19.8 21.5 24.1 9.7364 3.1571

Parkki 200 21.2 23 25.8 10.3458 3.6636

Parkki 273 23 25 28 11.088 4.144

Parkki 300 24 26 29 11.368 4.234

Perch 5.9 7.5 8.4 8.8 2.112 1.408

Perch 32 12.5 13.7 14.7 3.528 1.9992

Perch 40 13.8 15 16 3.824 2.432

Perch 51.5 15 16.2 17.2 4.5924 2.6316

Perch 70 15.7 17.4 18.5 4.588 2.9415

Perch 100 16.2 18 19.2 5.2224 3.3216

Perch 78 16.8 18.7 19.4 5.1992 3.1234

Perch 80 17.2 19 20.2 5.6358 3.0502

Perch 85 17.8 19.6 20.8 5.1376 3.0368

Perch 85 18.2 20 21 5.082 2.772

Perch 110 19 21 22.5 5.6925 3.555

Pike 430 35.5 38 40.5 7.29 4.5765

Pike 345 36 38.5 41 6.396 3.977

Pike 456 40 42.5 45.5 7.28 4.3225

Pike 510 40 42.5 45.5 6.825 4.459

Pike 540 40.1 43 45.8 7.786 5.1296

Pike 500 42 45 48 6.96 4.896

Pike 567 43.2 46 48.7 7.792 4.87

Pike 770 44.8 48 51.2 7.68 5.376

Pike 950 48.3 51.7 55.1 8.9262 6.1712

Pike 1250 52 56 59.7 10.6863 6.9849

Smelt 6.7 9.3 9.8 10.8 1.7388 1.0476

Smelt 7.5 10 10.5 11.6 1.972 1.16

Smelt 7 10.1 10.6 11.6 1.7284 1.1484

Smelt 9.7 10.4 11 12 2.196 1.38

Smelt 9.8 10.7 11.2 12.4 2.0832 1.2772

Smelt 8.7 10.8 11.3 12.6 1.9782 1.2852

Smelt 10 11.3 11.8 13.1 2.2139 1.2838

Smelt 9.9 11.3 11.8 13.1 2.2139 1.1659

Smelt 9.8 11.4 12 13.2 2.2044 1.1484

Smelt 12.2 11.5 12.2 13.4 2.0904 1.3936

Q-1:

a. Find the mean and standard deviation for each type of fish for every variable.

b. If you need to choose a fish on the basis of weight, which fish you choose?

c. Find mean, median, quartiles for the entire data set for each variable. (10 marks)

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Q-2: Regress the following: (10 Marks)

a. Taking weight as dependent variable and height as independent variable. Is variable is found

to be significant?

b. Taking weight as dependent variable and width as independent variable. Is variable is found

to be significant?

c. Taking weight as dependent variable and length1, length 2 and length 3 as independent

variable. Are variables is found to be significant? Which variable is not significant?

d. Taking weight as dependent variable and height, width, length 1, length 2 and length 3 as

independent variable.

e. On basis of adjusted R square compare the model of part a, b, c and d. which model is best to

predict weight?

Q-3 The daily COVID 19 cases (in hundred) for Delhi for past 2 week is summarize in the

following table:

Day 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Cases 28 29 33 31 37 34 36 43 41 32 34 37 39 32

a. Using exponential smoothing method forecast the cases for 15 days, taking alpha as 0.3 and

Initial forecast is the average of all data. (5 Marks)

b. Using linear trend analysis, find the trend line for number of COVID 19 cases in Delhi and

forecast for next 3 days. Also compute the Mean Square Error. (5 Marks)

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School for Continuing Education (NGA-SCE)

Course: Cloud Computing

Internal Assignment Applicable for December 2020 Examination

1. Fish Lovers Club is a company that specializes in the sale of fish tanks, fish food and different kinds of fishes. It is planning to migrate its data center to private cloud. It has invited you as an IT expert to advise them on this move. Which factors will you recommend them to consider for having the smooth migration? Its Questions sample only

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2. Chandrachood Travels has a fleet of 37 buses and 173 cars. It is an aggressive user of information technology. It is now looking at adopting cloud computing. What kind of technical challenges they would see in their adoption of cloud? (10 Marks)

3. “No, we don’t want to move to cloud. It will be a blunder for us if we decide to move to cloud”. Nitin Salunkhe was very adamant when his team members proposed that they should move their server infrastructure to cloud. Nitin has been Head of IT for last several years at Shakun Enterprises so it would have been impossible that management would decide anything in IT matter without his consent.

“What do you think Nitin Sir is so much against cloud when the entire world is moving to cloud?” Sanjay asked Mitali as they went for a cup of tea in the company canteen. “I see two possibilities. Nitin Sir is genuinely worried about challenges posed by cloud. Or he is worried about his job!”

a. If Nitin is worried about the challenges posed by cloud then how Sanjay can alleviate his fears? (5 Marks)

b. If Nitin is worried about his job then how Sanjay can alleviate his fears? (5 Marks)

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School for Continuing Education (NGA-SCE)

Course: E-Business

Internal Assignment Applicable for December 2020 Examination

Read the below carefully and then answer all questions.

