Thursday 24 March 2016

OM0013-Advanced Production and Operations Management

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
Master of Business Administration - MBA Semester 3
OM0013-Advanced Production and Operations Management
(Book ID: B1935)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60
Q1. Explain the methods that are used by an organisation to improve its productivity.
Answer. It is essential for an organisation to improve its productivity from time to time. Generally, an organisation strives to improve its productivity by increasing the level of production with the same amount of input or by reducing it while keeping the same level of production or increasing it. In order to do so, it adopts the two most commonly used methods,

Q2. Write short notes on Line of Balance (LOB) technique.
• Where is LOB used
• Definition of LOB
• Steps in LOB technique
Answer. Where is LOB used:
The technique of Line of Balance (LOB) has been successfully used to control the upstream processing steps in different production systems, for the production of goods and services. The LOB technique is used in production scheduling and control, to determine how many units of an item should be completed by a particular review date. It also determines how many units of items will pass the previous stages of production, in order to ensure the completion of the required delivery schedule.


Q3. Answer the following questions:
a. Explain the role of the government in deciding and selecting a plant location.
b. Explain the process of aggregate planning
Answer. Role of the government in deciding and selecting a plant location
Forecasting of product demand is more beneficial in case of aggregate planning. This is because aggregate planning is an intermediate term planning decision. It is the process of planning the quantity and timing of output over an intermediate time horizon (3 months to 1 year). Within this range, the physical facilities are assumed to be fixed for the planning period.

Q4. What are the factors an organization considers while selecting material handling equipment?
Answer. Factors an organization considers while selecting material handling
“Materials handling is the art and science involving the moving, packaging and storing of substances in any form.” Materials handling is all about transporting materials mechanically or manually in batches or one by one within the plant. This movement can be horizontal, vertical or both. Materials handling is required at the different stages of the production process. It begins with the procurement of raw materials and ends with the marketing of finished goods.
An organisation should take into consideration the following factors while selecting a materials handling equipment:

Nature of materials: It refers to the physical state of materials to be handled. An organisation needs to determine the physical and chemical properties of materials before selecting equipment for handling materials.
For example, some materials are sensitive to temperature, thus, they require the equipment that can provide them with a favourable climate.

Temporary or permanent handling: It implies that when materials are handled for a short duration or on a temporary basis, equipment used is generally ordinary and involves less cost. However, if the materials are handled for a longer duration or on a permanent basis, equipment used is customised and involves high cost.

Plant layout and location: It refers to the fact that the selection of materials handling equipment can be affected by the plant layout and location. For example, if the production plant of an organisation is established in a congested area, heavy and large size equipment, such as trucks and cranes, cannot be used for materials handling purposes. Similarly, if the plant layout is not proper, the movement of materials handling equipment within the plant becomes restricted.
Safety: It refers to one of the most important factors for the selection of equipment for materials handling. An organisation should select materials handling equipment that can be easily used by employees and are absolutely safe for them.

Engineering factors: These involve the following factors that need to be considered while selecting materials handling equipment:
• Floor conditions
• Door dimensions
• Ceiling dimensions
• Structural strength
• Traffic safety
• Power supply

Q5. Explain the steps in ISO 9000 registration and list any 4 advantages of ISO 9000 series.
Answer. Steps in ISO 9000 registration
The ISO 9000 registration process consists of six basic steps, which are as follows:

Q6. Write short notes:
Value Stream Mapping (VSM)
(Explanation of VSM
Advantages of VSM
Steps the organization performs to create VSM)
Answer. VSM signifies a type of flow chart that is used by an organisation to portray and enhance the quality of information and inventory flow. VSM helps an organisation to simplify the flow of information, and also ensures that the products produced by the organisation satisfy the needs and requirements of the customers. In addition, VSM enables an organisation to minimize the wastage of resources, and ensure that customers receive optimum value from the products. It should be noted that the information in a VSM is depicted with the help of symbols that are

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490



OM0012-Supply Chain Management

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
Master of Business Administration - MBA Semester 3
OM0012-Supply Chain Management
(Book ID: B1542)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60
Q1. What are the different factors affecting transportation decisions?
(Description/outline of different following factors and its sub factors in students own words
Carriers
• Vehicle related cost
• Fixed operating cost
• Trip related cost
• Quantity related cost
• Overhead cost
Customers
• Transportation cost
• Inventory cost
• Facility cost
• Processing cost
• Service level and fast delivery
Answer. It is important to research the local market to learn the different types of services provided by different carriers, and then select the carrier that provides the best service.
This factor can be further divided as follows:

