Sunday 14 January 2018

MB0053-International Business Management

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Master of Business Administration - MBA Semester 4
MB0053-International Business Management
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. In international business, scanning of demographic environment plays an important role as it helps firm understand the various demographic factors. One has to understand both sides of the demographic environment while planning strategy for international markets. Explain this concept.
Answer. In international business; scanning of demographic environment plays an important role as it helps firm understand the various demographic factors such as gender; age; religious background and ethnicity. Firms; while appraising international markets for new business opportunity or product

Q2. Explain foreign direct investment and its advantages.
Explanation of Foreign Direct Investment                                      (3)
Advantages of Foreign Direct Investment                                      (7)
Answer. FDI is the investment made by a company in a foreign country to start its operations. Various options available for an FDI are as follows:

Q3. Regional integration can be defined as the unification of countries into a larger whole. It also reflects a country’s willingness to share or unify into a larger whole. Explain its types.
Answer. Preferential trading agreement
Preferential trading agreement is a trade pact between countries. It is the weakest type of economic integration and

Q4. There are several methods used in globalised era for international market entry, such as exporting, franchising, licensing, joint venture and wholly owned subsidiary. Compare any two mode of Foreign market entry.
Answer.

Q5. In today’s trade, the increasing number of strategic alliances stands as one among the fast growing developments. Explain. What are the advantages and disadvantages of formulating strategy?
Answer. In today’s trade, the increasing number of strategic alliances stands as one among the fast

Q6.  ‘Global sourcing’ is described as ‘the practice of sourcing cost effective and best goods and services across geopolitical boundaries in order to cater to global markets’. Explain five reasons for Global Sourcing.
Answer. Lower salary and wages
The foremost reasons for global sourcing has been the ‘financial incentive’ of outsourced operations to low cost labour destinations such as India, Philippines, Poland and Romania. Due to the different stages of economic development, labour cost of workers in any developed countries is far higher than their counterparts.
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MB0052-Strategic Management and Business Policy

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Master of Business Administration - MBA Semester 4
MB0052-Strategic Management and Business Policy
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. What is strategy? Explain the various level of strategy in an organization.
Meaning of strategy - 4
Levels - 6
Answer. Strategy ("art of troop leader; office of general, command, generalship") is a high level plan to achieve one or more goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including "tactics", siegecraft, logistics etc., the term came into use in the 6th century C.E. in East Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.

Q2. Specify the interrelationship between strategic planning and strategic management. Which comes first?
Answer. Both strategic management and strategic planning terms mean the same. The difference is that the latter one is more used in the business world while the former is used in the academic environment. According to David, strategic planning is sometimes confused with strategy formulation, because strategic plan is constructed in this stage.

Q3. What is a mission statement? Differentiate between a mission statement and a vision statement.
Mission Statement - 4
Differences - 6
Answer.

Q4. What is SWOT analysis? Explain SWOT analysis in the form of a matrix?
Answer. SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses, opportunities, and threats—and is a structured planning method that evaluates those four elements of a project or business venture. A SWOT analysis can be carried out for a company, product, place, industry, or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Some authors credit
Q5. Define corporate turnaround? Distinguish between surgical and nonsurgical turnaround. Explain with some examples?
Corporate turnaround - 4
Surgical turnaround - 3
Non-surgical turnaround - 3
Answer. Turnaround management is a process dedicated to corporate renewal. It uses analysis and planning to save troubled companies and returns them to solvency, and to identify the reasons for failing performance in the market, and rectify them. Turnaround management involves management review, root failure causes analysis, and SWOT analysis to determine why the company is failing. Once analysis is completed, a long term strategic plan and restructuring plan are created. These plans may or may not involve a bankruptcy filing. Once approved, turnaround professionals begin to implement the plan,

Q6. What are the major characteristics of an effective strategy evaluation system? Analyse these characteristics.
Answer. A well-designed M&E system should describe in detail the following things:
1. Methodology or Processes for collecting and using data
2. Purpose/uses of the data collected
3. Type of data to be collected (both qualitative and quantitative)


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MU0018-Change Management

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Master of Business Administration - MBA Semester 4
MU0018-Change Management
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.