Electronic business is the online operation of activities to sell a product or a service. It can be a business of any form, which includes the interaction of the buyer and the seller electronically without any physical contact. Electronic communications technologies and applications are used in the e-business model to create value for the end customers. Across online education platforms, basically content is streamed over Internet to users who pay in return for the services provided. Byju, India’s leading online education platform, uses a mix of video lessons and interactive tools to personalize learning for students.

The sudden lockdown due to the Covid-19 pandemic has thrust schools and teachers of both public and private institutions into an emergency remote teaching mode. It becomes increasingly clear that the pandemic situation is likely to force the coming academic year to continue online. The Coronavirus has delayed the academic calendar by months and replaced school spaces by the virtual classrooms. Although the use of learning apps is not new to many families, the lockdown has triggered the use of online education platforms.

At present, 70% parents confirmed their child’s reliance on online classes conducted by schools or colleges in order to educate themselves during the lockdown. Among these, some are dependent solely on these classes, while others are taking them along with home schooling. The rest of the children are being home schooled without any online classes or not engaging in any form of learning due to lack of resources.

Among the digital platforms used before or during Covid-19 for the purpose of education, Byju’s stands as a prominent name, with most parents claiming to be using this app for their child’s education. Unacademy, Vedantu, Udemy are some of the other apps being currently used to support learning

Byju appointed you as a consultant to plan strategies for transformation from traditional to the new normal e-learning model.

1. What are the major driving forces behind the transformation of traditional teaching methods to customized online education? Explore how this change will have an impact on overall student satisfaction on learning experience?

2. Select any two online learning platforms (out of Unacademy, Vedantu, Udemy) and carry out cost-benefit analysis. Identify issues faced by them for delivering content online. Suggest a roadmap for Byju to overcome such issues if it happens.

(10 Marks)

3.a. Suggest technology infrastructure required for online education platforms. Infrastructure should be scalable to support huge number of students due to ever increasing customer base and expansion into new markets. While designing framework for tech infrastructure, also assess the security threats and ways to mitigate those risks.

(5 Marks)

3.b. Assume that you have to make a payment of 50,000 as a subscription fee on an online learning platform. List down the specifications that you would like to experience in a payment system of the online learning platform. ( 5 Marks)

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Course: Emerging Technologies: IoT, Augmented Reality, Virtual Reality

Internal Assignment Applicable for December 2020 Examination

1. Virtual reality refers to interactive images or videos which enable the viewer to explore the entire 360 degrees of a scene. Unlike a regular image of video, which is shot from a fixed view point, VR production captures every part of a location. In the travel industry, virtual reality can be used to capture tourism destinations in a unique and immersive way.

This is achieved using specialist cameras, rigs, and software. The finished content can then be viewed on either a VR headset or a regular computer or mobile device. Many people assume that VR content can only be viewed on a specialist VR headset but this is not the case. You have been appointed as a consultant to a travel company Kesariya, who plans to implement VR technology. What are the different ways in which Kesariya can use VR? What benefits will the company have in using such technology?

(10 Marks)

2. Schneider Electric announced the launch of ‘Easy Homes’, bringing Internet of Things (IoT) to power homes. Easy Homes empowers customers to manage power in their homes through a single app, the company said in a statement. With four interfaces, it can be operated through Alexa or Google Home, smart phone, remote and switches to control power usage in the house, it said. It converts homes into a smart home, turning every switch and appliance into a connected device, the company said. Easy Homes can be installed without changing the existing electrical setup, upgrading homes in just about four hours, the statement said. Mention the names of companies and their products that offer smart home solutions. What are the security threats when using smart homes?

(10 Marks)

3. Augmented reality can be defined as that technology that allows adding virtual elements to a real image that is visualized through an electronic device. For this, markers or codes are usually used so that, when focused on an adapted device, it projects a virtual image onto a real image, thus creating a transformed reality. Augmented reality in education is part of what are called emerging pedagogies.

These teaching techniques are defined as those pedagogical ideas that arise around Information Technologies and that propose new educational approaches based on collaboration, interaction, creativity and innovation. The objective of augmented reality in education is to build environments with a high degree of participation and interactivity, in which the student is able to build, design, modify, experiment and become much more actively involved in the learning process. Augmented reality is a relatively young technology. It has been used in the educational field for years, but there is no doubt that its implementation is still scarce. There is still a long way to go to take advantage of this technology in the classroom, but there are already numerous ways to integrate augmented reality in education.

a. How can AR be used in providing management education? Explain the benefits of using AR in management education? (5 Marks)

b. Give an example of an educational startup that provide AR solution to educational institutes. What are the certain challenges in adopting AR by educational institutes?

(5 Marks)

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Course: Fundamentals of Big Data & Business Analytics

Internal Assignment Applicable for December 2020 Examination

1. Digital music is gaining firmer ground in India. 56 percent of digital music revenue in Asia comes from music streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer users to stream music online and save songs offline with a premium subscription. They have grabbed a significant share of the audience who has given up the traditional

methods of downloading music to streaming it online. Advertisers and telecom providers have also joined the bandwagon. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, more localized curated song lists, personalization of content, competitive pricing, huge library, availability across different platforms, simple user interface and sharing digital music with others across social platforms. How can the music industry use analytics to predict future hits, describe current trends and recommend best offerings for customers? (10 Marks)

