BBA409 – Small Business Management

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Bachelor of Business Administration- BBA Semester 1

BBA409 – Small Business Management

Q1. Explain External Analysis. Elaborate three powerful techniques for External Analysis.

External Analysis              1

1. PEST Analysis              3

2. Five Forces Model        3

3. SWOT Analysis            3

Answer. External Analysis

For formulating a strategy, a firm must scan the external environment and make an internal assessment of its position and then develop a strategy by matching the two. The three powerful techniques available for this purpose are:

1. PEST Analysis

2. Five

Q2. Explain any five Marketing Assistance to MSME Units by Government.

Marketing Assistance to MSME Units by Government   10

Answer. Marketing Assistance to MSME Units by Government

Government is helping the growth of MSMEs in several ways recognizing the important role they play in economic development. These are given below.

1.      Reservation/de-reservation of products for manufacture in the micro and small enterprise sector: An important feature of the Indian economy is the exclusivity provided to MSMEs to produce

Q3. What are four managerial activities? Illustrate the significance of these managerial activities.

Four managerial activities      2

Significance of Four managerial activities      8

Answer. Four managerial activities

A different perspective of the manager’s activities was observed by Fred Luthans and his associates. Their question was whether managers who move up most quickly in an organization perform

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