MK0018 – International Marketing

2^nd Set

                         Solved assignments for Rs.150 each

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Fall-2013

Master of Business Administration - MBA Semester 4

MK0018–International Marketing-4 Credits

(Book ID: B1199)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.

Q1. Discuss the scope of international marketing. How is international marketing more complex than domestic marketing?

Answer. Scope:

International marketing has scope for the following:

Branch / subsidiary – There is scope for opening a branch/ subsidiary abroad for processing packaging, assembly or even complete manufacturing through direct investment

Negotiating Licensing /Franchising Arrangements- By these foreign enterprises are granted the right to use of the

Q2. What are trade barriers? Compare tariff and non-tariff barriers.

Answer. A government imposed restriction on the free international exchange of goods or services.

Trade barriers are generally classified as:-

Ø  Import policies reflected in tariffs and other import charges

Ø  Quotas import licensing, customs practices

Ø  Standards, testing, labeling, and various types of certification direct procurement by government,

Q3. How is international marketing research carried out? Discuss in brief.

Answer. Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for.

Q4. List the factors that affect the pricing strategy of an international firm? Explain the different pricing strategies the firms can adopt.

Answer. In the world of business, product and price are part of the 4Ps of marketing. The strategic pricing of your product is such an important part of a business building process that its importance can never be over emphasized. Why? You might ask. This is because the price of your product can either break or make your business so it should not be handled with kid gloves. Wal-Mart have gained and

Q5. Write short notes on:

a) International commercial terms (Incoterms)

b) Commercial invoice

Answer. (a) The Incoterms (International Commercial Terms), also known as terms of delivery, are standard trade definitions most commonly used in international sales contracts. Developed and administered by the International Chamber of Commerce in Paris (ICC), Incoterms are universally recognized and adhered to by the major trading nations of the world.

The first version of Incoterms – Incoterms 1936 – was introduced by ICC in 1936, and has been edited and updated six

Q6. Explain the difference between the role of World Bank and International Monetary Fund.

Answer. World Bank Operations

The World Bank exists to encourage poor countries to develop by providing them with technical assistance and funding for projects and policies that will realize the countries' economic potential. The Bank views development as a long-term, integrated endeavor.

During the first two decades of its existence, two thirds of the assistance provided by the Bank went to electric power and transportation projects. Although these so-called infrastructure projects remain important, the

2^nd Set

Solved Assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490