PM0018-Contracts Management in Projects

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Master of Business Administration- MBA Semester 4

PM0018-Contracts Management in Projects-4 Credits

(Book ID: B2014)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Explain the essential elements of a project contract.

Answer. Essential elements of project contract:-

1. Aim of project - The aim of the project is a mixture of the reasons for doing the project and the benefits that are expected from it. This section of the plan can be either fulfilled by linking to the main business case, or by restating it in

Q2. Explain the steps involved in the contract closure process. (Explain the EIGHT steps involved in the contract closure process)

Answer. Step 1:  Determining who Responsible is for Contract Closeout

a. The first step in contract closeout is to determine who is responsible for closing out the contract.  Check the “Administrated By

Q3. What is an outsourcing contract? What is its key content?

Answer. Outsourcing contracts can be complex affairs, but a good outsourcing contract will examine service level agreements, penalties and rewards, timeframes and measurements, regular reviews, and exit strategies.

Outsourcing itself can cover any or all IT system operations, with some organisations choosing to outsource their whole IT

Q4. Discuss the process of procurement.

Answer. Generally, the procurement process involves six broad stages. These can help agencies check their procurement activity against best practice recommendations. This process is common to all categories of procurement. The relative importance of the different stages within the process will depend on the size and type of procurement

Q5. What is contract management? Describe its important features.

Answer. Contract management is the process of managing contract creation, execution and analysis to maximize operational and financial performance at an organization, all while reducing financial risk. Organizations encounter an ever-increasing amount of pressure to reduce costs and improve company performance. Contract management proves to be a

Q6. Write short notes on:

• Software development agreements

• Bill of quantities method of pricing project contracts

• Reasons for why an organization uses standard form of contract

• Post bid review

Answer. a. A written software development agreement is key to getting the product you want (if you are the client), getting paid (if you are the developer), preventing disputes, and providing ways to solve problems if they develop. And, if the parties end up in court, it

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PM0017–Project Quality Management

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Master of Business Administration- MBA Semester 4

PM0017–Project Quality Management-4 Credits

(Book ID: B2013)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Cost of quality is the amalgamation of several management costs. Which are these costs?

Answer. Costs of quality or quality costs do not mean the use of expensive or very highly quality materials to manufacture a product. The term refers to the costs that are incurred to prevent, detect and remove defects from products. Quality costs are categorized into four main types. The “cost of quality” isn’t the price of creating a

Q2. What is Project Quality Management Plan (PQMP)? Mention its objectives and the areas it covers.

Answer. The Project Quality Management Plan defines the acceptable level of quality, which is typically defined by the customer, and describes how the project will ensure this level of quality in its deliverables and work processes. Quality management activities ensure that:

- Products are built to meet agreed- upon

Q3. List a few characteristics of a mature project quality control process. What are the functions of quality control?

Answer. Characteristics:-

1. Prioritize Risk

Successful project risk management prioritizes risks, or establishes risk analysis as an activity on a level equal to that of cost, time,

Q4. Explain the seven steps of Basili’s GQM process.

Answer. Steps:-

1. Establishing Goals.

2. Generating Questions.

3. Specifying the measures.

4. Preparing for

Q5. Explain the various tools that can be used for analysing project processes.

Answer. Tools:-

1. Critical path method (CPM) is an algorithm for scheduling a set of project activities in a straight line.

2. Critical chain project management is a method of planning and managing projects that emphasizes the resources required to execute project tasks.

3. Program

Q6. What major human factors affect project quality?

Answer. 1. Past experience (historical data): If the project is similar to past projects with slight differences, then the time and costs of those projects can be utilized as a reference or a template for the current project’s estimates with small adjustments reflecting those differences. This would help project managers in quickly developing

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PM0016–Project Risk Management

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Master of Business Administration- MBA Semester 4

PM0016–Project Risk Management-4 Credits

(Book ID: B2012)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Explain the types of project risks.

Answer. Project risk management is a project management activity that involves identifying, assessing, measuring, documenting, communicating, avoiding, mitigating, transferring, accepting, controlling and managing risk. The process of identifying risks is intuitive for experienced project managers. The following types of risks (risk

Q2. What are the four quadrants of the risk probability and impact matrix?

Answer. The Risk Impact/Probability Chart is based on the principle that a risk has two primary dimensions:

Probability – A risk is an event that "may" occur. The probability of it occurring can range anywhere from just above 0 percent to just below 100 percent. (

Q3. What are the outputs of a qualitative risk analysis? What are the key inputs used in risk planning?