2. Vivojio, a mobile handset maker, has had a meteoric rise as the „flagship smartphone‟ killer in the past few years, challenging the dominance of other brands. Assume you have been hired as a data analytics consultant by one of its competitors. Identify social media analytics tools that can be deployed to understand consumer behavior and trends. Identify mobile analytics approaches and tools that can be deployed to understand and leverage mobile usage behavior. (10 Marks)

3. Retailers use analytics in a variety of ways. Specialty retailers use video analytics to study customer paths and behavior, helping them to design more effective store layouts. Big Box retailers invest in Wi-Fi networking and new mobile way-finding apps to help customers navigate through large stores or malls, getting them to desired products faster. Resorts and hotels are investing in mobile analytics to gather shopper information from their retail spaces. Mall operators are using the network to track social media and shopping patterns, and delivering this value-add information to tenants. Grocery and fast-moving goods retailers are utilizing video analytics for traffic and conversion analysis, and then using the same information to integrate workforce management and re-align staffing based on traffic trends. Specialty retailers are using social sentiment analytics to improve “voice of the customer” feedback to assess

overall brand status and the launch of new products, services, or offers. Retailers can use analytics tools to measure traffic, wait times, and queue lengths, proactively anticipating resource demands across the store. For example, front-end staffing demand in grocery can be anticipated using a combination of real-time traffic counting, trip time data, and data on staff on hand. Resources are thus dynamically allocated based on real-time information, improving productivity of labor hours and improving customer satisfaction. Through presence and location-based mobility analytics, retailers pinpoint the location of opt-in shoppers when they are close to a store location. With personalized reminders or discount offers sent directly to their smartphones, consumers are more motivated to visit the store if they are nearby. Combining social and mobile analytics with loyalty information, retailers can create personalized, more relevant engagements with shoppers. For example, say that a customer enters the shoe department. Their store history shows that 60% of past purchases included a coupon. The retailer can improve the chance of another sale by sending, in real time, a special offer or communicating through Twitter about a current promotion. Such communications change the customer/store relationship from transaction-based to more value-based, creating more sustainable brand loyalty.

(Source: Beyond Big Data: How Next-Generation Shopper Analytics and the Internet of Everything Transform the Retail Business.

a. Give an example of how an Indian retailer has used analytics to improve customer experience within the store. (5 Marks)

b. Give an example of a how an Indian retailer has used social and mobile analytics for better customer engagement. (5 Marks)

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School for Continuing Education (NGA-SCE)

Course: IT Infrastructure Management

Internal Assignment Applicable for December 2020 Examination

1. With the help of an example, explain the IT system management model that deals with malfunctions in the communication network.

2. Service level management is considered as a process of service design which is created for delivering the levels of availability, capacity, etc. required by the customer. Elucidate the statement by describing its purpose, objectives and scope. (10 Marks)

3. You are the CIO at Envision Pvt. Ltd. You have to address your team at the Town Hall as suggested by your CEO. Keeping in view the recent work from home and virtual connectivity requirements of your clients, you must plan to address your team.

a. What common jobs does IT system management include? (5 Marks)

b. If one of your team members asks you about the organization management approaches, how will you guide her? (5 Marks)

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Course: IT Project Management

Internal Assignment Applicable for December 2020 Examination

1. You have been asked to develop a business case for the implementation of data visualization software. What process will you follow for the same?

2. What is meant by critical path? What will be the critical path for the following AON diagram? How much is the minimum time required for completing this project? Please provide detailed justification for your answer.

(10 Marks)

3. “We must come up with a set of parameters that will help us manage our portfolio of projects. Otherwise, it is becoming very difficult to know the issues unless they become too big to resolve.” Ms Sharanya Kamat started her first meeting with her team at DAS Infotech Pvt Ltd. Sharanya had joined DAS Infotech as Project Portfolio Manager, after working with a leading mid-size IT services company. She had the experience of managing project portfolio with the help of metrics and wanted to build that culture at DAS Infotech.

“But what could be these parameters?” Shantanu seemed to be clueless. “OK, let me explain. We should have parameters related to quality, time, scope, and cost.” Sharanya smiled and started talking to her colleagues about what could be those parameters at DAS Infotech.

a. What kind of parameters related to quality Sharanya would recommend for DAS Infotech? (5 Marks)

b. What kind of parameters related to cost Sharanya would recommend for DAS Infotech?

(5 Marks)

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Course: Enterprise Resource Planning

Internal Assignment Applicable for December 2020 Examination

1. Educational Institutions are looking for ERP solutions to improve operational efficiency and student life cycle. They need to manage numerous programmes, courses, student and employee performance and records and provide services to students.

Indicate areas where ERP solutions can help them by focusing on the student life cycle and identifying the supporting functional areas.

2. ERP helps in integration of various functional areas within the organisation. How can

Internet technologies and today’s latest trends like social networking and mobile

technologies enable the business to strategically connect with its customers, suppliers,

and others stakeholders? Explain this with an example. (10 Marks)

3. Synergy Pvt. Ltd. is a retail grocery store chain with a central distribution centre and 50 retail stores in a major metropolitan area. Managers at all levels at the head office, at the distribution centre, and in the retail stores need reports to develop a sales plan that indicates the expected sales volume for each item for the subsequent week. The distribution managers require actual delivery data as against the delivery standards to optimize distribution. All orders from the local stores are filled from the central distribution centre. The central distribution centre purchases inventory from suppliers and allocates it to the local stores based on a sales forecasting report. If a local store needs to replenish its stock because an item has fallen below a desired inventory level, the store manager can request additional stock from the central distribution centre.

