MB0047-Management Information Systems

Winter-2015

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Master of Business Administration - MBA Semester 2

MB0047-Management Information Systems-4 Credits

(Book ID: B1968)

Assignment (60 Marks)

Note: Answer all questions within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60

Q1. Explain some of the essential features of modern organisation.

Ø  Listing the features and explaining each of them in brief.

Answer. An organization, by its most basic definition, is an assembly of people working together to achieve common objectives through a division of labor. An organization provides a means of using individual strengths within a group to achieve more than can be accomplished by the aggregate efforts of group members working individually. Business organizations are formed to deliver goods or services to consumers in such a manner that they can realize a profit at the conclusion of the transaction.

Q2. a. Explain First-order and second-order effects

b. Distinguish between hierarchy and matrix organisational structures

Answer. a. Every action has a consequence, and each consequence has another consequence. These are called Second-Order Effects. Every change you make to a system will have Second-Order Effects, which may affect the system’s functionality. Be careful when making changes, they may have the opposite effect of what you aimed for.

Q3. How to use information system to support competitive strategy? With an example explain each strategy.

Ø  5 strategy and use of information system

Ø  Examples for each of the strategy

Answer. 1. The Role of IS in Value Chain Analysis

IS competitive advantage in VCA:-

a. Internet link with suppliers, dealers

Q4. Briefly explain the Customer Relationship Management (CRM) system. What are the various facilities created by CRM?

Ø  Explaining CRM Systems

Ø  Examples of various facilities created by CRM

Answer. Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability.

Q5. Briefly explain the different aspects of the need for database systems.

Ø  Explaining any eight aspects of the need for database systems

Answer. Database Management Systems

A Database is a collection of records. Database management systems are designed as the means of managing all the records. Database Management is a software system that uses a standard method and running queries with some of them designed for the oversight and proper control of databases.

Q6. Write short notes on

a. Centralised IT management

b. Decentralized IT management

Answer. a. Centralization is said to be a process where the concentration of decision making is in a few hands. All the important decision and actions at the lower level, all subjects and actions at the lower level are subject to the approval of top management. According to Allen, “Centralization” is the systematic and consistent reservation of authority at central points in the organization. The implication of centralization can be:-

Winter-2015

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