MK0013–Marketing Research

Spring-2015

Get solved assignments at nominal price of Rs.120 each.

Mail us at: subjects4u@gmail.com or contact at

08894344452, 08894387490

Master of Business Administration- MBA Semester 3

MK0013–Marketing Research-4 Credits

(Book ID: B1711)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60

Q1. Define Research and its characteristics. Also explain any seven types of research.

Answer.  Research Simply means a search for facts – answers to questions and Solutions to Problems. It is a Purposive investigation. It is an “Organized inquiry” (It seeks to find explanations to unexplained phenomenon, to classify the doubtful propositions and to correct the misconceived facts). 2. Identify the

Characteristic of research:-

Q2. A company is looking for a new logo. As a manager of the company, you have been given the responsibility of generating ideas for the new logo. What type of research and methods will you use in this case?

Answer. Field Research

Field research is collated by assessing people in their natural setting or environment, so it’s particularly handy when assessing the target audience. If you have the time and resources available, field research can be extremely beneficial because it involves collecting new information rather than relying on previously published data. Unfortunately, as with trends, people’s buying habits and preferences can change over time, so field

Q3. Explain the nine types of experimental designs?

Answer.  The Main Experimental Designs are:

1. The completely randomized design. It has one or more fixed effect factor(s), often called the treatment. Subjects assigned to treatments at random regardless of any characteristics or natural structure to of the experimental material. This is the commonest design. It is simple and tolerates unequal numbers in each group.

Q4. Discuss the suitable examples the various observation methods and techniques used in collecting information.

Answer. Observational Technique

Observational marketing research is a qualitative method of collecting and analyzing information obtained through directly or indirectly watching and observing others in natural or planned environments. It is often the first, and sometimes only, steps in developing a marketing plan or project. Social research techniques,

Q5. Discuss the process of designing a questionnaire.

Answer. 1. Write a study protocol

This involves getting acquainted with the subject, making a literature review, decide on objectives, formulate a hypothesis, and define the main information needed to test the hypothesis.

2. Draw a

Q6. Discuss the features of online marketing research and its types.

Answer. There are a number of benefits to commissioning online market research, including:

1. Precision

Easier targeting of respondents across numerous segmentation variables. Provides access to a precise and qualitative panel which ensures to gather reliable data on sensitive issues.

2.

Spring-2015

Get solved assignments at nominal price of Rs.120 each.

Mail us at: subjects4u@gmail.com or contact at

08894344452, 08894387490