FALL-2015
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Master of
Business Administration - MBA Semester 3
MK0012-Retail
Marketing
(Book ID:
B1723)
Assignment (60 Marks)
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60
Q1. Describe the general
characteristics of consumers and explain the classification of retail consumers
based on shopping.
Answer. Retail is the process of selling
consumer goods and/or services to customers through multiple channels of
distribution to earn a profit. Demand is created through diverse target markets
and promotional tactics, satisfying consumers' wants and needs through a lean
supply chain. In the 2000s, an increasing amount of retailing is done online
using electronic payment and delivery via a courier or postal mail. Retailing
includes subordinated services, such as delivery. The term "retailer"
is also applied where a service provider services the small
Q2. Describe the Retail Buying
Process in brief.
Answer. Retail is the process of selling
consumer goods and/or services to customers through multiple channels of
distribution to earn a profit. Demand is created through diverse target markets
and promotional tactics, satisfying consumers' wants and needs through a lean supply
chain. In the 2000s, an increasing amount of retailing is done online using
electronic payment and delivery via a courier or postal mail. Retailing
includes
Q3. Explain the Retail Merchandising
Management (RMM) in brief.
Answer. Definition of Retail
Merchandising:
In the
broadest sense, merchandising is any practice which contributes to the sale of
products to a retail consumer. At a retail in-store level, merchandising refers
to the variety of products available for sale and the display of those products
in such a way that it stimulates interest and entices customers to make a
purchase.
In retail
commerce, visual display merchandising means merchandise sales using product
design, selection, packaging,
Q4. What is E-tailing? Describe the
advantages and disadvantages of E-tailing.
Answer.Electronic Retailing -
E-tailing' the sale
of goods and services through the Internet. Electronic retailing, or e-tailing,
can include business-to-business and business-to-consumer sales.
Advantages of e-retailing
1. Lower Cost
Doing
e-business is cost effective; it reduces logistical problems and puts a small
business on a par with giants such as Amazon.com or General Motors. In a
commercial bank, for example.a basic over-the-counter transaction costs £0.50
to process; over the Internet, the same transaction costs about £0.01. Every
financial transaction eventually turns into an electronic process. The sooner
it makes the conversion, the more cost-effective
Q5. Price is a highly sensitive and
visible part of retail marketing mix. Retailer’s overall Profitability depends
on Pricing. It plays an important role in strategic decision making Process.
Explain various pricing strategies are adapted by the retailer according to the
Situation.
Answer. Every organization runs to earn
profits and so is the retail industry.
Cost plus
pricing works on the following principle:
- Cost Price of the product + Profit (Decided
by the retailer) = Final price of the merchandise.
According to
cost plus pricing strategy the retailer adds some extra amount to the actual
cost price of the product to earn his share of profits. The final price of the
merchandise includes the profit as decided by the retailer.
Q6. Describe any three rural retail
strategies in brief.
Answer. Retail in Rural Regions is a three
year project targeted to the benefit of shops in rural areas. The overall
objective is improved service quality in small communities by supporting the
survival, development and growth of rural retail shops. By that the project is
enhancing economical growth of the regions. The vision is multifunctional
stores running in participating regions.
1. Best
Promotion and Quality Perception
Companies with new technology are properly
capable to communicating its products and services to their customer. There is
a trade-off between Quality a customer perceives and a company wants to
communicate. Thus, this positioning of technology is very crucial. The
perception of the Indian about the desired product is
FALL-2015
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
08894344452
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