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NMIMS
Master of
Business Administration - MBA Semester 2
Strategic Management
Q1. Godrej & Boyce has announced
plans to set up a “Smart Factory” at Khalapur, a small town surrounded by
villages at Raigad district about 60 kms from Mumbai? Perform a Stakeholder
analysis comprising of 3 steps & outline all the processes that you shall
follow as a consultant to Godrej to satisfy the needs of all stakeholders.
Answer. The organization is influenced by a
number of factors including the stakeholders’ expectations. Some strategies
designed by the management may not be approved by the stakeholders. If the
stakeholders are more powerful, they will influence the management’s strategy
and even modify it to suit them. In case the management is more powerful, their
strategy will ultimately be accepted by one and all. Another factor that
influences the organization strategy is the culture followed within the
organization as well as by the world outside. The strategic position of an
organization can be evaluated and determined by the combined influence of its
own capability as well as the political, social and cultural environment within
and
Q2. Délifrance is a bakery company
that produces "French style" bakery, savoury and snacking products
that wishes to enter India’s Retail market. Conduct a PESTLE analysis for
Délifrance in India & suggest whether Délifrance should enter India or
otherwise.
Answer. PESTLE Analysis
● Political factors: The developments in
the political environment strongly influence marketing decisions. The
constituents of political environment include laws, statutes, government agencies
and political parties. The marketers should use the political climate in favour
of their products. Legislation affecting business has increased steadily over
the years.
● Economic factors: Marketers are required
to follow rules and regulations framed under the law of the operating country
with regards to pricing, advertising and all marketing activities.
● Social factors: Social trends influence
individuals, which increases the demand for a particular product. For example,
India’s shift towards younger population, the migration
Q3. Pertamina is an Indonesian Oil
& Gas corporation that wishes to enter India & is competing against
Reliance Industries Limited.
a. As a consultant you are required
to recommend whether backward integration or forward integration is a superior
strategy to compete against RIL in India? Which one of the alternatives would
you choose to your client & why? Justify with reasons.
b. In your opinion, in case Petramina
wishes to diversify into unrelated diversification, which sector in India would
you consider as attractive for the company to diversify? Choose only 1 sector.
Specify statistics such as Growth potential of that sector, advantages of doing
business in that sector, etc.
Answer. a) There is a change in the structure
of the organization as it grows and expands into new geographical locations and
diversifies into new product markets. A new firm with a simple structure
consistently experiences an increase in sales revenue and the product output
over a period. It may also engage in some vertical integration to secure
sources of supply (backward integration) as well as channels of distribution
(forward integration).
Backward
integration is a form of vertical integration in which a company expands its
role to fulfill tasks formerly completed by businesses up the supply chain. In
other words, backward integration is when a company buys another company that
supplies the products or services needed for production
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