Q1. Describe Kotter’s Eight Step Change Model.
Answer. Kotter introduced an 8-step change model for helping managers deal with transformational change which is summarised in Kotter’s 8-step change model.
Q2. What are OD interventions? How are they useful to the organizations?
Answer. An OD intervention can be defined as “the set of structured activities in which selected organization units engage with a task or a sequence of tasks where the task goals are related directly or indirectly to organizational improvement in an od intervention the entire process of diagnosis, alternative generation and making action choices are jointly conducted and od will also examine the process of such diagnosis, action planning and implementation.
"
Q3. Discuss the reasons for employees’ resistance to change.
Answer. Meaning of resistance to change - Resistance to change is the action taken by individuals and groups when they perceive that a change that is occurring as a threat to them. Key words here are 'perceive' and 'threat'. The threat need not be real or large for resistance to occur.
Reasons for employee’s resistance –
1. Misunderstanding about the need for change/when the reason for the change is unclear — If staff do not understand the need for change you can expect resistance. Especially from those who strongly believe the current way of doing things works well…and has done for twenty years!
Q4. What do you mean by Organizational Effectiveness? Explain the approaches involved in achieving Organizational Effectiveness.
Answer. Organizational Effectiveness:
Organizational effectiveness is the concept of how effective an organization is in achieving its goals. Every employee in a company contributes to organizational effectiveness. Taking into account skills, experience, motivation and rank, some employees play a bigger role than others. These are the people who contribute
Q5. What do you mean by Change Agent? Describe the characteristics of successful Change Agents.
Answer. Change agents are people who usually have specialized training in organizational behaviour and can help guide and advice the change process. They strive to ‘alter human capability or organizational systems to achieve a higher degree of output or self actualization.’ Their objective is to make goals that stick. They have a clear vision as to how the process of change will begin and culminate, and the activities
Q6.Write a brief note on the following:
a) Herzberg’s Motivation Theory
b) Kurt Lewin’s Model of change
Answer. a. Herzberg’s Motivation Theory
According to Herzberg, there are some job factors that result in satisfaction while there are other job factors that prevent dissatisfaction. According to Herzberg, the opposite of “Satisfaction” is “No satisfaction” and the opposite of “Dissatisfaction” is “No Dissatisfaction”.

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MU0017-Talent Management and Employee Retention

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Master of Business Administration - MBA Semester 4
MU0017-Talent Management and Employee Retention
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. What are competency characteristics? Describe some of them.
Answer. A competency is a reliably measurable, relatively stable and enduring characteristic of a person, team or an organisation that causes and statistically predicts a criterion level of performance

Q2.  Define Talent Management. Discuss the Talent management Approaches.
Answer. Talent management is defined as a conscious and systematic approach taken up to attract, identify, develop and retain productive and engaged employees with aptitude and abilities to meet current and future organisational needs by fulfilling the business/operation critical roles. The

Q3. Briefly describe the different Talent Management Processes?
Answer. Key Processes of Talent Management
Organisations are made up of people who in turn create value through proven business processes, innovation, customer service, and many other important activities.
In order to meet its

Q4. Explain the key Compensation principles. What do you mean by Total rewards?
Answer. There are few key compensation principles. They are:
• Consider the unique characteristics and specific needs of organisation: The unique characteristics and specific needs of the organisation need to be considered for the formulation of compensation plans. An understanding of compensation plans among

Q5. Explain the role of IT in Talent Management Systems.
Answer. The globalization and advancement in information technology (IT), in which developing countries play a major role, has caused a “war for talent.” To meet challenging growth targets, service providers find that recruitment and retention are of key importance. For developing

Q6. Write short notes on:
a) Promoting ethics in workplace
b) Talent Review
Answer. a) Promoting ethics in workplace- Ethics is study of values or principles relating to right or wrong behaviour, also known as morality. Ethics is very important for the sustenance of an organization. If the organization and its people practice ethics in their day to day business

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MU0016-Performance Management and Appraisal

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Master of Business Administration - MBA Semester 4
MU0016-Performance Management and Appraisal
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. Discuss the principles and dimensions of Performance Management.
Answer. Principles of Performance Management:
1. Be honest and open – good performance management relies on a good relationship.
2. Keep it simple – keep the emphasis on development and performance, and keep the paper work and process simple.
3. Keep in touch – use mini-reviews to build towards a performance review.

Q2. What do you mean by feedback? Explain its Role, Types and Principles.
Answer. The observation of the receiver’s response is called feedback. In other words, the part of the receiver’s response communicated back to the sender is called feedback. Actually it is the amount of response of the receiver that reaches to the sender. It enables the sender to evaluate the effectiveness of the message.

