FALL-2015
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Master of
Business Administration - MBA Semester 4
MB0052-Strategic
Management and Business Policy-4 Credits
(Book ID:
B1699)
Assignment (60 Marks)
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60.
Q1. (a) Define “Strategic Management” and “Strategic
Planning”.
(b) Discuss the benefits of Strategic Management.
Answer. a. “Strategic Management” and “Strategic Planning”:
Strategic
Management Like strategy, strategic management also has been defined
differently by different authors and strategy analysts. Below three definitions
of strategic management together give completeness to the concept of strategic
management.
‘Strategic
management is that set of decisions and actions which leads to the development
of an effective strategy or strategies to help achieve corporate objectives.
‘Strategic
management is
Q2. Discuss the difference between defensive strategies and
pre-emptive strategies. Give examples to support your answer.
Answer. Difference between defensive strategies and
pre-emptive strategies:
Defensive Strategies:
The classic
form of retaining existing (civil) territory is to mount a position defense by
constructing strong ramparts to keep out the enemy. In business, position
defense is problem with many organizations is that the defender often becomes
complacent and, does not realize that the enemy is making slow, but steady,
inroads into the customer base.
One of the unfortunate examples of this
situation is IBM. The company built a big global business in the computer
industry based on unmatched customer loyalty. But, IBM ignored the threats, may
be unknowingly,
Q3. (a) Why ‘Turnaround strategy’ is
sometimes called as an extension of restructuring strategy?
(b) Differentiate between surgical
and non-surgical turnaround. Give examples.
Answer. a. Reason for calling
turnaround strategy as extension of restructuring strategy
Corporate
turnaround may be defined as organizational recovery from business decline
orcrisis. Business decline for a company means continuous fall in turnover or
revenue, eroding profit, or accrual or accumulation of losses. So, business or
organizational decline, like business performance, is understood in relative
terms, that are, compared with the past. But, some strategy analysts describe
business decline in terms of current comparisons also; for example, relative to
industry rates or averages or even relative to economic growth of
Q4. Write short notes on the
following expansion strategies:
(a) Penetration strategy for growth
in existing markets
(b) Expansion through Diversification.
Answer. a. Growing the business by penetrating
its market more thoroughly is typically the first step a business takes to
grow. Your experience with your business’s current markets increases the odds
of succeeding using this growth strategy. Wise entrepreneurs carefully assess
what untapped sales remain.
Q5. Discuss the competitive strategy
in:
(a) Emerging industry
(b) Declining industry.
Answer. Generic competitive
strategies enable a
firm to outperform competitors in the industry. These strategies include
overall cost leadership, differentiation, and focus. A firm following the cost
leadership strategy needs to achieve the lowest cost of production per unit
level in the industry. On the other hand, differentiation strategies are aimed
at maintaining the exclusivity of the product so that the perceived difference
in the product serves as a competitive advantage to the firm. Using focus
strategies, the firm tries to capture a particular buyer group, segment of the
product line, or geographic market. A firm should adopt and pursue any of the
three generic strategies in an industry, and take care to avoid the pitfalls
relating to the
Q6. “Benchmarking is the process by
which companies look at the ‘best’ in the industry and try to imitate their
styles and processes”
Evaluate the rationale for
benchmarking exercises and discuss the features and types of benchmarking.
Please ensure to include an example to support your answer.
• Reasons of benchmarking
• Features of benchmarking
• Types of benchmarking
• One or two examples of benchmarking
Answer. Whether it’s for internal
comparisons, or for measuring the effectiveness of your company against close
competitors, benchmarking is a vital continuous improvement tool. And although
it’s safe to say that the average executive understands the benefits of
benchmarking performance, that doesn’t necessarily, mean his or her company has
ever participated in such an initiative.
FALL-2015
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
09882243490
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