FALL-2015
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
08894344452
Master of
Business Administration - MBA Semester 3
ML0011-Buying
and Merchandising
(Book ID:
B1762)
Assignment (60 Marks)
Note: Answer
all questions must be written within 300 to 400 words each. Each Question carries
10 marks 6 X 10=60
Q1. Explain different areas which are
influenced by the merchandise strategy.
Answer. Consumers are becoming increasingly
savvy when it comes to shopping. Although it’s easier than ever for shoppers to
bargain hunt and compare prices on smartphones and tablet devices, the sticker
price isn’t the only factor influencing what they buy and when they buy it.
There are ways spa owners can use the science of shopping to increase the
likelihood of clients making retail purchases.
Q2. “Success in Retailing can only be
measured by making the most profitable use of the available space at hand”.
Explain this statement in context to presentation of the merchandise.
Answer. Films generate income from several
revenue streams, including theatrical exhibition, home video, television
broadcast rights and merchandising. However, theatrical box office earnings are
the primary metric for trade publications (such as Box Office Mojo and Variety)
in assessing the success of a film, mostly because of the availability of the
data compared to sales figures for home video and
Q3. What are the essentials of
successful Visual Merchandising?
Answer. According to retail magazine,
“visual merchandising takes your consumer from the retail display to the cash
register. Encouraging sales through creative color and commercial retail design
is a key element to keeping a customer interested.” So what does this mean for
you as a store owner? It translates to five simple goals:
Q4. Define supplier and its types in
the area of retailing.
Answer. Suppliers are essential to any retail
business. Depending on your inventory selection, you may need a few or dozens.
Sometimes suppliers will contact you through their sales representatives, but
more often, particularly when you're starting out, you'll need to locate them
yourself--either at trade shows, wholesale showrooms and conventions, or
through buyers directories, industry contacts, the Business-to-Business Yellow
Pages and trade journals.
Q5. “A retailer must decide on a procedure
to analyze the merchandise performance”. Comment
Answer. Step 1:
Decide a
list of issues that make the criteria to accept or reject a vendor. Column 1
illustrates nine issues that are considered for the purpose of evaluating
vendor’s performance. The criteria list should not be either too comprehensive
or too small as comprehensive list may consider some less/not important issues
that may become difficult to use and small list on the other hand may
Q6. What are the different functions
performed by the buying department of a retail store?
Answer. The retail merchandise plan cannot
be properly framed and implemented unless the buying organization and its
processes are clearly defined.
It includes
determining:
1. Who will
be responsible for merchandising procurement and related decisions?
FALL-2015
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
08894344452
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