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Bachelor of
Business Administration- BBA Semester 1
BBA408 – International
Marketing
Set - 1
Q1. Define international Marketing and
explain its benefits.
Define
International Marketing 2
Benefits
of International marketing 8
Answer. The definition of international
marketing let us recapitulate the definition of “Marketing” as given by Mr.
Kotler, an authority on the subject. According to Mr. Kotler, “Marketing is a
societal process by which
Q2. Explain the structure of market in
detail.
Answer. Market structure:
The
main classifications are:
1.
Perfect competition.
2.
Monopolistic competition.
Q3. What are the various element of
culture explain each in detail?
Answer. Elements of Culture
Broadly,
culture constitutes five elements called the values, rituals, symbols, beliefs
and thought processes as referred in the foregoing paragraphs. Each of these
five elements of culture is of extreme
Set - 2
Q1. Why there is need for market
research? What are the advantages of market research?
Need
for market research 5
Advantages
of market research 5
Answer. Need for Marketing Research
“Consumer
is the King” – M.K. Gandhi. Provider of goods and services are expected to
ensure customer delight. Customer delight can be ensured only when the marketer
fully understands the desires
Q2. Explain the pricing decision in
international marketing.
Answer. Pricing Decision
Decisions
pertaining to pricing of products in the area of international marketing domain
are dependent mainly on the following
Q3. What is advertising? What are the
key concepts of Advertising?
Advertising 3
Key
concepts of advertising 7
Answer. Advertising -
Advertising
is a form of paid communication using a persuasive approach intended to connect
an identified sponsor with a target audience. Advertising employs non-personal
mass media to reach the audiences. In other words, advertising is a public
announcement to inform and persuade people to buy a product, a service or an
idea.
SPRING-2018
Get solved
assignments at nominal price.
Mail us at: subjects4u@gmail.com or contact at
08894344452, 8219081362
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