MK0013–Marketing Research

Spring-2015

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Master of Business Administration- MBA Semester 3

MK0013–Marketing Research-4 Credits

(Book ID: B1711)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60

Q1. Define Research and its characteristics. Also explain any seven types of research.

Answer.  Research Simply means a search for facts – answers to questions and Solutions to Problems. It is a Purposive investigation. It is an “Organized inquiry” (It seeks to find explanations to unexplained phenomenon, to classify the doubtful propositions and to correct the misconceived facts). 2. Identify the

Q2. A company is looking for a new logo. As a manager of the company, you have been given the responsibility of generating ideas for the new logo. What type of research and methods will you use in this case?

Answer. Field Research

Field research is collated by assessing people in their natural setting or environment, so it’s particularly handy when assessing the target audience. If you have the time and resources available, field research can be extremely beneficial because it involves collecting new information rather than relying on previously published data. Unfortunately, as with trends, people’s buying habits and preferences can change over time, so field research can

Q4. Discuss the suitable examples the various observation methods and techniques used in collecting information.

Answer. Observational Technique

Observational marketing research is a qualitative method of collecting and analyzing information obtained through directly or indirectly watching and observing others in natural or planned environments. It is often the first, and sometimes only, steps in developing a marketing plan or project. Social research techniques, observational research methods may be done covertly or overtly to obtain the best, most efficient results. Additionally, researches may participate in the experience to provide a more informed report.

Q5. Discuss the process of designing a questionnaire.

Answer. 1. Write a study protocol

This involves getting acquainted with the subject, making a literature review, decide on objectives, formulate a hypothesis, and define the main information needed to test the hypothesis.

2. Draw a plan of analysis

This steps determines how the information defined in step 1 should be analysed. The plan of analysis should

Q6. Discuss the features of online marketing research and its types.

Answer. There are a number of benefits to commissioning online market research, including:

1. Precision

Easier targeting of respondents across numerous segmentation variables. Provides access to a precise and qualitative panel which ensures to gather reliable data on sensitive issues.

Spring-2015

Get solved assignments at nominal price of Rs.120 each.

Mail us at: consult4solutions@gmail.com or contact at

09882651000, 08894387490