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Master of Business Administration - MBA Semester 3
MB0050-Research Methodology
(Book ID: B1700)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each.
Each Question carries 10 marks 6 X 10=60
Q1. Define business research and explain the
process of research?
Definition
of Research – 2
Explanation
of the steps in a research study - 8
Answer. Business
research is a field of practical study in which a company obtains data and
analyzes it in order to better manage the company. Business research can
include financial data, consumer feedback, product research and competitive
analysis. Executives and managers who use business research methods are able to
better understand their company, the position it holds in the market and how to
improve that position.
Q2. Discuss Descriptive Research designs?
Explain the different kinds of descriptive research designs.
Meaning
of Descriptive Research designs - 5
Kinds
of Descriptive research designs - 5
Answer. Descriptive
research is used to describe characteristics of a population or phenomenon
being studied. It does not answer questions about how/when/why the
characteristics occurred. Rather it addresses the "what" question
(what are the characteristics of the population or situation being studied?)
Q3. Discuss four types of measurements scales
with appropriate examples.
Nominal
– 2.5
Ordinal
– 2.5
Interval
– 2.5
Ratio
– 2.5
Answer. Nominal
You
might have noticed a difference in our two variables. While scores on a math
test are reported as numbers, eating breakfast isn't numeric. A person eats a
healthy breakfast, an unhealthy breakfast or no breakfast at all. These are not
numbers but categories.
A
nominal scale of measurement deals with variables that are non-numeric or where
the numbers have no value. In other words, we can put them in any order and it
wouldn't matter. Think about the numbers on the jerseys of football players. Is
the player wearing number 1 a better player than the player wearing number 82?
Maybe, but that doesn't have anything to do with the numbers they wear.
Q4. Differentiate between the Stratified
random sampling and Systematic sampling.
Answer. Stratified random sampling is a sampling method in which the population
is first divided into strata (A stratum is a homogeneous subset of the population).
Then a simple random sample is taken from each stratum. The results from each
strata combined constitute the sample. Stratified sampling enables use of
different statistical methods for each stratum, which helps in improving the
efficiency and accuracy of the estimation.
Q5. Distinguish between coding closed-ended
structured questions and coding open-ended structured questions
Answer. 1. Closed-Ended Questions
Closed-ended questions
limit the answers of the respondents to response options provided on the
questionnaire.
• Advantages: time-efficient;
responses are easy to code and interpret; ideal for quantitative type of
research.
Q6.
Explain the Structure of the Research Report. What are the guidelines for
effective report writing?
Answer.
Structure of the Research Report: The
major difference amongst the types of reports is that all the elements that
make a research report would be present only in a detailed technical report.
Usage of theoretical and technical jargon
would be higher in the technical report and visual presentation of data would
be higher in the management report. In the management report, the sequencing of
the report might be reversed to suit the needs of the decision-maker, as here
the reader needs to review and absorb the findings.
Spring-2016
Get solved
assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
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