Q2 Write short notes on risk pooling.
(Description of risk pooling, importance of risk pooling in SCM,
Listing and summarization (along with suitable examples for each) of four, types of risk pooling, Location pooling, Product pooling:
• Lead time pooling
• Capacity pooling)
Answer. Risk pooling and its types
Risk pool is a term used in risk management, mostly in insurance companies. Under this system, insurance companies come together to form a pool, which can provide protection to insurance companies against catastrophic risks such as floods, earthquakes, etc.
There are several types of risk pooling strategies that are used in supply chain management. Each of these strategies can help any firm to work effectively. A firm needs to choose the strategy that is appropriate for a situation.

Q3. Read the following case study and answer the questions given the end of the case study Best Supplier Relationship Management: Jaguar Land Rover and Gobel & Partner Jaguar Land Rover production line 8 October 2013 | CIPS Supply Management Awards 2013 “Jaguar Land Rover (JLR) transformed its position in customer satisfaction surveys and enhanced the quality of its products through an innovative partnership with a key supplier.
By re-evaluating the way it deals with quality control and suppliers, Jaguar took top spot in the 2012 JD Power Survey for customer satisfaction and Land Rover raced up the chart. In 2008, the survey put Jaguar at nine and Land Rover at 34 for quality, described by JLR as “clearly an unsatisfactory situation” for a premium brand and stated that “something had to change”. Component quality was identified as the key issue – for some suppliers the proportion of rejected parts was as high as 65 per cent – and some finished vehicles were being put into ‘containment’ due to faulty components. This had knock-on effects including delayed customer shipments, production line stoppages that cost £2,000 per minute and the risk that faulty parts could make their way into completed vehicles. At the time, JLR was working with 16 different suppliers across three factories to undertake parts rework and containment, resulting in differing quality regimes and an inability to share data across the company. As a result, there was no single view of any given supplier’s quality history, which made preventative action impossible. A new director of quality was appointed who launched a review of quality across the supply chain that identified potential improvements that could be made to the inspection of incoming components from suppliers. The Inbound Materials Project was established and the 16 suppliers dealing with quality control were reduced to one – Gobel & Partner (G&P) – who saw it as an opportunity to introduce innovations and boost investment in its Qtrak quality management system, which totals £2 million to date.
This evolved into a partnership between JLR and G&P. Both realised that prevention was better than cure, and through Qtrak they could identify the component suppliers causing the most problems. Those with a recurrent history of reject parts were subject to a more rigorous inspection regime. G&P’s aim is to ensure no faulty part ever arrives at JLR production facilities and they now work on the premises of high-risk suppliers to review quality processes. The firm is also working at JLR’s new plant in China to ensure the right quality approach is in place from the beginning.
Over six years, the relationship between the firms has evolved from a traditional adversarial situation, where G&P were treated as one of a number of commodity suppliers, to one where the two are working to the same goal of “bringing premium quality to premium brands”.Wolfram Leidtke, JLR board quality director, said: “JLR is a premium brand and accordingly needs to have premium quality vehicles. Procurement has aligned with this objective. G&P has been able to transfer their global knowledge and work with JLR to develop a new approach to incoming material quality and the results are starting to speak for themselves.’ ”(Illustrate the role quality played as criteria in JLR choosing its supplier Gobel & Partner. Explain the importance of Gobel & Partner in the supply chain(unit 6)
A Students should illustrate based on:
• How critical is component quality to JLR
• What were the effects of bad quality
• What were the issues JLR had to tackle to working with 16 suppliers
• The steps taken by JLR to improve quality
Importance of the supplier) 10 marks
Answer. The role quality played as criteria in JLR choosing its supplier Gobel & Partner
• Quality plays a very important role as criteria In JLR choosing its supplier. It is critical component.
• As we see in the case study JLR was working with 16 different suppliers across three factories to undertake parts rework and containment, resulting in differing quality regimes and an inability to share data across the company.

• The main bad effect of this bad quality was that, there was no single view of any given supplier’s quality history, which made preventative action impossible. As I noticed after reading given study that only the quality was the reason that made the Gobel & partner as supplier. 

