SUMMER-2015
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assignments at nominal price of Rs.120 each.
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Master of
Business Administration- MBA Semester 4
MK0016-Advertising
Management and Sales Promotion-4 Credits
(Book ID:
B1809)
Assignment (60 Marks)
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60.
Q1. Define Sales promotion. Explain the tools and techniques
of consumer sales promotion.
Answer. Sales promotions are the set of marketing
activities undertaken to boost sales of the product or service. Definition:
Sales promotions are the set of marketing activities undertaken to boost sales
of the product or service.
11 Important
Techniques of Sales Promotion
(1)
Rebate: Under it in order to clear the excess stock,
products are offered at some reduced price. For example, giving a
Q2. Write short notes on:
A. Gesalt Psychology
B. Attitude change
Answer.
Q3. Advertising is a paid form of communication. It has
gained its significance since it attempts to build a positive attitude towards
a product. Explain the characteristics and objectives of advertising.
Answer. Advertisements are messages paid for by those
who send them and are intended to inform or influence people who receive them.
Definition: Advertising is a means of communication with the users of a product
or service.
Q4. What is “above the line” and “below the line” activities
with respect to marketing communications? Explain the concept in detail.
Answer. Above the Line (ATL) and below the Line (BTL) advertising
are two terms that are bandied around often these days in the advertising world
and often have the lay person confused as to what they stand for. It might be
worth our while to begin this by defining what constitutes the metaphoric
‘Line’. To quote Michael John Baker from The Marketing
Q5. Explain Advertising standards council of India (ASCI) and
also discuss the Forms of ethical violations in Advertising.
Answer. Explanation of ASCI - Acronym for the American
Standard Code for Information Interchange. Pronounced ask-ee, ASCII is a
code for representing English characters as numbers, with each letter assigned
a number from 0 to 127. For example, the ASCII code for uppercase M is 77. Most
computers use ASCII codes to represent text, which makes it possible to
transfer data from one computer to another.
For a list of
commonly used
Q6. What do you understand by
‘Advertising’? Describe any five factors that affect marketing and advertising.
Answer. Definition of Advertising:
SUMMER-2015
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assignments at nominal price of Rs.120 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
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