Synergy Pvt. Ltd. is facing a problem of managing its distribution system and delay in accounting. The company requires a system to control inventories and manage the distribution process of various products to the stores. Delay in sales information is the main cause of concern.

a. How can an ERP address their concern? Discuss the inter relationship between various functions to justify your answer. (5 Marks)

b. Outline the broad requirements of a new system identifying the players and atleast three tasks at each level . (5 marks)

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Course: Operations and Supply Chain Strategies

Internal Assignment Applicable for Dec 2020 Examination

1. There is a multinational company XYZ that operates in the retail business. The company also launched a couple of new products with their label. Customer demand is increasing because the company has a good product mix. Whereas the level of actual performance is not that much increased. As you are appointed as supply chain manager, suggest some strategies to the organization that ultimately increase performance.

2. Consider last month you started a new business of Electronics items. You are also thinking to start different branches of your business in your city as well as outside. To increase the revenue you may explore the international market. In the dynamic market, you would face tough competition from different online as well as offline players during the journey. Analyze and suggest a different level of strategies that you will implement in the firm that can improve overall business profit. (10 Marks)

3. A toy company is working in the India market from the last couple of years. The company has many branches within the city and outside as well. The company thinking to start its own manufacturing unit and the government is also motivating manufacturers to start manufacturing within the Indian market.

a. Explain various competitive dimensions in detail that company needs to rework to get better market share and achieve business excellence in the supply chain. (5 Marks)

b. Management is confused about the selection of the production process. Kindly suggest the best method in the production process that improves efficiency. (5 Marks)

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Course: Procurement Management

Internal Assignment Applicable for December 2020 Examination

1. A chain of premium jewelry brand is launching new business in India. Being a global chain, they want to maintain same look and feel of global store experience. It is obviously not possible to get everything from global vendors as cost is also a criteria. As Purchasing Buyer you have been asked to procure major capex for the stores chain. Explain with detailed steps how you will approach this assignment focusing on what factor will be

different as against typical raw material procurement? What challenges one may face in Capex Procurement? Take examples of Capex you can think of in above scenario & explain process around it in your answer accordingly.

(10 Marks)

2. Amidst Covid with global logistics opening up slowly, it’s important for your organization who is in plastic sheets manufacturer to get their raw material – resins, the main ingredient in this molding process from Turkey. The raw material is urgently required now as your organization has lots of order to deliver. While market has open yet movement involved lot of risk like delayed consignments etc. What Inco terms once should select to ensure goods are delivered on timely basis and till factory premises? Can choosing right Inco terms also help organization to save money in these difficult times?

(10 Marks)

3. Case Study

INTRODUCTION

M/s GETWELL is a privately owned big pharma player. Being Pharma company selection of raw material and packaging material is quite stringent both in terms of specification & dealing with same vendors for years now. M/s GETWELL is a listed organization who strongly believes in innovation. Their R&D team continuously works on getting customer latest product and hence don’t want to change old proven ways of working under name of quality.

M/s GETWELL has grown since 1980s into one of the top 5 Pharma players in India. The company has an annual turnover of $750 million and employs 2,500 staff, including a centralized purchasing function at head office. From past 3 years company growth has been almost flat.

A newly hired senior purchasing manager Jacob has been appointed at head office, who is responsible for bringing change in procurement practice and yet not sacrificing savings. During his interview he was also told that last year during annual vendor meet lot of vendors raised concern of need of transparency in procurement process. They also mentioned that they get lot of enquiries but even after ensuing proposal and sample submission as per process, they never get new orders. These vendors are in database of other Pharma companies and are quite keen to work with GETWELL.

Scenario

Jacob is an experienced and qualified purchaser who has worked across the public and private sectors for the last decade. In starting days he is investing lot of time to understand key categories and the critical vendors. He is simultaneously working on updating Purchase Policy.

While undergoing few transactions, Jacob could identify issue in sample approval process. While engineering teams evaluate lot of samples of new vendors, doesn’t provide logical reason for rejecting new vendors even though samples look to fit in specification. Moreover, organization still followed seal envelope quotation process for most of the critical procurement, which takes lots of time. Most of the time cycle of sourcing goes so long that key launches are often closed in haste and hence order are placed with same incumbent vendors with much higher cost.

Meanwhile, Jacob highlight these Gap to Head of Purchase department during his quarterly review discussion. During the discussion Jacob happen to mention that while organization has progressed but still follow old ways of procurement. These progress delays over cycle and also impact new launches. He also mentioned risk that organization is taking by depending on few vendors for years now. Jacob also highlighted how eProcurement process can help them to resolve some of these issues. The Purchase head is quite surprise to understand that changes in process can bring both speed and transparency. And is also worried that cost should not be the only criteria to select new vendors

The Head of Purchase Department has asked him to evaluated overall process and come up with his recommendation. (The information in this case study is purely fictitious and has been prepared for assessment purposes only. Any resemblance to any organization or person is purely coincidental.)

a. Put yourself in shoes of Jacob, mention challenge that you can identify as a Purchase Manager in the Case Study above? How can eProcurement help you to improve you manage to resolve them on longer term? (5 Marks)

b. The Purchase Manager Jacob wants to introduce stringent supplier selection criteria in purchase process while evaluating vendors. What are the steps he should value in this case study? (5 Marks)

