BBA408 - International Marketing

Get fully solved assignments.

For queries mail us at: subjects4u@gmail.com or contact at

08894344452, 08728863595

PROGRAM Bachelor of Business Administration - BBA

SEMESTER IV

BBA408

International Marketing

Assignment Set -1

Define International Marketing. Explain various benefits of International Marketing.

Definition 3

Various benefits of International Marketing.    7

Answer :

International Marketing :

Definition: “International marketing is defined as the performance of business activities designed to plan, price, promote and direct the flow of a company’s goods and services to customers or users, in more than one nation, for a profit”.Applying marketing principles to more than one country is referred to as international marketing. Yet, there can be a crossover between

Q2:Write short notes on:

i. Objectives of monetary policy         5

ii. Instruments of monetary policy     5

Answer :

Objectives of monetary policy :

●       Foreign exchange rate stability: Foreign exchange rate means the value of the currency in terms of other currency or the number of foreign currency units to be given in exchange for one unit of domestic currency. Balance of payment creates fluctuation and in case of unfavourable balance of payment the exchange rate has to be changed so that Balance of

Q3: Explain ERP (Enterprise Resource Planning). What are the various advantages of successful implementation of an ERP system?

ERP (Enterprise Resource Planning)     3

Various advantages of successful implementation of an ERP system 7

Answer:

ERP (Enterprise Resources Planning) :

One of the many definitions of Enterprise Resource Planning is “An accounting oriented information system for identifying

Assignment Set -2

Q 1:Write short notes on:

i. Foreign Direct Investment  5

ii. Joint Venture

Sales Promotion      5

Answer :

Sales Promotion :

Sales promotion is one of the critical aspects of marketing. Selling products in the international market is more difficult than selling them in the domestic market. The producer and the exporter cannot sell a bundle of physical attributes known as product but it is the business of selling satisfaction to their customers. This is particularly important in consumer goods. Modern marketing calls for designing and disseminating information on various features of the product to succeed in the target market. In simple terms, every producer has to be a promoter of his product.

Q 2: Explain Indirect and Direct Exporting. What are the various advantages of

Exporting?

Indirect and Direct Exporting                  4

Various advantages of Exporting?          6

Answer:

Indirect exporting:

In process of indirect exporting, company sells its product to intermediaries in its own country who again sell the product across border. These types of indirect exporting companies use middlemen such

Q 3: Explain the various factors involved in buying decision in e-marketing.

Various factors involved in buying decision in e-marketing      10

Answer:

The internet provides the consumer of the 21st century an access to vast information. As a result, the consumers are more aware of products in the market. The ease with which a consumer can shift from one supplier to

Get fully solved assignments.

For queries mail us at: subjects4u@gmail.com or contact at

08894344452, 08728863595