ISM402 - E-Commerce

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PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER IV

ISM402 – E-Commerce

Set – I

Q.1 What is E-Commerce? Also elaborate history and development of E-commerce in India.

E-Commerce

History and development of E-commerce in India

Answer:

Ecommerce, or electronic commerce, refers to transactions conducted via the internet. Every time individuals and companies are buying or selling products and services online they’re engaging in ecommerce. The term ecommerce also

Q.2  What are the major benefits and limitations of E-Commerce in India? Elaborate your answer with supportive example.

a) Benefits of E-Commerce in India        5

b) Limitation of E-Commerce in India.   5

Answer-

Benefits of e-commerce in India :

E-commerce is being extensively adopted by the business community in India because of the cost benefits it provides to business owners, along with the ease of access it offers to consumers. Business owners can reduce costs involved in setting up offices, inventory and distribution channels. The easy access to online portals irrespective of locations and time zones of a customer is another reason for extensive adoption of e-commerce in India. Apart from this, the mode of payment for carrying out online t

Q.3 Explain the benefits, limitations and workings of E-Customer Relationship Management (E-CRM).

a) Benefits of E-CRM.          3

b) Limitations of E-CRM.     4

c) Workings of E-CRM.       3

Answer-        

Benefits of E-CRM :

E-CRM strengthens customer relationships by automating sales, marketing, customer support and quality control processes across an organization. The various benefits of E-CRM are as follows:

●       Reduces customer acquisition costs. For example, customized e-mails reduce costs on direct mails sent to customers in bulk.

●       Provides a

Set – II

1. Briefly explain the following E-Commerce models.

a. Business to Consumer (B2C)

b. Business to Business (B2B)

c. Consumer to Consumer (C2C)

d. Consumer to Business (C2B)

Answer: a. Business to Consumer (B2C)

The Internet has changed the way customers purchase or sell goods. They use online shopping portals to buy products, such as apparels, shoes, electronics, automobiles, tours packages and so on. The B2C model involves

2. Elaborate phases in a Consumer Mercantile Model

Pre-Purchase Preparation              3

Purchase Fulfillment                       4

Post-Purchase Communication      6

Answer-

Pre-Purchase Preparation: Before a customer makes a purchase, he or she does a pre-purchase search for identifying products to choose from. Customers use the technique of price and attribute comparison of various products. This helps them in narrowing down options to finally select the item to be purchased.

Purchase Fulfillment: With the

Q3. Explain various revenue models used by social networking websites in today’s scenario.

Revenue models used by social networking websites

Answer:

Revenue Models for Social Networking Websites

Although the main objective of social networking websites is to bring people with common interests together, nowadays social networking websites have found unique ways of generating revenue.

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08894344452, 08728863595