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School for Continuing Education (NGA-SCE)

Course: Service Operations Management

Internal Assignment Applicable for December 2020 Examination

1. Discuss the Role of Service Engineers in ‘Engineering’ Service Operations. Explain the three techniques used to evaluate service operations with reference to a Restaurant setup (10 Marks

2. Define and briefly explain the term ‘Service Design’. What are the various approaches that organizations adopt to implement ‘Service Design’? Explain with examples for each approach from setups like Banking; Customer Care; App based services; etc (10 Marks)

3. The consumer durable industry is a good example wherein the businesses involve both manufacturing as well as service operations. The sold products are evaluated by the customers and rated highly based on the after sales ‘service’ that the seller provides. With reference to the consumer durable industry discuss the following aspects of service operations

a. Discuss the elements that need to be planned in a Service Framework. (5 Marks)

b. What are the challenges faced by the Service Managers who manage these service operations? (5 Marks)

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Course: Total Quality Management

Internal Assignment Applicable for December 2020 Examination

1. Gokuul Industries is known for its innovative products. In recent times some of its products failed to meet its customers’ expectations resulting in an increase in the new product development time. Suggest a quality management technique that Gokuul

Industries can use to understand its customer’s needs, translate them into product features and quality plan for the products while keeping the competitors’ performance

in view. (10 Marks)

2. You have joined Reddy Sons as VP operations. The organization has been confronting several issues like rising in costs, a decline in sales volumes and customer dissatisfaction for the last two years. Reddy Sons works in a conventional method and all performance measures are in traditional financial terms only, like revenue increase, high profit or liquidation etc. You realize that these conventional performance estimates do not help the organization in their quality initiatives. How are you going to change the performance measurement system at Reddy Sons to bring it in line with the TQM philosophy?

(10 Marks)

3. Consistent product quality is the most proven predictor of any manufacturer’s success. Competitors may imitate each other’s marketing, but superior quality stands alone as the truest statement of company’s values. That is why forward-thinking manufacturers are making quality cost management part of their DNA.

Engraining the fundamentals of quality cost management across every plant and production line creates guardrails that keep quality improvement on track. Moreover, it leads to improved product quality and increased yield rates, fostering customer goodwill. That is why manufacturers who have embraced quality cost management are driving higher customer demand and loyalty—and greater profits—than competitors spending millions of dollars to market mediocre quality products.

Knowing the cost of quality (COQ) is essential to earning and keeping a reputation for excellence, nurturing customer trust, and growing over time. Since it represents all the costs associated with stabilizing and continually improving product quality, from suppliers to customers, COQ is the single best metric for tracking how well manufacturing is delivering on the commitment to exceptional quality. It’s common to

see cost of quality account for 15% to 20% of a manufacturer’s sales, and between four to six times the size of net profits a given year.

Columbus, L. (2020, August 28). Getting Started With Quality Cost Management. Retrieved August 30, 2020, from https://www.qualitymag.com/articles/96194-getting-started-with-quality-cost-management

a. Using an industry example, explain the steps to calculate and report cost of quality (COQ)? Compare the calculated COQ with the COQs of some world class companies.

(5 Marks)

b. Explain how the company can reduce its COQ? (5 Marks)

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Course: Business: Ethics, Governance & Risk

Internal Assignment Applicable for December 2020 Examination

1. Food plants or crops, which have been genetically altered, are known as genetically modified foods. The genetic alteration is meant to make it commercially competitive, yet it is not without environmental and ethical concerns and dilemmas. What according to you are the Four main short term benefits to the producer/consumer of genetically modified food crop, elaborate? Also identify and explain any Four long term negative impact of genetically

modified food crop on the environment as well as human health. (10 Marks)

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2. Environmental sustainability is an ethical principle. Identify any Three principles /concerns involved in environmental ethics. Elaborate on any Three critical practices /processes adopted by business to showcase that ethical environmental responsibility has been embedded in their over all business strategy (10 Marks)

3. a. Amrita is a successful Vice President, Finance since last 3 years of a mid size FMCG company, recognized as a highly motivated, committed and capable executive across the organization. When the CEO of the company meets with an accident and is paralyzed the Company Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who is just one year old in the company, as the next CEO. The organization is now largely divided into 2 factions, each favoring either Amrita or Karan. You are the Head of Human Resources thinking of addressing this issue of gender discrimination. According to you, which Five factors influence the attitude of an individual towards gender bias? How can this attitude be changed/overcome? (5 Marks)

3. b. How has study of Business Ethics benefitted YOU as a person or a manager?

(5 Marks)

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Course: Financial Institutions and Markets

Internal Assignment Applicable for December 2020 Examination

1. In your view, what can be the possible reasons behind the increasingly high NPAs of the Indian banks? How far can this be attributed to the conditions prevailing in the Indian economy?

2. ABC Fashion Pvt. Ltd. is a leading apparel company in India. They want to expand and modernize their current business model and thus requires funding to their business. You have been hired as a Financial consultant to ABC Fashion. As a consultant suggest the various methods as to how ABC Fashion Pvt. Ltd. can raise funds through primary or secondary market for their business. (10 Marks)

3.a. Rahul is an active investor and have invested in mutual fund and fixed deposits. He wants to diversify his existing portfolio by investing in derivative instruments but he is not sure about it. Suggest few derivative instruments to Rahul. (5 Marks)

3.b. “Banks are the financial intermediaries that facilitate the flow of funds in the economy”.

