NMIMS - Marketing Management

 

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Marketing Management

 

Q1. Car zero is a car rental service it wants to target consumers who wish to buy a vehicle and suggest renting as an alternative. The company sees an opportunity in this consumer segment. The company has approached you, a marketing consultant for advice on devising a marketing plan. What would you advise? Create a marketing plan using the 4P’s model. (10 Marks)

 

Ans. This part of the marketing mix is involved with the employer's outputs. A product line is a set of outputs or objects. The product mix is the collection of all product traces. In the example of available cars, the product mix demonstrates a lack of company diversification. Regardless, the corporation offers a diverse variety of items, together with automobiles of various brands, sorts, and fashions. The car quarter offers a selection of growth prospects, including objects that use present-day computing technology. But, the company's business environment poses a venture.

 

 

Q2. You are the marketing director of Hockey India Hockey has been a national sport but despite being a reasonably popular sport fan engagement in the sport is much less. How would you generate consumer interest in Hockey and the Hockey India league? Create a marketing plan for using the marketing mix principles. (10 Marks)

 

Ans. The marketing approach refers to the various components of your company's market offering. It is a diverse "recipe" of factors used by your organization to attain its desires via efficiently marketing its product or service to a specific consumer segment. The marketing mix, called the four Ps, comprises four major components: products, price, promotion, and region. The 4Ps define what marketers may manage, which can be the most important thing to don't forget while

 

Q3. You are the marketing director for AMZ movies. Your company owns two theatres in your city. In a post pandemic scenario how do you attract viewers back to the theatre?

 

a. Plan a communication plan using the communication mix (5 Marks)

 

Ans. Creating a communication plan may assist you in focusing your message and reaching your target market. A method can also affect the effectiveness and accessibility of your effective communication. This section discusses what a communication strategy is, how and when to develop

 

b. Which tool do you think would be more appropriate for retail audience? (5 Marks)

 

Ans. For this weblog article, a communications plan is a comprehensive method for communicating critical messages to your target market for you to achieve beneficial enterprise results. Before you begin developing your communications approach, conduct an assessment of your present

 

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