Answer. Outputs from Qualitative Risk Analysis

1. Overall risk ranking for the project. Risk ranking may indicate the overall risk position of a project relative to other projects by comparing the risk scores. It can be used to assign personnel or other resources to projects with different risk rankings, to make a benefit-cost analysis decisions about the project, or to support a recommendation for project

Q4. What are the sources of schedule risk?

Answer. Schedule risks

1. Delays

2. Dependencies

Q5. What are the different tools used for analysing project constraints? How does SWOT analysis help in

Answer. Tools:-

1. Critical path method (CPM) is an algorithm for scheduling a set of project activities in a straight line.

2. Critical chain project management is a

Q6. Explain project review.

• Explain the purpose of project review

• Describe Scheduling project review

• Mention the objectives of project review

• Describe how the review is conducted

Answer. There can be multiple purposes for a review.

1. Find out the real status of a project (protect the investment in the project)

2. Review the project manager

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PM0015–Quantitaive Methods in Project Management

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Master of Business Administration- MBA Semester 4

PM0015–Quantitaive Methods in Project Management-4 Credits

(Book ID: B2011)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Explain how Kano model is used by companies to analyse customer needs.

Answer. Balanced scorecard model:

The balanced scorecard has evolved from its early use as a simple performance measurement framework to a full strategic planning and management system. The “new” balanced scorecard transforms an organization’s strategic plan from an attractive but passive document into the "marching orders" for the organization on a daily basis. It provides a framework that not only provides performance measurements, but helps planners

Q2. a. Explain the concept of expected value.

b. Suppose project A and B are under construction. The possible profit outcomes of project A are USD 1000 (0.4 probability) and USD 300 (0.6 probability). Project B has profit outcomes of USD 900 (0.6 probability) and 200 (0.4 probability). Calculate the expected values of profit to be generated by the two projects.

Answer. a. Elucidate the concept of expected value:

In statistics and probability analysis, expected value is calculated by multiplying each of the possible outcomes by the likelihood that each outcome will occur, and summing all of those values. By calculating expected values, investors can choose the scenario that is most likely to give them their desired outcome.

The concept of expected value of a random variable is one of the most important concepts in probability theory. It was first devised in the 17th

Q3. Write short notes on:

a. Project scoping process

b. Resource assignment matrix

Answer. a. Project scoping process:

The project scoping process is the first step in the project development process. This process is undertaken to determine what the project should entail and what potential impacts exist.

It involves identifying and describing the work that is needed to produce the product of the project in sufficient detail to ensure that:

1. The project team understands

Q4. Explain the various expense items in a project.

Answer. At some point in your organization, your plan for your future will include a look at your income and expenses. You may find jotting a budget easy. Others prefer never to have to look at the budget part of their activities and rely on their fiscal department or someone else to take care of all “that money stuff.” If you are one of the latter types, seek skills about managing money, funding, and budgeting, so you can understand and direct your

Q5. What are the major steps in time management process? What is rolling wave planning?

Answer. The Steps of the Time Management Process

1. Defining Activities

When it comes to a project, there are a few levels for identifying activities. First of all, the high-level requirements are broken down into high-level tasks or deliverables.

Then, based on the task granularity, the

Q6. What are the steps that should be followed to construct a “house of quality”?

Answer. The Voice of the Customers

The initial steps in forming the House of Quality include determining, clarifying, and specifying the customers’ needs. These steps lay the foundation for a clearly defined venture and will ensure a project or process is well thought out prior to any further development. Clarifying Customer Needs Customers buy benefits and producers offer features. This seems like a relatively simple notion, however, unless customers and producers are perfectly in

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MB0053–International Business Management

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Master of Business Administration- MBA Semester 4

MB0053–International Business Management-4 Credits

(Book ID: B1724)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1.  “The world economy is globalizing at an accelerating pace”. Discuss this statement and list the benefits of globalization.

Answer. The world economy – globalizing at an accelerating pace:-

The world economy is globalizing at an accelerating pace as countries previously closed to foreign companies have opened up their markets. Geographic distance is shrinking because of the Internet, as the ambitious companies aim for global leadership. All this is possible because of booming international business. International business

Q2. Hofstede said “Culture is more often a source of conflict than of synergy”. Discuss this statement and explain the five cultural dimensions.