In regard to the above statement discuss some of the functions of commercial banks?

(5 Marks)

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Course: Marketing Research

Internal Assignment Applicable for December 2020 Examination

1. As a researcher, you need to study how many Kirana stores in Mumbai sell corn flakes of well-known US firm namely Kelloggs. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how will you proceed ahead with choosing the areas/

localities in Mumbai to conduct your research alongwith timelines. (10 Marks)

2. You are the Head of a Market Research Organisation. Your FMCG client Kraft Heinz has recently introduced “High Fibre,” a new type of biscuit that contains ingredients that are meant to be good for Heart patients. The FMCG company wants to understand how customers are reacting to their recently launched biscuit. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the FMCG client. (10 Marks)

3. You have been recently appointed as a “New Product Development” Head for Voltas Beko (Tata-Beko Alliance Company). You have been asked to develop 2 new innovative products namely Dishwasher & Air Purifier as part of their product portfolio.

a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)

b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to support your answer. (5 Marks)

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Course: Project Management

Internal Assignment Applicable December 2020 Examination

1. A software development project was planned to be completed in 12 months. The review of the project after eight months revealed that Rs. 120000 was spent on the project for 48% of project completion. Consider total project budget as Rs 240000. Calculate and explain the schedule and cost performance index for this situation.

2. Take an example of developing a residential project and carry out the project feasibility analysis using the six laws of project feasibility. (10 Marks)

3. You are given the task of preparing project plan for the “Annual Day Function” of your college.

a. Explain work break-down structure and prepare three levels of work break-down structure for this project plan. (5 Marks)

b. Consider hypothetical activities (4-5 tasks) and a project team of 3-4 positions. Prepare RACI Model for the given project plan. (5 Marks)

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Course: Services Marketing

Internal Assignment Applicable for December 2020 Examination

1. In the midst of the current lockdown in the country, the opening of a new salon got postponed. Now since the government has given the permission for the salons to open throughout the country, can you please guide ABC Ltd. about how can they manage the 7P’s of Service Marketing in times of the Pandemic

2. A new hotel chain is confused as to what all supplementary services they should provide to their customers. Can you please guide them about supplementary services by using the Flower of Service (10 Marks)

3. A newly refurbished mall post the lockdown is bearing a beautiful look to it. But the owners are not sure whether they have been able to create the right Service Environment.

a. Can you as a consultant guide them on the same using the Mehrabian Russel Stimulus Response Model (5 Marks)

b. Can you as a consultant guide them using the Russel Model of Affect

(5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: B2B Marketing

Internal Assignment Applicable for December 2020 Examination

1. A business marketer (who is a potential supplier) is keen to supply cold-rolled (CR) steel coils to a major passenger car manufacturer, who has been buying the same material from three other suppliers on regular basis for the past few years. As per the purchase policy, the car manufacturer cannot buy any material from more than three suppliers. What should the business marketer do to supply CR steel coils to the major

passenger car manufacturer? (10 Marks)

2. Suppose you are working in a courier services company, which is ranked fourth in the domestic Indian market in terms of market share. Your company management thinks that one of the ways to improve sales & profit performance, as well as the company’s market share, is to implement the concept of Integrated Marketing Communications (IMC). You are asked to prepare a proposal indicating the objectives, strategies & challenges in implementing the IMC. (10 Marks)

3. Read the following Case & solve the questions given:

When SS Electroplating Company started the electroplating operations in a residential location in Bengaluru, it received a notice from the pollution Control Board to install the effluent treatment plant within 15 days, failing which they would seal the plant.

The Director of the company collected the information that it would cost about 10,00,000 to buy an effluent treatment plant, an area of about 600 sq.feet to install it over a period of 2-3 months, & running cost of about 40,000 per month for the purchase of material like costic soda & others. The effluent contained nickel, synide, cromium, cadminum & zinc, which were to be treated separately using different chemicals. After effluent liquid of about 800 litres per day was treated, the sludge was to be dried, packed, stored & dumped in a government notified place. The entire process would not only cost substantial amount, but also would need additional area of about 600-700 sq. feet

The company gathered information that some of the competitors outsourced the effluent treatment to government approved agencies, who collected the effluent liquid from these chemical & electroplating factories, & treated ( or neutralized) the chemicals at their effluent treatment plants. These agencies charged 10 to 15 per litre for the treatment of effluent liquid, depending on the type of chemicals. The cost of outsourcing was considered much higher compared to in-house effluent treatment plant. However, SS Electroplating Company, like many other chemical & electroplating factories did not have additional area for the installation of effluent treatment plant.

The Director was aware that the liquid waste from the factory would have harmful effects on the surrounding residential area. He also could not violate the Government regulation on environment control. The director had very little time – two weeks – to decide & act.

a. If you were the Director of the company, what would you do & why?

(5 Marks)

b. Should all companies in this industry come up together as to save cost. Provide your suggestions (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Integrated Marketing Communication

Internal Assignment Applicable for December 2020 Examination

1. Develop an Integrated Marketing Communication Plan for Patanjali’s Coronil Kit which claims to boost immunity and aids in COVID management. Clearly identify the target audience and the various mediums of communication. Briefly elucidate the rationale behind the suggested mediums of communication and the expected outcome in

terms of reach and conversion for the same.

