FALL-2017
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Master of
Business Administration - MBA Semester 4
MK0016-Advertising
Management and Sales Promotion
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60.
Q1. Define Advertising by
highlighting its various characteristics. What are the various objectives of
Advertising?
Answer. Advertising is defined in Webster's
Dictionary as “the action of calling something to the attention of the public
especially by paid announcements; or, to call public attention by emphasizing
desirable qualities so as to arouse a desire to buy or patronize.” As is
commonly defined and understood, advertising is “any paid form of non-personal
presentation and promotion of ideas or products by an identified sponsor.” The
definition highlights the following characteristics of
Q2. Explain the factors that affect
Marketing and Advertising in India.
Answer. There are some factors which deeply
influence our thinking about advertising in India.
Q3. Explain the various types of
Advertising copy.
Answer. Here are some of the major types of
ads and thus copy that is written to suit these ads:
Q4. What do you mean by Advertising
Budget? What are the various factors influencing Budget Setting?
Answer. As we discussed , after setting its
advertising objectives, a company has to estimate how much it is willing to
spend on the promotional programme. Although in an ideal situation, the budget
should be determined by the objectives laid out for the communication function
in
Q5. Explain the various innovative
use of mass media in Rural Marketing.
Answer. A successful campaign mixes the
traditional and modern media cleverly to get the best results. The following
mass media is used for rural marketing:
Television – Due to the government supplying
free televisions in rural areas for broadcasting educational
Q6. Explain the various Civil and
Penal Codes applicable to Advertising.
Answer. There are many laws which apply to
advertising and its professionals should be familiar with them rather than land
in a court of law later. Advertisers in their enthusiasm or ignorance often
make wild claims, which can have unfortunate consequences later, not only for
the
FALL-2017
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
08894344452, 8219081362
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