Q3.  Assume that you have joined as an HR in an organization. The first task assigned to you is to conduct the Performance Appraisal Process. What according to you is its purpose? Describe the entire Performance Appraisal process.
Answer. Organization uses performance appraisals for Evaluation and Developmental purposes to improve the human resources of an organization by human resources of an organization.
The purpose of performance appraisal:

Q4. Discuss the skills that a line manager requires for effective Performance Management.
Answer. Some managers inspire, some motivate, and others fail miserably to engage their employees. The entertainment industry seems to have created the ultimate formula for the “bad manager” character, so why can’t real managers understand how to be effective? When employees choose to leave a position, it’s often because of their manager or relationships with people in their working environment.
5 skills that your line managers must have:

Q5 Define the term ‘Ethics’. Discuss the key factors involved in ensuring Ethics in Performance Management.
Answer. Importance of ethics in PM
When it comes to project management, ethics are extremely important in gaining the support of the project team. Ethics are defined as the moral values, beliefs, and rules that one upholds in their life on the job and personally to ensure right from wrong.
Ethical Issues

Q6. Write short notes on the following:
(a) MBO
(b) Behaviorally Anchored Rating Scales Method (BARS)
Answer. a. Management by Objectives (MBO) is the most widely accepted philosophy of management today. It is a demanding and rewarding style of management. It concentrates attention on the accomplishment of objectives through participation of all concerned persons, i.e., through team spirit. MBO is based on the assumption that people perform better when they know what is expected of them and can relate their personal goals to organizational objectives. Superior subordinate participation, joint goal setting and support and encouragement from superior to subordinates are the basic features of MBO. It is a result-oriented philosophy and offers many advantages such as employee motivation, high morale,

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MU0015-Compensation and Benefits

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Master of Business Administration - MBA Semester 4
MU0015-Compensation and Benefits
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. Discuss the contents of Job evaluation. Describe the process of Job evaluation.
Answer. Contents of Job Evaluation
The contents of job evaluation are as follows:
1. Job Analysis
It is a process through which required information about various aspects of jobs can be obtained. Job analysis involves two dimensions:
i. Job description
Under job description, a profile of job information is prepared indicating the duties, responsibilities and working condition of work. It explains about what the job entails.
ii. Job specification
Job specification indicates preparation of a specification statement which explains the necessary skills, knowledge and abilities required to perform the job.

Q2. Suppose you are a HR Manager and you are asked to develop an effective Incentive Scheme for your organization. What are the pre-requisites you will consider while developing an Effective Incentive Scheme? Discuss the merits of Incentives.
Answer. Pre-requisites of Effective Incentive Schemes
You can conclude by now that for all firms a well-designed system of wage payment can yield a number of advantages.  But it is also true that to realize these advantages there must be some safeguards known as pre-requistions of effective incentive plans.

Q3. Discuss the types of managerial remuneration. Explain the elements of a managerial remuneration
Answer. Managerial remuneration is compensation for services provided to a company in a managerial capacity. This can include cash payments, along with benefits like stock options, health insurance, and bonuses. Managers are typically paid more than the people they supervise, although they tend to make less than the executives at the head of the company. Some pay structures are transparent, making it easy to determine how much money managers make, while others may be confidential.

Q4. Define Pay Structure. What are its objectives? Explain the major decisions involved in designing and setting competitive pay structures.
Answer. A pay structure is a collection of pay rates or pay ranges. Structure setting and adjustment is the process of developing, adjusting, and maintaining a pay structure.
Q5. Explain the criterion’s considered for rewarding the employees for their good service.
Answer. In a business world where fewer workers are doing more, employers have "fallen way short of giving employees the recognition deserved and expected for a job well done,” Guld says. Providing that recognition requires developing award criteria.

Q6. Write a short note on the following:
A) Wage Policy Plan in India
B) Voluntary Retirement Scheme (VRS)
(Wage Policy Plan in India, Voluntary Retirement scheme)
Answer. a) Wage Policy Plan in India

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ML0018-Project Management in Retail

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Master of Business Administration- MBA Semester 4
ML0018-Project Management in Retail
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. Explain in detail Project Planning Process.
Answer. The project planning process involves a number of stages that we shall discuss subsequently:
Identification and Prioritization

Q2. What do you understand by Resource Smoothing and Resource Leveling?
Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on ideal condition of abundance of resources.
Answer. Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on ideal condition of abundance of resources:
Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on ideal

Q3. What are the different aspects of retail project execution?
Retail project execution involves several people and teams with different skills, ability and priorities, constant co-ordination and adjustment in planned activities, conflict with routine operations of business because of overlapping retail project organization structure and several such issues.
Answer. Retail project execution involves several people and teams with different skills, ability and priorities, constant co-ordination and adjustment in planned activities, conflict with routine operations of business because of overlapping retail project organization structure and several such issues:
Retail project execution is different from routine operations. Important characteristics of retail project execution are listed as follows:
High Degree of Interaction with Agencies: A retail project team's interface with other agencies within the company and outside is very frequent. Rather, the functioning of retail project team depends entirely on interface management. Purchase, stores, finance, manpower planning, internal audit, engineering,


