MKT404 - International Marketing

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Master of Business Administration - MBA Semester 4

MKT404 - International Marketing

Set – 1

Q1. Differentiate between GATT and WTO

GATT

WTO

Answer. GATT is a multilateral treaty among the member countries that lays down certain agreed rules for conducting international trade. The member countries contribute together to four-fifth of the total world trade. It is interesting to note that underdeveloped countries form a sizable majority.

Q2. Write short notes on the following:

A. International franchising

B. International contract manufacturing

Answer. a) Franchising is basically a specialized form of licensing in which the franchiser not only sells intangible property to the franchisee, but also insists that the franchisee agree to abide by strict rules as how it does business. The franchiser will also often assist the franchisee to run the business

Q3. What are the stages in which international markets are screened and analysed?

4 Stages

Answer. Step One – Country Identification

The World is your oyster. You can choose any country to go into. So you conduct country identification – which means that you undertake a general overview of potential new markets. There might be a simple match – for example two countries might share a similar heritage e.g. the United

Set - 2

Q1. What is counter-trade? Describe the various types of counter-trade.

Explanation of the concepts

Types

Answer. Counter trade constitutes an estimated 5-30 percent of total world trade. Counter-trade greatly proliferated in the 80s. Counter-trade is one of the oldest forms of trade in the government mandate to pay for goods and services with something other than cash. It is a practice that requires a seller as a

Q2. Discuss the role of sales promotion and personal selling in international marketing.

Sales promotion

Personal Selling

Answer. Sales promotion is one of the most important aspects of marketing. Selling is as important as producing. Every manufacturer has to sell his product in the market – domestic or international. Selling products in the international market is more difficult than selling them in the domestic

Q3. Write short notes on the following:

a. Bill of Exchange

b. Packing list

c. Air way bill

d. Certificate of origin

e. Consular invoice

Answer. a) When a draft bill is drawn on a foreign firm, it is termed as a foreign draft or bill of exchange. It is prepared either in an international currency or Indian rupee depending on the terms of contract. Accordingly, the bill

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