2. Review the recent communication campaigns of Netflix India. How similar or different is it from Amazon Prime India. As a marketing expert/opinion leader which of these campaigns you think would result in more viewership and why?

(10 Marks)

3. Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal (Source: Retrieved from http://www.afaqs.com).

a. Identify the Advertising Objectives of the Campaign. (5 Marks)

b. What kind of Advertising research the company must have conducted to get this campaign live? How does the marketer evaluate such a campaign in the New Normal?

(5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Decision Analysis & Modeling

Internal Assignment Applicable for December 2020 Examination

1. Optimization is one of the objectives in efficient running of the Business. Give examples of optimization as used in the industry with proper explanation

2. LPP is extensively used in allocation of scarce resources. Explain the main properties of LPP. (10 Marks)

3.a. What is the dominance rule used in Game Theory? (5 Marks)

3.b. Solve the following Game and find out the Saddle Point Player A	Player B
A1	1	2
A2	4	– 3

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School for Continuing Education (NGA-SCE)

Course: Commercial Banking System & Role of RBI

Internal Assignment Applicable for December 2020 Examination

1. Banking has taken a 360 degrees turn in period of 50 years starting from nationalization in 1969 of 14 private sector banks again to privatization of banks in 1990s. Year 2014 resulted in setting of small Payment Banks in different nooks & corners of the country to a diametrically opposite step of mergers and consolidation of

many weak public sector banks with a few large banks in 2018/19. What has been the economic & financial compulsions/reasons for such changes in five decades?

(10 Marks)

2. Why banks are shifting gears from fund based lending to non-fund based lending? Explain different types of fund based and non-fund based lending activities.

(10 Marks)

3. The issue of Non-Performing Assets (NPAs) in the Indian Banking sector has become the subject of much discussion and scrutiny. The banks capacity to lend has been severely affected by mounting NPAs, net worth of many banks have eroded and a number of banks have reported huge losses. In recent years plethora of rules and regulations have come from different RBI, Government, IMF, BASEL recommendations, etc to keep a tab on stressed assets and timely resolution.

In light of above statements:

a. Write the major reasons for increase on NPAs since last 10 years (5 Marks)

b. According to you what would be the mitigating factors/solutions for NPA management. (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Corporate Finance

Internal Assignment Applicable for December 2020 Examination

1. ABC Pvt. Ltd. is considering two mutually exclusive capital investments. The project’s expected net cash flows are as follows:

Expected Cash Flows
Year	Project A	Project B
0	-375	-575
1	-300	190
2	-200	190
3	-100	190
4	600	190
5	600	190
6	926	190
7	-200	0

If you were told that each project’s cost of capital was 12%, which project should be selected using the NPV criteria? What is each project’s IRR? What is the regular payback period for these two projects? What is the profitability index for each project if the cost of capital is 12%? (10 Marks)

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2. Assume that your father is now 50 years old and plans to retire after 10 years from now. He is expected to live for another 25 years after retirement. He wants a fixed retirement income of Rs. 5,00,000 per annum. His retirement income will begin the day he retires, 10 years from today, and then he will get 24 additional payments annually. Your father has current savings of Rs. 10,00,000 and he expects to earn a return on his savings @ 10% p.a., annually compounding. How much (to the nearest of rupee) must your father save during each of next 10 years to meet his retirement goal?

(10 Marks)

3. CP India Ltd has the following capital structure, which it considers optimal:

Debt 25%

Preference Shares 15%

Equity shares 60%

Total 100%

Applicable tax rate for CPIL is 25%. and investors expect earnings and dividends to grow at a constant rate of 9% in the future. Risk free rate of return is 6%, average equity share has expected rate of return of 15%. CPIL’s beta is 1.50. Following terms would apply to new securities being issued as follows:

1. New preference can be issued at a face value of Rs. 100 per share, dividend and cost of issuance will be Rs. 8 per share and Rs. 4 per share respectively.

2. Debt will bear an interest rate of 10%.

Calculate

a. Component cost of debt, preference shares and equity shares assuming that CPIL does not issue any additional equity shares. (5 Marks)

b. WACC.

(5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Cost & Management Accounting

Internal Assignment Applicable for December 2020 Examination

1. Excellent Clothing Company is run by Ms Dilnaz and her son, Burzin. They manufacture dresses for women and have diversified into the production of masks since April’20 to take advantage of the huge demand for masks due to the recent

COVID-19 impact. Till now the decisions were taken on an adhoc basis by the promoters. However, given the phenomenal growth in business, they understand the importance of having formal processes in place.

You were hired as the Management accountant to enable them to formalize the decision making process in the company.

Please advise them regarding the significance and components of the following 3 key steps involved in Decision making process of a company:

a) Planning

b) Directing

c) Controlling

(10 Marks)

2. Marginal Costing is a key tool used by Managements for Cost-Volume- Profit analysis enabling comparative assessment of 2 or more products / divisions. However, Absorption costing is the preferred method of accountants as it is a recognized and accepted practice for external reporting.