Answer. Importance of culture in international marketing

Culture is the way that we do things around here. Culture could relate to a country (national culture), a distinct section of the community (sub-culture), or an organization (corporate culture). It is widely accepted that you are not born with a culture, and that it is learned. So, culture includes all that we have learned in relation to values and norms, customs and traditions, beliefs and religions, rituals and artifacts (i.e. tangible symbols of a culture, such as the

Q3. Regional integration is helping the countries in growing their trade. Discuss this statement. Describe in brief the various types of regional integrations.

Answer. Regional economic integration has enabled countries to focus on issues that are relevant to their stage of development as well as encourage trade between neighbors.

There are more than one hundred regional trade agreements in place, a number that is continuously evolving as countries reconfigure their economic and political interests and priorities. Additionally, the expansion of the World Trade Organization (WTO) has caused smaller regional agreements to become obsolete. Some of the regional blocs also created side agreements with other regional groups leading to a web of trade agreements and

Q4.  Write short note on:

a) Foreign currency derivatives

b) Bases of international tax systems

Answer. a. Foreign exchange derivative. A foreign exchange derivative is a financial derivative whose payoff depends on the foreign exchange rate(s) of two (or more) currencies. These instruments are commonly used for currency speculation and arbitrage or for hedging foreign exchange risk. Specific foreign exchange

Q5. Strategic planning involves allocation of resources to firms to fulfill their long term goals. What are the types of strategic planning? Compare Top-down Vs Bottom-up planning.

Answer. Specific Types of Plans

Following the generation of a vision and mission statement, and the subsequent operations that will allow these to be achieved, smaller facets of the planning process begin to come into play. These include five general planning frames, which can be applied to different aspects of the operational process:

Short-range plans: Short-range plans

Q6.  Discuss the various payment terms in international trade. Which is the safest method and why?

Answer.  To succeed in today’s global marketplace and win sales against foreign competitors, exporters must offer their customers attractive sales terms supported by the appropriate payment methods. Because getting paid in full and on time is the ultimate goal for each export sale, an appropriate payment method must be chosen carefully to minimize

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MB0052–Strategic Management and Business Policy

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Master of Business Administration- MBA Semester 4

MB0052–Strategic Management and Business Policy-4 Credits

(Book ID: B1699)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Describe the role of five major participants in the Strategic Management Process (SMP) of a company.

Answer. The five participants are:

1. Board of directors

2. Chief Executive Officer (CEO)

3. Corporate planning staff

4. Other managers

5. Consultants

Role of Board of Directors

The board of directors is the highest level body in any organizational hierarchy. The board is the final authority in managing the affairs of a company, strategic or non-strategic. They perform these functions according to or subject to the

Q2. Differentiate between mission and vision of a company? Explain with examples.

Answer. Mission and Vision

Many a times, mission and vision of a company are used synonymously or interchangeably which is not correct. There is a marked distinction between the two. Mission is concerned more with the present; the vision, more with the future. The mission statement answers the question: ‘What is our business?’ The vision statement answers the

Q3. Explain in detail Porter’s four generic strategies. Explanation of Porter’s generic strategies.

Answer. Porter's Generic Strategies:

A firm positions itself by leveraging its strengths. Michael Porter has argued that a firm's strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. These strategies are applied at the business unit level. They are called generic strategies because they are not firm or industry

Q4. Differentiate between core competence and distinctive competence.

Answer. Core competencies are those capabilities that are critical to a business achieving competitive advantage. The starting point for analyzing core competencies is recognizing that competition between businesses is as much a race for competence mastery as it is for market position and market power. Senior management cannot focus on all activities of a business and the competencies required undertaking them. So the goal is for management to focus

Q5. Define the term ‘industry’. List the types of industries. How do you conduct an industry analysis?

Answer. Industry is the production of an economic good or service within an economy. Manufacturing industry became a key sector of production and labor in European and North American countries during the Industrial Revolution, upsetting previous mercantile and feudal economies. This occurred through many successive rapid advances in technology, such as the production of steel and coal. Following the Industrial Revolution, perhaps a third of the

Q6. What is meant by ‘structure of an organisation’? Describe the five major structural types or forms of an organisation.

