MBA301 - Research Methodology

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Master of Business Administration- MBA Semester 3

MBA301 - Research Methodology

Set - 1

Q1. Elaborate Research Applications in Social and Business Sciences.

Research Applications in Social and Business Sciences

Answer. Research is a crucial element in the area of business. It helps the decision maker to identify new opportunities for business growth. Research provides information about various aspects of business, like product life cycle, consumer behaviour, market opportunities and threats,

Q2. Elaborate Descriptive Research Designs.

Cross-sectional Studies

Longitudinal Studies

Answer. As the name implies, the objective of descriptive research studies is to provide a comprehensive and detailed explanation of the phenomena under study. The intended objective might be to give a detailed sketch or profile of the respondent population being studied. For example, to design an advertising and

Q3. Discuss four types of measurements scales with appropriate examples.

Nominal

Ordinal

Interval

Ratio

Answer. Types of measurements scales

Nominal scale: Nominal

Nominal scales are used for labelling variables, without any quantitative value.  “Nominal” scales could simply be called “labels.”  Here are some examples, below.  Notice that all of these scales are mutually exclusive (no overlap) and none of them has any numerical significance.  A good way to remember all of

SET - 2

Q1. Elaborate all the types of Probability Sampling Design.

Simple random sampling with replacement (SRSWR),

Simple random sampling without replacement (SRSWOR),

Systematic sampling

Stratified random sampling

Answer. Under this, the following sampling designs would be covered—simple random sampling with replacement (SRSWR), simple random sampling without replacement (SRSWOR), systematic sampling and

Q2. What is Central Tendency? Elaborate measures of Central Tendency.

Central Tendency

Mean

Median

Mode

Answer. Think about how you describe a single piece of numerical data. This is usually done in terms of its value. For example, in order to describe the number 2, you might put up two fingers or you might say 2 = 1 + 1. How would you describe a group of data? It would not be beneficial to use your

Q3. Define Chi-square Test for the Goodness of Fit &

Chi-square Test for the Goodness of Fit

Chi-square Test for Independence of Variables

Answer. The data in chi-square tests is often in terms of counts or frequencies. The actual survey data may be on a nominal or higher scale of measurement. If it is on a higher scale of measurement, it can always be converted into categories. The real world situations in business allow

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