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Fall-2013
Master of
Business Administration - MBA Semester 4
MB0052–Strategic
Management and Business Policy-4 Credits
(Book ID:
B1699)
Assignment
(60 Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Write Short notes on the following:
(a) Value Chain Analysis.
(b) Corporate Restructuring.
Answer.
(a) “Value chain analysis (VCA) is a process where a firm identifies
its primary and support activities that add value to its final product and then
analyzes these activities to reduce costs or increase differentiation.”
(b) Corporate
Restructuring:
Corporate
restructuring is the process of redesigning one or more aspects of a company.
The process of reorganizing a company may be implemented due to a number of
different factors, such as positioning the company to be more competitive,
survive a currently adverse economic climate, or poise the corporation to move
in an entirely new direction.
Q2. Differentiate between mission and
vision of a company? Explain with examples.
Answer. A mission statement is a short sentence or paragraph used
by a company to explain, in simple and concise terms, its purposes for being.
These statements serve a dual purpose by helping employees to remain focused on
the tasks at hand, as well as encouraging them to find innovative ways of
moving towards an increasingly productive achievement of company goals.
Q3. Explain in detail Porter’s four
generic strategies.
Answer. Cost leadership:
To practice
cost leadership, organizations compete for the largest number of customers
through price. Cost leadership works well when the goods or services are
standardized. That way, the company can sell generic acceptable goods at the
lowest prices. They can minimize costs to the company in order to minimize
costs to the customer without decreasing profits.
Q4. Differentiate between core
competence and distinctive competence.
Answer. Core competencies are those capabilities that are
critical to a business achieving competitive advantage. The starting point for
analyzing core competencies is recognizing that competition between businesses
is as much a race for competence mastery as it is for market position and
market power. Senior management cannot focus on all activities of a business
and the competencies required undertaking them.
Q5. Define the term ‘industry’. List
the types of industries. How do you conduct an industry analysis?
Answer. Industry is the production of an economic good
or service within an economy. Manufacturing industry became a key sector of
production and labor in European and North American countries during the
Industrial Revolution, upsetting previous mercantile and feudal economies. This
occurred through many successive rapid advances in technology, such as the
production of steel and coal.
Q6. Describe the different approaches
to business ethics.
Answer. These approaches can be grouped into
three groups:-
- The human-oriented approach
- The living oriented approach
- The environment oriented approach.
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