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Fall-2013
Master of
Business Administration - MBA Semester 3
MK0013–Market
Research-4 Credits
(Book ID:
B1711)
Assignment
(60 Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Define Research and its
characteristics. Also explain any seven types of research.
Answer.
Types: Research comprises "creative work
undertaken on a systematic basis in order to increase the stock of knowledge,
including knowledge of man, culture and society, and the use of this stock of
knowledge to devise new applications." It is used to establish or confirm
facts, reaffirm the results of previous work, solve new or existing problems,
support theorems, or develop new theories.
1. Pure
research
Q2. Explain the various types of
Consumer and Business to Business (B2B) market research.
Answer. Types of Consumer:
1. Loyal
Consumers- These types of customers are less in numbers but promote more sales
and profit as compared to other customers as these are the ones which are
completely satisfied. These customers revisit the organization over times hence
it is crucial to interact and keep in touch with them on a regular basis and
invest much time and effort with them. Loyal customers want individual
attention and that demands polite and respectful responses from supplier.
2. Discount
Consumers-
Q3. Discuss the various Techniques of
Sales Analysis and forecasting in estimating the current market demand.
Answer. Sales
forecasting is a
difficult area of management. Most managers believe they are good at
forecasting. Reasons for undertaking sales forecasts businesses are forced to
look well ahead in order to plan their investments, launch new products, and
decide when to close or withdraw products and so on. The sales forecasting
process is a critical one for most businesses.
Types of forecasting
There are two major
Q4. Discuss the Various techniques of
Probability sampling techniques in detail with examples.
Answer. Probability
Sampling
A probability sampling method is any method of sampling that
utilizes some form of random selection. In order to have a random selection
method, you must set up some process or procedure that assures that the
different units in your population have equal probabilities of being chosen.
Simple Random Sampling
The simplest
Q5. Explain the process of sampling
and classification of non-probability sampling techniques.
Answer. Sampling:
A process
used in statistical analysis in which a predetermined number of observations
will be taken from a larger population. The methodology used to sample from a
larger population will depend on the type of analysis being performed, but will
include simple random sampling, systematic sampling and observational sampling.
The sample should be a representation of the general population.
Q6. Discuss the features of online
marketing research and its types.
Answer. Online marketing research is the process by which companies use
the Internet to gather data to evaluate how well a product or service is
selling to consumers. The information provided by a careful market analysis
conducted online can also identify popular trends that can assist a company in
creating a strategy that will get better results. When used properly, online
marketing research can be an effective tool that a company can use to
experience higher revenues.
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