Answer. Organizational Structure of Management

An organizational structure lays the foundation for how a company operates. It is a set of policies and rules that determines:

 - How an organization controls and delegates’ tasks and responsibilities

 - How decisions are

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MU0018–Change Management

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Master of Business Administration- MBA Semester 4

MU0018–Change Management-4 Credits

(Book ID: B1807)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Define the term ‘organizational transformation’. Discuss the various strategies to manage transformation in organizations.

Answer. Definition of ‘organizational transformation’ – Organizational transformation takes place when there is a change in the way the business is done or in the event of a re-engineering or restructuring activity.

Along with the

Q2. Describe Integrative Model for Planned Change.

Answer. Description of Integrative Model for Planned Change –

Models of Change Much of the literature on the organizational change has been based on the social psychologist Kurt Lewin’s  work. Lewin suggested that a planned change is composed of three steps: unfreezing the organization’s existing

: formulation, concept development, detailing, evaluation, and installation.

Q3. The key purpose of communication of change is to ensure that the individuals understand what is going to happen and what is expected from them. Explain some other important needs for communicating change. Also explain the major methods and techniques for communicating change.

Answer. Explanation of important needs for communicating change - Communication is important to overcome the fears and concerns aroused by change. People wonder what effect it will have on them - will they still have a job after the change, will they maintain their rank, will they have an interesting role, what will their future be? Because these questions

Q4. What do you mean by resistance to change? Discuss some of the reasons for individual (employee’s) resistance.

Answer. Meaning of resistance to change - Resistance to change is the action taken by individuals and groups when they perceive that a change that is occurring as a threat to them. Key words here are 'perceive' and 'threat'. The threat need not be real or large for resistance to occur.

Reasons for employee’s resistance –

1.      Misunderstanding about the need for change/when the reason for the change is unclear — If staff do not understand

Q5. List the types of change management strategies. Explain any two of them.

Answer. A "one-size-fits-all" approach is not effective for change management. Think about these changes:-

• Acquiring a company of near equal size

• Getting suppliers to use a new web-based form and process

• Relocating office

Q6. Write short notes on the following:-

a. Kolb’s Learning Cycle

b. Psychodynamic Approach

Answer. a. Kolb’s Learning Cycle

Kolb - Learning Styles

David Kolb published his learning styles model in 1984 from which he developed his learning style inventory. Kolb's experiential learning theory works on two levels: a four stage cycle of learning and four separate learning styles.  Much of Kolb’s theory is concerned with the learner’s internal cognitive processes.

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MU0017–Talent Management and Employee Retention

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Master of Business Administration- MBA Semester 4

MU0017–Talent Management and Employee Retention-4 Credits

(Book ID: B1869)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Explain the need for talent management. What are the consequences of failure in Managing Talent?

Answer. Need for talent management - Talent leaders can’t change global work trends or today’s economic reality, but they can change people strategies to respond to those trends and position a company to gear up for growth.

Led by the senior

Q2. What are the building blocks of effective talent management system? Explain any one.

Answer. Listing the building blocks of talent management –

1. Knowing the competencies that get results

2. Managing performance well

3.

Q3. Define talent planning. What are objectives and steps of Talent Planning?

Answer. Definition of talent planning - A conscious, deliberate approach undertaken to attract, develop and retain people with the aptitude and abilities to meet current and future organizational needs.

Objectives of talent planning – Talent management is a key succession planning tool that provides an integrated means of identifying, selecting, developing and retaining top talent within our organization which is required for long term planning.

Talent management

Q4. What is meant by talent acquisition? Explain some of the talent acquisition strategies.

Answer.  Talent acquisition is the process of finding and acquiring skilled human labor for organizational needs and to meet any labor requirement. When used in the context of the recruiting and HR profession, talent acquisition usually refers to the talent acquisition department or team within the Human Resources department.

Q5. Why ‘employee engagement’ is important? What are the factors of engagement? Describe some of the best practices in talent engagement.

Answer. Importance of employee engagement - Employee engagement has become a top business priority for senior executives. In this rapid cycle economy, business leaders know that having a high-performing workforce is essential for growth and survival. They recognize that a highly engaged workforce can increase innovation,

Q6. Describe some of the major challenges in talent management.

Answer. Description of major challenges in talent management

Attracting and retaining enough employees at all levels to meet the needs of organic and inorganic growth. All three companies are facing a talent crunch. Essar, for example, has grown from 20 thousand employees to a staggering 60 thousand in the past 3 years. Fifty-five percent of their employees have less than

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MU0016–Performance Management and Appraisal

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Master of Business Administration- MBA Semester 4

MU0016–Performance Management and Appraisal-4 Credits

(Book ID: B1868)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. What is “Performance management planning”? How does planning affect a manager?

