MB0039–Business Communication

SUMMER-2015

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Master of Business Administration- MBA Semester 1

MB0039–Business Communication - 4 Credits

(Book ID: B1622)

Assignment (60 Marks)

Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60

Q1. Irrespective of the setting in which communication takes place, there are some key elements involved. What are the key elements of communication?

• Elements of communication

Answer. Communication process as such must be considered a continuous and dynamic inter-action, both affecting and being affected by many variables.

(1) Sender:

The person who intends to convey the message with the intention of passing information and ideas to

Q2. What is the importance of Kinesics and Proxemics in communication? Explain with examples.

Answer. Contact/low contact nonverbal communication

Proxemics can be one criterion for the classification of nonverbal communication: We talk about contact and low-contact communication. Proximity is communicated, for instance, through the use of space, distance, touching, and body position. The use of space, the physical distance between people, and the

Q3.  What are the steps in making oral business presentation?

Answer. Step1. Determine general purpose

First, either assign or have students decide on the general purpose of their oral presentation: to inform, to persuade, or to entertain or move an audience.

Then, you can help your students by pointing out that effective oral communicators are concerned with

Q4. Imagine a new product from kids’ apparel industry. Write a persuasive letter to customers, persuading them to buy your company’s product.

Answer.  Persuasive letters changes required

The most common type of persuasive letter is a sales letter addressed to customers, persuading them to buy your company’s product. A sales letter is similar to an advertisement and uses the same “AIDA” (Attention, Interest, Desire and Action) format. This means taking the consumers through different

Q5. You are going to face a job interview for the post of Manager-operations. Which aspects you will keep in mind while facing the interview?

Answer. The following aspects to be kept in mind during job interview

During the job interview

Once you have gone through the preparation stage, you are ready to face the actual interview. This is the most important stage of the job application process, during which attention should be paid to the following aspects:

1. Opening formalities – Since it is important to create a good first impression, the way you greet and introduce you is important. Using the name of the interviewer correctly, giving a firm handshake,

Q6. Write short notes on:

a) Skimming

b) Notices

Answer. a. Price skimming is a type of strategy that businesses use when they are first to enter the market with a product or service. With price skimming, when a product is released, it's offered at high price and then lowered later in the product's life cycle or when competition begins to enter the market.

Establish the Brand

Attracting consumers to a product or service requires establishing a strong brand your target market can connect to. Whether looking to establish a brand based on quality or status, companies use price-

SUMMER-2015

Get solved assignments at nominal price of Rs.120 each.

Mail us at: subjects4u@gmail.com or contact at

09882243490