FALL-2017
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Master of
Business Administration - MBA Semester 4
MB0052-Strategic
Management and Business Policy
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60.
Q1. What is strategy? Explain the various level of strategy
in an organization.
Meaning of
strategy - 4
Levels - 6
Answer. Strategy ("art of troop leader; office of
general, command, generalship") is a high level plan to achieve one or
more goals under conditions of uncertainty. In the sense of the "art of
the general", which included several subsets of skills including
"tactics", siegecraft, logistics etc., the term came into use in the
6th century C.E. in East Roman terminology, and was translated into Western
vernacular languages only in the 18th century. From then until the 20th
century, the word "strategy" came to denote "a comprehensive way
to try to pursue political ends, including the threat or actual use of force,
in a dialectic of wills" in a military conflict, in which both adversaries
interact.
Q2. Specify the interrelationship between strategic planning
and strategic management. Which comes first?
Answer. Both strategic management and strategic planning
terms mean
the same. The difference is that the latter one is more used in the business
world while the former is used in the academic environment. According to David,
strategic planning is sometimes confused with strategy formulation, because
strategic plan is constructed in this stage.
Q3. What is a mission statement?
Differentiate between a mission statement and a vision statement.
Mission
Statement - 4
Differences
- 6
Answer.
Q4. What is SWOT analysis? Explain
SWOT analysis in the form of a matrix?
Answer. SWOT analysis (alternatively SWOT matrix) is an
acronym for strengths, weaknesses, opportunities, and threats—and is a
structured planning method that evaluates those four elements of a project or
business venture. A SWOT analysis can be carried out for a company, product,
place, industry, or person. It involves specifying the objective of the
business venture or project and identifying the internal and external factors
that are favorable and unfavorable to achieve that objective. Some authors
credit
Q5. Define corporate turnaround?
Distinguish between surgical and nonsurgical turnaround. Explain with some
examples?
Corporate
turnaround - 4
Surgical
turnaround - 3
Non-surgical
turnaround - 3
Answer. Turnaround management is a process dedicated to corporate
renewal. It uses analysis and planning to save troubled companies and returns
them to solvency, and to identify the reasons for failing performance in the
market, and rectify them. Turnaround management involves management review,
root failure causes analysis, and SWOT analysis to determine why the company is
failing. Once analysis is completed, a long term strategic plan and
restructuring plan are created. These plans may or may not involve a bankruptcy
filing. Once approved, turnaround professionals begin to implement the plan,
Q6. What are the major
characteristics of an effective strategy evaluation system? Analyse these
characteristics.
Answer. A well-designed M&E
system should describe in detail the following things:
1.
Methodology or Processes for collecting and using data
2.
Purpose/uses of the data collected
3. Type of
data to be collected (both qualitative and quantitative)
FALL-2017
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
08894344452, 8219081362
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