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Fall-2013
Master of
Business Administration - MBA Semester 3
MK0012–Retail
Marketing-4 Credits
(Book ID:
B1723)
Assignment
(60 Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Explain the classification of
retail formats in detail with Indian examples.
Answer. Australian entrepreneur, Gerry
Harvey, once said this about retailing: “Basically we get confused a bit about
what retail is. It is really just buying things, putting them on a floor and
selling them.” Now there are countless retailers who sell their goods. In a
country like India, where the population and economy are growing, the retail
business is a booming one, and there are a number of retail formats. Classification:
Q2. Define e-tailing. Explain the
future of electronic retailing.
Answer. E-tailing is the selling of retail goods on the
Internet. Short for "electronic retailing," and used in Internet
discussions as early as 1995, the term seems an almost inevitable addition to
e-mail, e-business, and e-commerce. E-tailing is synonymous with business-to-consumer
(B2C) transaction. Electronic retailing (e-tailing) is a buzzword for any
business-to-consumer (B2C) transactions that take place over the Internet.
Simply put, e-tailing is the sale of goods online. Companies like Amazon and
Dell created the online retail industry by putting the entire customer
experience -
Q3. Discuss the Retail pricing
strategies.
Answer. Pricing of a product is vital for a retailer.
It determines the profit and is one of the major marketing mix tools. Therefore
retailers have to be very careful while choosing the pricing strategy to
achieve profit goal. They need to design good pricing strategy for particular
brands, categories, stores and markets. Two key elements in factoring product
cost are the cost of goods and operating expenses. The costs of goods include
the price paid for the product, plus any shipping and handling expenses
Q4. Describe the Retail Buying
Process in brief.
Answer. Retail Buying
Process:
Retail is the sale of goods and services from individuals or
businesses to the end-user. Retailers are part of an integrated system called
the supply chain. A retailer purchases goods or products in large quantities
from manufacturers directly or through a wholesale, and then sells smaller
quantities to the consumer for a profit. Retailing
can be done in either fixed locations like stores or markets, door-to-door
Q5. Write short notes on:
A. Types of retail store location
with examples
B. Classification of retail consumers
based on shopping.
Answer. (a) Types of Retail Store:
1. Shopping Center
Strip malls
and other attached, adjoining retail locations will also have guidelines or
rules for how they prefer their tenants to do business. These rules are
probably more lenient than a mall, but make sure you can live with them before
signing a lease.
2. Downtown Area
Like the
mall, this type of store location may be another premium choice. However, there
may be more freedom
Q6. Explain the Retail Merchandising
Management (RMM) in brief.
Answer. Merchandising
1. Retail
Merchandising refers to the various activities which contribute to the sale of
products to the consumers for their end use. Every retail store has its own
line of merchandise to offer to the customers. The display of the merchandise
plays an important role in attracting the customers into the store and
prompting them to purchase as well.
2. Merchandising
helps in the attractive display of the products at the store in order to
increase their sale and generate revenues for the retail store.
3. Merchandising
helps in the sensible presentation of the products available for sale to entice
the customers and make them a brand loyalist.
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