Sunday 14 January 2018

MK0017-E-Marketing

FALL-2017
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Master of Business Administration - MBA Semester 4
MK0017-E-Marketing
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products.
a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system.
b) Explanation of Digital Products.
Answer. a) Explanation of Front-end & Back-end activities of Infrastructure:
In software engineering, front end and back end distinguish between the separation of concerns between the presentation layer

Q2. List and explain the types of online stores in E-Malls and Parties in an E-Marketplace
a) Explanation to the types of online stores in E-Malls
b) Explanation to the Parties in an E-Marketplace
Answer. a) Explanation to the types of online stores in E-Malls:
E-Malls are Web sites that feature links to numerous online shopping sites. Some of these portals offer e-wallet

Q3. Elaborate on the Internal and External Considerations of Situational Analysis
Answer. Internal and External Considerations of Situational Analysis:
An e-marketing plan can be developed by research and analysis. Its aim is to reach marketing objectives with the help of electronic goods. Every good e-marketing plan is developed according to the overall marketing plan of the

Q4. Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services
a) Explanation to the 4 P’s in E-Marketing
b) Explanation to the additional 3P’s in E-Marketing of Services
Answer. a) Explanation to the 4 P’s in E-Marketing:
4 P‟s are depicted on the internet and online marketing:

Q5. Elaborate on the Word-of-Mouth Marketing Techniques
Answer. Word-of-Mouth Marketing Techniques
From a conceptual viewpoint, online social networking is no different than traditional networking and socializing. You meet people over the Web and get to know them by sharing information about each other. Those you like and/or share

Q6. Write short notes on:
a) Customer Metrics
b) E-mail/Direct Metrics
c) On-site Web analytics technologies
Answer. a) Customer Metrics:
Customer metrics are buzzwords in the business world that have been getting plenty of attention in recent years. In simplest terms,



FALL-2017
Get solved assignments at nominal price of Rs.125 each.
Visit www.instamojo.com/subjects4u  search and pay according to your requirements.
Any issues mail us at: subjects4u@gmail.com or contact at

08894344452, 8219081362

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