Please describe the differences between Marginal Costing and Absorption costing (Any 5). (10 Marks)

WRITERS’ Company
Writers’ Company produces 2 products presently
The information related to manufacturing is given below.
WRITERS’ Company	Yr 2018-19
Fountain Pen	Ball point
Units	10000	20000
Area occupied (sq feet)	7000	8000
Variable cost – Direct	32	25
Fixed Cost – Direct (per unit)	10	8
Rent – Fixed Cost per month (Indirect – common for all products)	3,00,000.00
The Fixed indirect cost of Rent of Rs 3,00,000/- is to be allocated to both the products
The company was doing this on the “number of units” basis till now.
a. Please compute cost per unit of each product basis the above method.
You have researched and advised Writers’ Company to have Activity Based Costing and have gathered data to support the allocation of the Fixed indirect cost as follows :
Break-up of Indirect Fixed Costs	Allocation basis
Rent	3,00,000	Area of operations
(5 Marks)
b. Please compute cost per unit of each product on the new method of allocation
WRITERS’ Company
Writers’ Company produces 2 products presently
The information related to manufacturing is given below.
WRITERS’ Company	Yr 2018-19
Fountain Pen	Ball point
Units	10000	20000
Area occupied (sq feet)	7000	8000
Variable cost – Direct	32	25
Fixed Cost – Direct (per unit)	10	8
Rent – Fixed Cost per month (Indirect – common for all products)	3,00,000.00

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing of Financial Services

Internal Assignment Applicable for December 2020 Examination

1. Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company (Mutual Fund) of your choice. (10 Marks)

2. Sanjay Bhatia, (age 30 years) works with a pharmaceutical company and has not yet started to invest for his retirement. Sanjay is married to Preeti (age 28 years) and they

have one son aged 2 years. Sanjay wants you to prepare a plan for him to retire latest by age 55. (You can make any assumptions to further build up your case.) (10 Marks)

3. Raj Shah, aged 36 years, is employed with a MNC. His wife Pooja, aged 34 years, is also working part – time. The couple has two children – daughter Rima aged 7 years and son Ansh aged 4 years. Raj and Pooja require your help to make a few financial decisions. (You can make any assumptions to further build up your case)

a. Raj and Pooja want to invest for their children’s higher education for the long term (over 12 to 15 years). Develop a plan so that they can accumulate a sufficient education corpus. (5 Marks)

b. Raj wants to take a Life Insurance cover of Rs 1.5 crore. Advise him whether he should go for a ULIP or a term insurance. (5 Marks)

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School for Continuing Education (NGA-SCE)

Course: Retail Banking

Internal Assignment Applicable for December 2020 Examination

1. According to the health recommendations, one of the most effective ways to contain the current COVID-19 epidemic is to avoid personal contact. In other words restricting movement of people and increasing the time they spend at home as much as possible. In line with these indications, most banks in the affected countries have reduced the opening hours of their branches and they recommend their customers use online banking. Share

your thoughts on how Internet banking is useful to the customers .Also discuss why it has become more important in the current situation. (10 Marks)

2. Discuss the critical importance of the ‘Need for Regulations (both Internal as well as External)’ in the Banking industry. Analyse any one fraud in the bank which shook the banking industry. (10 Marks)

3. Starting with the 90s, retails banks have faced several challenges. One of them is how to efficiently deliver their products and services to the customers. In fact, the most important challenge of a bank is how to efficiently reach the customer, with the right product or service, at the right time. Banking industry in the recent times have become very competitive .Thus, in order to survive in the market distribution management in banks have to be made robust .In context tp the above discuss the following questions.

a. Highlight the need for banking distribution management in banks? (5 Marks)

b. Discuss about the channel system and the various participants in the channel system

(5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing of Financial Services

Internal Assignment Applicable for December 2020 Examination

1. Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company (Mutual Fund) of your choice. (10 Marks)

2. Sanjay Bhatia, (age 30 years) works with a pharmaceutical company and has not yet started to invest for his retirement. Sanjay is married to Preeti (age 28 years) and they

have one son aged 2 years. Sanjay wants you to prepare a plan for him to retire latest by age 55. (You can make any assumptions to further build up your case.) (10 Marks)

b. Raj wants to take a Life Insurance cover of Rs 1.5 crore. Advise him whether he should go for a ULIP or a term insurance. (5 Marks)

**********

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32	33	31	75	54	48
36	64	63	66	92	98
36	54	71	86	84	55

91	34	64	67	89	78
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93	42	51	77	36	93
44	66	63	33	68	79
83	53	86	76	35	40
55	41	36	39	42	96
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48	69	49	33	95	37
83	62	96	34	85	32
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95	34	38	91	80	90
88	45	95	71	80	43
61	40	31	61	58	53
91	63	60	94	98	53
50	34	75	74	90	98

52	33	70	95	57	61
57	64	54	94	38	61
50	39	94	63	59	31
68	88	93	48	82	82
74	70	92	76	98	91
32	33	31	75	54	48
36	64	63	66	92	98
36	54	71	86	84	55

91	34	64	67	89	78
97	92	53	56	68	55
93	42	51	77	36	93
44	66	63	33	68	79
83	53	86	76	35	40
55	41	36	39	42	96
60	53	38	51	95	56
48	69	49	33	95	37
83	62	96	34	85	32
39	59	77	62	35	34
54	89	36	45	83	34
39	61	88	86	55	33
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95	34	38	91	80	90
88	45	95	71	80	43
61	40	31	61	58	53
91	63	60	94	98	53
50	34	75	74	90	98