Answer. Performance management is the systematic process by which an agency involves its employees, as individuals and members of a group, in improving organizational effectiveness in the accomplishment of agency mission and goals. Employee performance management includes: planning work and setting expectations,

Explanation on how

Q2. Define performance appraisal. What are the dimensions of performance appraisal? Describe the characteristics of performance appraisal.

Answer. Describe the characteristics of performance appraisal - A performance appraisal is a systematic and periodic process that assesses an individual employee's job performance and productivity in relation to certain pre-established criteria and organizational objectives. Planning is a key component of managers' job functions. They design and devise ways to improve their companies and departments. However, factors inside and outside the company can

Q3. Describe the traditional methods of performance appraisal.

Answer. 1. Rating Scales Method

Creating Scales Method is commonly used method for assessing the performance of the employees and well-known traditional method of performance appraisal of employees. Many corporations and companies example in the country India, telecommunications company likely airtel and US IT companies like Dell Corporation are using this method for evaluating

Q4. What is performance feedback? Why is it used? What are the levels of performance feedback?

Answer. Meaning of performance feedback - The performance feedback process is ongoing between managers and employees. The exchange of information involves both performance expected and performance exhibited.

Use of performance feedback - You're cold! Now you're getting warmer! You're HOT!" Even children playing the popular "Hot or Cold" game

Q5. What is meant by “360 Degree feedback”? Explain its purpose. What are the advantages and disadvantages of 360 degree feedback?

Answer. Meaning of 360 degree feedback –

360 Degree Feedback is a system or process in which employees receive confidential, anonymous feedback from the people who work around them. This typically includes the employee's manager, peers, and direct reports.

Purpose of 360 degree feedback - A common question that we hear is “should we use 360 degree feedback to do that or

Q6. Write a brief note on Ethics in performance management.

Answer. Importance of ethics in PM

When it comes to project management, ethics are extremely important in gaining the support of the project team. Ethics are defined as the moral values, beliefs, and rules that one upholds in their life on the job and personally to ensure right from

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MU0015–Compensation and Benefits

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Master of Business Administration- MBA Semester 4

MU0015–Compensation and Benefits-4 Credits

(Book ID: B1859)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Explain compensation as a retention strategy. Describe the significant compensation issues.

Answer. Compensation as a retention strategy

1. Keep Salaries Competitive

Regardless of a person's field, she wants to know her compensation is competitive with what others who perform similar work are earning. Salaries need not be the highest in your area but should be among the top. Paying low

Q2. Explain the steps involved in designing a salary structure. List the components of pay structure.

Answer. Ten steps for building a salary structure:-

1 -Establish your compensation philosophy. Each employer needs a policy which outlines their desired market position. What percentile of the market is your target?   Which comparators are appropriate?  Is the target the same for all grades?   A well

Q3. Define the term ‘wage’. Write a brief note on ‘wage policy’.

Answer. A wage is monetary compensation (or remuneration) paid by an employer to an employee in exchange for work done. Payment may be calculated as a fixed amount for each task completed (a task wage or piece rate), or at an hourly or daily rate, or based on an easily measured quantity of work done.

A pronounced decline in manufacturing jobs occurred among workers in the bottom decile, both for men and women. This partly reflected a long term trend, but it also included the consequence of the 1991 recession, which marked a major

Q4. Explain the concept of ‘tax planning’ with an example. Explain its role in Compensation Benefits.

Answer. Concept of tax planning

How it works/Example:

Tax planning entails creating portfolios or circumstances that are as tax efficient as possible. This requires investors and companies to give consideration not just to the size of their incomes or profits, but also to the nature and timing of purchases,

Q5. Define ‘reward management’. What are its aims? Explain the factors affecting reward management policies in service sector.

Answer. Definition of reward management - Reward management is concerned with the formulation and implementation of strategies and policies that aim to reward people fairly, equitably and consistently in accordance with their value to the organization.

2. Aims of reward management - Reward Management is concerned with the formulation and implementation of strategies and policies that aim to reward people fairly, equitably and consistently in accordance with their value to the

Q6. Who are ‘Expatriates’? What are the objectives of ‘Expatriate compensation’? Differentiate between Financial (extrinsic) compensation and Non-financial (intrinsic) compensation.

