FALL-2017
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Master of
Business Administration - MBA Semester 3
MK0012-Retail
Marketing
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60
Q1. What is Retail Marketing
Environment? Define elements in a Retail Marketing Environment.
● Retail Marketing
● Environment Elements in a Retail
Marketing Environment
Answer. Retail Marketing
Environment:-
Retail
marketing environments of the present technology include retail stores and
store layouts that provide a plurality of experience zones to guide a consumer
through a purchasing experience. The first experience zone includes the front
façade of the retail store and at least one window display case displaying
merchandise that can be viewed through the front window. The second experience
zone includes an interactive display that provides product information to
consumers. The third experience zone includes at least one merchandise display
area and at least one merchandise handling area. The fourth experience zone
includes a plurality of interaction areas in which consumers can interact with
store employees. A veil wall can be used to separate one or more of the
experience zones.
Q2. Define consumer decision
behavior. Explain types of decision behavior.
● Consumer Decision Behavior
● Types of Decision Behavior
Answer. Consumer Decision Behavior :
Buying
Behavior is the decision processes and acts of people involved in buying and
using products.
1. Need to
understand:
• Why
consumers make the purchases that they make?
• What
factors influence consumer purchases?
Q3. Critically examine types of Store
Layout.
Answer.
● Racetrack
form
A loop floor
plan, sometimes called a racetrack layout, creates the most guided shopping
experience of the three. A loop store
layout features a defined pathway throughout the store, which exposes customers
to every item on display. Bed, Bath & Beyond stores are good examples of a
loop floor plan. Loop floor plans work very well with zone merchandising
tactics, too, which we discuss in detail below.
FALL-2017
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assignments at nominal price of Rs.125 each.
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SET-II
Q1. What are Private Label Brands? Elaborate
growth drivers of Private Label Brands.
● Private Label Brands
● Growth Drivers of Private Label
Brands
Answer. Private Label Brands:
Private-label
products or services, also known as "phantom brands", are typically
those manufactured or provided by one company for offer under another company's
brand. Private-label goods and services are available in a wide range of
industries from food to cosmetics to web hosting. They are often positioned as
lower-cost alternatives to regional, national or international brands, although
recently some private label brands have been positioned as "premium"
brands to compete with existing "name" brands.
Q2. Elaborate Customer Relationship
Management Strategies.
● Personalization
● Communication
● Rewards
● Special treatment benefits
Answer. Customer Relationship Management Strategies:
Q3. Describe the four stages of
International Business.
● Domestic focus
● Ethnocentric
● Polycentric
● Geocentric
Answer. The four stages of International Business:
FALL-2017
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assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
08894344452, 8219081362
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