Q4. “MTR Foods, the Bangalore-based food processing company, is planning to utilise the services of a third party manufacturer for the first time. The contracted plant in Mathura for producing vermicelli is expected to give it a push in the northern and eastern markets where it is trying to expand its presence. The company is also planning a capacity expansion in spices.
MTR has nine plants in Bommasandra Industrial Area in Bangalore which caters to its product categories like spices and masala, beverages, vermicelli and frozen food. The company has so far produced its brands inhouse. ‘The plant in Mathura would help us supply to the north and eastern parts of the country. It would help us source wheat faster and also trim freight costs by 6-7 per cent,’ said Sanjay Sharma, chief executive officer, MTR Foods.”
Which according to you may then be distribution strategy used by MTR? Justify your answer (unit 8)
• (Explanation on the facts fitting the strategy
• Identification of the strategy
• Rationale behind choosing the strategy
• Conclusion)
Answer. Explanation on the facts fitting the strategy
MTR Foods Ltd. is one of India's leading purveyors of packaged foods. The company is one of only a few that sell packaged food nationwide. It pushed into more cities in southern India, where it eventually gained leading market share in every region that enjoyed a predominantly vegetarian cuisine. Market opportunities also increased in Bangalore, which had become the so-called Silicon Valley of India, the center of the country's booming information technology industry. The name of the distribution strategy choosed by MTR is intensive which fits to the facts of this food company.


Q5. Explain any four direct benefits of outsourcing with examples. (unit 10) A any four of the following benefits (reason why this is a benefit, description of the benefit and example)
• Focusing on core competency
• Reducing the expenses of manufacturing and logistics services
• Reducing the head count of hourly employees and management
• Improving the accuracy
• Improving flexibility and wider range of services
• Getting access to global networks and better technology
• Improving services
• Improving quality
• Reducing capital investment and increasing cash flow
Answer. Direct benefits of outsourcing in detail are as:
• Focusing on core competency – When a company outsources manufacturing, logistics, or both, then there is no requirement of resources to manufacture the product, to store the product or to deliver it to the customers. The company can utilise these resources for its core functions. For example, when a company considers product design and engineering as its core competencies, then outsourcing the manufacturing of the product helps in improvement of designing and engineering capabilities.

Q6 Describe the supplier integration approach. Explanation of the stages of supplier integration with suitable examples
• None
• White box
• Gray box
• Black box
Answer. Supplier integration at any stage in the development process happens to be advantageous. But survey results have revealed that suppliers integrated Supplier integration at any stage in the development process happens to be advantageous. But survey results have

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490



OM0011-Enterprise Resource Planning

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
Master of Business Administration - MBA Semester 3
OM0011-Enterprise Resource Planning
(Book ID: B1964)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60
Q1. a. Explain the different types of business processes.
b. What are the different components of an information system.
Answer: There can be three types of business processes, which are as follows:
Management Processes: Involve processes that are carried out by the top management of an enterprise. These processes include formulation and implementation of cross-functional strategies that help an enterprise to achieve its long-term objectives. Typical management processes include:

• Corporate governance
• Strategic management


Q2. Write short notes on: 10
a. Customer relationship management
b. Data warehousing
c. Data Mining
d. OLAP
Answer: Customer relationship management: Customer Relationship Management (CRM) is a tool that helps an organisation in establishing strong relationships with its customers. It enables an organisation to identify the needs and expectations of customers and fulfil them, which results in achieving a high level of customer satisfaction. In other words, CRM can be defined as a business strategy that focuses on customer satisfaction and retention. It is a multifaceted system used for storing and analysing information related to customers, such as their name, contact history, needs and preferences, and repeat purchases. This information enables organisations to take sound business decisions.


Q3. Elaborate the different modules under manufacturing and production planning.
Answer. Modules under manufacturing and production planning:
Material and capacity planning: Apart from purchasing quality products, you always expect on-time delivery of products. In order to fulfill these requirements, an organisation needs to develop an effective production schedule by properly planning its materials and capacity requirements. Material planning is all about managing the supply of raw materials for quality production. On the other hand, capacity planning involves ensuring whether the planned level of production meets the market demand.


Q4. Discuss the various terminologies of ERP purchase system.
Answer. Terminologies of ERP purchase system:
Purchase Requisition: It is a document that is generated to inform the purchasing department about the need of materials to be ordered (purchased). This document is created after considering the requirements of all the departments of an organisation. A purchase requisition also specifies the quantity of items required and the timeframe. The purchase module saves the time and effort of an organisation by efficiently handling the tasks related to the purchase requisition. The module can automatically copy the previous requisition in case the requirements are repetitive.