Answer. Meaning of expatriates 'Expatriate' An individual living in a country other than their country of citizenship, often temporarily and for work reasons. An expatriate can also be an individual who has relinquished citizenship in their home country to become a citizen of another.

Objectives of expatriate compensation - Major objectives on which most of the expatriate compensation plans are designed are

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MK0018–International Marketing

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Master of Business Administration- MBA Semester 4

MK0018–International Marketing-4 Credits

(Book ID: B1811)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.

Answer. Management orientations

The form and substance of a company’s response to global business opportunities depend greatly on management’s assumptions or beliefs –both conscious and unconscious – about the nature of the world. The worldview of a company’s personnel can be described as ethnocentric, polycentric, regiocentric, and geocentric. Management at a

Q2. Explain the role of political environment scanning in international marketing. What is political risk?

Answer. Environmental scanning is the communication of external information about facts that could influence an organization on its’ strategic decision-making process. It is a method of analyzing relevant gathered information and use to determine strategic and premeditated action on the business environment. The environmental

Q3. How are the international markets segmented on the basis of development?

Answer. International marketing research

International Market Research is a particular discipline of Market Research, focusing on certain geographical areas. International Market Research is concerned with consumer goods, but also with any resource or service within a value chain which will be commercially utilized or further processed – which is the area of industrial

Q4. Differentiate between national and international products, global and standardized products with examples.

Answer. Product adaptations (also called differentiation or localization or customization) come in several forms. Marketing strategies in a country- by-country basis are tailored with the peculiarities of the local market. By this, product adaptations are considered as necessary strategy in order to cater to the different needs of customers in various

Q5. Write short notes on:

a) Containerization

b) 4 PL operators

Answer. The benefits of containerization take place over three main dimensions:

• Transport costs. The main transports costs benefits of containerization are jointly the outcome of lower transshipment costs and economies of scale applied to maritime shipping and terminal operations. Since containerized cargo is subject to less damage as well as lower theft levels, insurance rates are generally lower. Another significant benefit is that the container itself becomes the minimal load unit, implying that a wider range of exporters and

Q6. Choose a product and explain how you will prepare seven steps in a global e-marketing plan?

Answer. Choosing the product

Before breaking into the foreign market, marketers must consider factors that influence product adoption. As explained by Diffusion Theory at least six factors have a bearing on the adoption process: relative advantage, compatibility, trainability/divisibility, observability, complexity and price. These factors are all perceptual and thus subjective in nature.

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MK0017–E-Marketing

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Master of Business Administration- MBA Semester 4

MK0017–E-Marketing-4 Credits

(Book ID: B1810)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Define E-Customers with some examples. Also explain the online buying process.

Answer. Electronic customer relationship management (e-CRM) is seen to arise from the consolidation of traditional CRM with the e-business applications marketplace and has created a flurry of activity among companies. E-CRM is the proverbial double-edged sword, presenting both opportunities and challenges for companies considering its adoption and implementation. e-CRM creates for companies such as enhanced customer

Q2. An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Answer. e-CRM creates for companies such as enhanced customer interactions and relationships as well as personalization options, all of which are potential sources of competitive advantage. It also explores the challenges confronting companies implementing e-CRM such as managing an on-line channel, data integration issues and

Q3. Discuss about web analytics. List and explain the visitor statistics can be gained by using metrics.

Answer. Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Visitor statistics by metrics-

1. Visitors

Specifically, I like to focus initially on unique visitors. This is the number of people that visited your site during a

Q4. Write short notes on:

A. Any five points on e-marketing as competitive advantage.

B. Virtuous cycle of e-marketing

Answer. Five points on e-marketing as competitive advantage:

Q5. Functions of E-marketing are represented by 2P+2C+3S formula (Personalization, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Answer. The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing –the well-known 4 P's (Product – Price – Promotion –Positioning) that form the classic Marketing mix. Add the extra 3 P's (People – Processes – Proof) and you got the whole extended Marketing mix. Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 3 P's) is built around the concept of "transactional"

Q6. Discuss the selling methods and sales promotion of E-marketing.

Answer. Explanation of Selling methods –

A number of specific selling strategies come under the umbrella of sales or selling, including the following:

• Cold calling

• Consultative selling

• Direct selling

• Guaranteed sale

• Needs-based selling

• Persuasive selling

SUMMER-2015

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