Spring-2015
Get solved
assignments at nominal price of Rs.120 each.
09882651000, 08894387490
Master of
Business Administration- MBA Semester 4
MK0016-Advertising
Management and Sales Promotion-4 Credits
(Book ID:
B1809)
Assignment (60 Marks)
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60.
Q1. Define Sales promotion. Explain the tools and techniques
of consumer sales promotion.
Answer. Sales promotions are the set of marketing
activities undertaken to boost sales of the product or service. Definition:
Sales promotions are the set of marketing activities undertaken to boost sales
of the product or service.
11 Important
Techniques of Sales Promotion
(1) Rebate: Under
it in
Q2. Discuss the DAGMAR approach in setting objectives and
measuring effectiveness of advertising.
Answer. DAGMAR stands for Defining Advertising Goals for
Measured Advertising Results. DAGMAR Model was developed by Russell Colley in
1961 for setting advertising objectives and measuring advertising results.
According to
DAGMAR Model the ultimate objective of advertising involves a communication
task, intended to create awareness, impart information, develop attitude and
induce action.
Advertising
objective is to
Q3. Advertising is a paid form of communication. It has
gained its significance since it attempts to build a positive attitude towards
a product. Explain the characteristics and objectives of advertising.
Answer. Advertisements are messages paid for by those
who send them and are intended to inform or influence people who receive them.
Definition: Advertising is a means of communication with the users of a product
or service.
Characteristics of advertising - Advertising is
important tool used by the manufacturer for launching the product or service in
the market.
Q4. What is “above the line” and “below the line” activities
with respect to marketing communications? Explain the concept in detail.
Answer. Above the Line (ATL) and below the Line (BTL) advertising
are two terms that are bandied around often these days in the advertising world
and often have the lay person confused as to what they stand for. It might be
worth our while to begin this by defining what constitutes the metaphoric
‘Line’. To quote Michael John Baker from The Marketing Book , the terms ‘Above
The Line’ and ‘Below The Line’ came into existence way back in 1954 with
Q5. Explain Advertising standards council of India(ASCI)and
also discuss the Forms of ethical violations in Advertising.
Answer. Explanation of ASCI - Acronym for the American
Standard Code for Information Interchange. Pronounced ask-ee, ASCII is a
code for representing English characters as numbers, with each letter assigned
a number from 0 to 127. For example, the ASCII code for uppercase M is 77. Most
computers use ASCII codes to represent text, which makes it possible to
transfer data from one computer to another.
For a list of
commonly used characters and their ASCII equivalents, refer to the ASCII page
in the Quick Reference section.
Text files
stored in ASCII format are
Q6. Describe some of the strategies for effective marketing
and advertising in rural market.
Answer. Rural marketing involves the process of
developing, pricing, promoting, distributing rural specific product and a
service leading to exchange between rural and urban market which satisfies
consumer demand and also achieves organizational objectives.
Spring-2015
Get solved
assignments at nominal price of Rs.120 each.
09882651000,
08894387490
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