Q5. CRM is a powerful tool used by an organization to acquire new customers and retain the existing ones. Explain various types of CRM.
Answer. Types of CRM: CRM can be classified into four main categories, which are explain in below:

Operational CRM: Operational CRM supports the front-office operations of an organisation such as sales and marketing. Apart from this, operational CRM enables an organisation to store customer information and retrieve it as and when required, in order to understand the background, needs, and preferences of customers. For example, the sales and marketing department of an organisation can easily maintain and update the customer related data using operational CRM. In addition, it can access the data whenever and wherever required.


Q6.  a. Explain main application suite provided by JD Edwards World Solutions Company.
b. Explain the different modules under MFG/PRO application.

Answer.  JD Edwards World Solutions Company:  JD Edwards, now owned by Oracle, was founded by Jack Thompson, Dan Gregory and Ed McVaney in 1977. Initially, the organisation developed software for several small and medium-scale organisations. In 1980s, it started providing products to IBM. During this time, JD Edwards introduced Computer-Aided Systems Engineering (CASE) software development and design tool.
It provides three main application suites, namely OneWorld, WorldSoftware, and WorldVision.

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at

09882243490

OM0010-Operations Management

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
Master of Business Administration - MBA Semester 3
OM0010-Operations Management
(Book ID: B1934)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60
Q1. Define operations strategy. What are the differences between manufacturing and service organisations in terms of operations strategy?
Answer. Definition of operations:
The concept of the operations research, which is one of the important elements of operations management. For managing the operations of an organisation effectively, it is important to formulate a strategy called operations strategy. An operations strategy is a process wherein the key operations decisions, which are in accordance with the overall strategic objectives of an organisation, are made. These decisions can be related to the selection of production technique and process, the extent of manufacturing capacity and the type of products to be produced. According to Slack and Lewis, 2011, “Operations strategy is the total pattern of decisions, which shape the long term capabilities of any type of operation and their contribution to overall strategy, through the reconciliation of market requirements with operations resources.”


Q2. Explain the characteristics of services.
Answer. Explanation of characteristics of services:
There are four characteristics of services, which are discussed as follows:

1. Characteristic of intangibility:
Intangibility refers to the non-receptive characteristic of products. It is the most basic distinctive characteristic of a service. Services are deeds, actions and performances that cannot be seen, felt, touched or tasted, as we can do with the physical products. For example, medical services are

Q3. What is inventory control? Explain the factors considered in inventory control.
Answer. Definition of inventory control:
Inventory control refers to the evaluation of policies, procedures and systems for ensuring an adequate supply of inventory. It is also called stock control, which is a process that involves the supervision, storage and accessibility of goods or items. The main objective of inventory control is to ensure that an organisation has adequate supply of goods to prevent stockouts and oversupply. Therefore, inventory control is all about maintaining balance between undersupply and oversupply to maximise profits and minimise costs. This is because having an excess amount of

Q4. Explain the applications of queuing models.
Answer. Give the different applications of the queuing models:

Customers are the primary source of revenue for an organisation. They are satisfied if the organisation provides products or services at minimum cost and within the stipulated time. If an organisation makes unwanted delays in delivering services, customers may become highly dissatisfied and switch to other brands. Therefore, the waiting time of customers and the cost of providing services should be minimised. This can be done by using queuing models. The applications of queuing models are:


Q5. Write short notes on Markov analysis.
Answer. Definition of Markov analysis:

Markov analysis is a technique that is used to analyse the present behaviour of a variable and estimate its future behaviour. The concept of Markov analysis was introduced by Andrei A. Markov in the early 1900s. Markov analysis is also known as Markov process or Markov chains. It is a process that is characterised as memory less as the next state depends upon the current state and not on the sequence of the events.


Q6. Describe the various types of decision making models.
Answer. List the models:
model, the decision maker takes decisions based on his/her prior experience and skills.

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490


MK0013-Marketing Research

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
Master of Business Administration - MBA Semester 3
MK0013-Marketing Research
(Book ID: B1711)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60
Q1. Describe the components of research proposal.
Answer. Components Research proposal

Research proposal is a document. Through this document, the decision maker and researcher enter into a contract. This document prepared by the researcher, explains the activities to be undertaken, to get the needed information. It also informs the decision maker, the time taken to complete the investigation and also the cost to be incurred.


Q2. There are certain advantages and drawbacks of secondary data. Elaborate.
Answer. Advantages of Secondary Data:
Secondary data can play a substantial role in the exploratory phase of research, when the task at hand is to define the research problem and to generate hypotheses.
It is sometimes cheaper to collect secondary data than to obtain primary data. For instance if a government department has conducted a survey of family food expenditures, then a food manufacturer might use this data in the organization’s evaluations of the total potential market for a new product.
Sometimes, accurate data can be yielded through secondary sources of data as compared to primary sources.