Q4. Write notes on the Execution stage and Completion stage of retail project life cycle.
During the planning stage subcontracts are given, teams and sub-teams are formed, team leaders are appointed, coordination is established, documentations are designed and reporting system is developed.
Answer. During the planning stage subcontracts are given, teams and sub-teams are formed, team leaders are appointed, coordination is established, documentations are designed and reporting system is developed:

Q5. What do you understand by Retail Strategy? Discuss any 3 types of Growth Direction.
Retail strategy comprises several important dimensions.
Explanation of 3 growth direction
Answer. Retail strategy comprises several important dimensions:
• The retailer’s target market mix.
• Retail format
• Sustainable competitive advantage
Explanation of 3 growth direction:
• The retailer’s target market: It is the market segment towards which the retailer plans to focus its resources

Q6. Write notes on: Decision rules & Decision-Tree Approach.
Decision rules of various types.
Answer. Decision rules are of various types:
Four different decision rules are discussed in this section. They include:
(i) E-V rule or mean-variance rule:
The expected return and variance (or standard deviation) are compared for taking a decision. It is also

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ML0017-Mall Management

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Master of Business Administration- MBA Semester 4
ML0017-Mall Management
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. Define Shopping Mall. What are the various components of a Shopping Mall?
Answer. A shopping mall or a shopping arcade/shopping centre/shopping precinct or just ‘mall’ comprises a complex of shops including one or more buildings with interconnecting walkways. It enables the

Q2. What re the various responsibilities of a lessor in a Commercial Lease? Also mention various obligations of a lessee in a Commercial Lease.
Answer. Responsibilities of the Lessor
• While both the parties should respect the agreement in letter and spirit, the lessor should not interfere and allow the lessee to utilize the property he is paying for.
Before leasing, the

Q3. What do you mean by Global Brand? What are the various benefits of Global Brand?
Answer. A global brand is one which is supposed to replicate the same set of values all over the world. Global brands rise above their origins and make durable and lasting relationships with

Q4. What do you mean by Emergency Management? Mention some of the safety tips that can be very useful in Emergency Management?
Answer. Emergencies come to stall the peace, order and normal pace of life without prior warning. We suddenly hear the sad news of explosion and serious fire taking place in an institution or office. An earthquake destroys numerous high storage computers. Suddenly a power cut hampers critical equipment, machinery or processing lines. A flood spoils perishable products with the floodwater carrying many pollutants. During such cases of emergencies, your

Q5. What are the various crime prevention strategies for shopping malls?
Answer. Following are crime prevention strategies ensuring the security of shopping malls:
• Security Patrol: Provide adequate good number of professional security officers in well-marked

Q6. What are the various considerations of Marketing planning as a constituent of cooperative advertising?
Answer. Marketing planning, another critical constituent of cooperative advertising, comprises the following

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MK0018-International Marketing

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Master of Business Administration - MBA Semester 4
MK0018-International Marketing
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. Differentiate between GATT and WTO
Answer. GATT is a multilateral treaty among the member countries that lays down certain agreed rules for conducting international trade. The member countries contribute together to four-fifth of the total world trade. It is interesting to note that underdeveloped countries form a sizable majority in GATT. The basic aim of GATT is to liberalize world trade negotiations among members countries and, for the last forty seven years, it has been concerned with

Q2. Write short notes on the following:
a. International franchising
b. International contract manufacturing
Answer. a) Franchising is basically a specialized form of licensing in which the franchiser not only sells intangible property to the franchisee, but also insists that the franchisee agree to abide by

Q3. What are the stages in which international markets are screened and analyzed?
Answer. Step One – Country Identification
The World is your oyster. You can choose any country to go into. So you conduct country identification – which means that you undertake a general overview of potential new markets. There might be a simple match – for example two countries might share a similar heritage e.g. the

Q4. What is counter-trade? Describe the various types of counter-trade.
Answer. Counter trade constitutes an estimated 5-30 percent of total world trade. Counter-trade greatly proliferated in the 80s. Counter-trade is one of the oldest forms of trade in the government mandate to pay for goods and services with something other than cash. It is a practice that requires a seller as a condition of sale to commit contractually to reciprocate and undertake certain business initiative that compensate and benefit the buyer. In short, a good-for-goods deal

Q5. Discuss the role of sales promotion and personal selling in international marketing.
Answer. Sales promotion is one of the most important aspects of marketing. Selling is as important as producing. Every manufacturer has to sell his product in the market – domestic or international. Selling products in the international market is more difficult than selling them in the domestic market. The producer and the exporter cannot sell a bundle of physical attributes known as

Q6. Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
Answer. a) When a draft bill is drawn on a foreign firm, it is termed as a foreign draft or bill of exchange. It is prepared either in an international currency or Indian rupee depending on the terms of contract. Accordingly, the bill is known by the name of currency in which it is drawn.



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