Q3. “The questionnaire format changes depending upon the amount of structure and disguise required during data collection”. Comment
Answer. Explanation of questionnaire format:
The questionnaire format changes depending upon the amount of structure and disguise required during data collection.

On the basis of structure and disguise, questionnaires can be roughly classified into four broad categories:
Ø  Structured, disguised questionnaire: In this type of questionnaire, the questions are listed in a pre-arranged order. The respondents are not told about the purpose of collecting information.
Ø  Structured, non-disguised questionnaire: Here also questions are listed in a pre-arranged order but the respondents are told about the purpose of conducting survey. These are frequently used,

Q4. Explain non-comparative scales and its types.
Answer. Explanation of the meaning:
Non-comparative scaling is referred as monadic scaling i.e. only one object is evaluated at a time and no comparison is made with another object. This is the more widely used type of scale in commercial marketing research studies. Non-comparative scaling techniques involve continuous as well as itemized rating scales.


Q5. Explain the process of data preparation in detail.
Answer. Process of data preparation
After collecting the data, next step of researcher is to give attention on data preparation. Once the final data has been collected, researcher can initiate the process of data preparation instantly. The steps are as given in

Q6. Write short notes on:
a) Copy testing
b) Sales Analysis
Answer. a) Copy testing
Copy testing decreases the chances of risk on brand or company image by an ineffective advertisement.
Copy testing is generally carried out on a large scale as a quantitative research study in which the target audience is shown the advertising. The advertisers use copy testing as a technique to check the effectiveness of an ad after its production. Copy testing is of different types but all types have three identical elements as given below:

• The target audience i.e. a group of people which is chosen and a series of questions are asked to them

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490


MK0012-Retail Marketing

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
Master of Business Administration - MBA Semester 3
MK0012-Retail Marketing
(Book ID: B1723)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60
Q1. Define Private Branding. Explain the growth drivers of private label in detail.
Answer.
A private brand is a product that is exclusively manufactured for a retailer. The retailer will market the product under its own brand name. Prices for private brands are usually set cheaper than competing name brands. Consumers often think that private brands are of lower quality, but that perception is changing.
Examples
Common examples of private brands include:
• Grocery products - canned food, frozen food, rice, cereal, sodas, etc.

Q2. Describe the Retail Buying Process in brief.
Answer. Retail Buying Process
These basic psychological processes play an important role in understanding how consumers actually make their buying decisions. Marketers must understand every facet of consumer behaviour. Marketing scholars have developed a “stage model” of the buying-decision process.


Q3. Explain the Retail Merchandising Management (RMM) in brief.
Answer. Retail Merchandising
Retail merchandising refers to the process used to conduct retail sales. As part of the process, the merchandiser pays close attention to the different types of products offered for sale, how to present those products to consumers in a best way, and determine a reasonable retail price for each unit sold. Earlier, the retailers were engaged in the task of retail merchandising in a physical location, but nowadays the Internet has made possible to apply these same basic principles in a virtual setting. Retail merchandising

Q4. Define e-tailing. Explain the future of electronic retailing.
Answer. E-tailing
Electronic retailing, also known as e-tailing, deals with selling products and services online via the Worldwide Web. Internet retailing or ‘e-tailing’, as it is usually referred to, covers retailing using a variety of different technologies or media. It may be broadly a combination of two elements. One is combining new technologies with elements of traditional stores and direct mail models and the second is using new technologies to replace elements of store or direct mail retail.



Q5. Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.
Answer. Pricing in Retail
Price is a highly sensitive and visible part of retail marketing mix and has a bearing on the retailer’s overall profitability. Further, pricing itself is an essential part of marketing mix and has its own place in the strategic decision-making process. In subsequent sub-sections, you will learn the various pricing strategies. Pricing is one of the most important variables in retail decision-making. An integral part of the marketing mix, price is the one that most easily elicits a response from consumers. Setting the right price can influence the quantities of various products or services that consumers will buy, which, in turn, determines



Q6. Describe any three Rural retail strategies in brief.
Answer. Rural retail
Rural retailing is the fast growing aspect of retail since retailers can feel comfortable in finding suppliers and they also act as buyers. Retailing is the final phase of the distribution channel and it is clear by now that it is the availability and distribution that drive growth in the rural markets. Hence, retailing will be significant and like in the case of the urban markets, will undergo greater maturity even in the rural markets. Innovative retail models which take into account the nuances of rural retail are the way forward.

Winter-2015
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at

09882243490