MK0017–E-Marketing

Spring-2015

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Master of Business Administration- MBA Semester 4

MK0017–E-Marketing-4 Credits

(Book ID: B1810)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Define E-Customers with some examples. Also explain the online buying process.

Answer. Electronic customer relationship management (e-CRM) is seen to arise from the consolidation of traditional CRM with the e-business applications marketplace and has created a flurry of activity among companies. E-CRM is the proverbial double-edged sword, presenting both opportunities and challenges for companies considering its adoption and implementation. e-CRM creates for companies such as enhanced customer interactions and relationships as well as personalization options, all of which are potential sources of competitive

Q2. An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Answer. e-CRM creates for companies such as enhanced customer interactions and relationships as well as personalization options, all of which are potential sources of competitive advantage. It also explores the challenges confronting companies implementing e-CRM such as managing an on-line channel, data integration

Q3. Discuss about web analytics. List and explain the visitor statistics can be gained by using metrics.

Answer. Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Visitor statistics by metrics-

Q4. Explain the role of e-marketing in online advertising and as a lead generation platform.

Answer. Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants

Q5. Functions of E-marketing are represented by 2P+2C+3S formula (Personalization, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Answer. The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing –the well-known 4 P's (Product – Price – Promotion –Positioning) that form the classic Marketing mix. Add the extra 3 P's (People – Processes – Proof) and you got the whole extended Marketing mix. Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the2P 2C 3S formula: Personalization,

Q6. Discuss the selling methods and sales promotion of E-marketing.

Answer. Explanation of Selling methods –

A number of specific selling strategies come under the umbrella of sales or selling, including the following:

• Cold calling

• Consultative selling

Spring-2015

Get solved assignments at nominal price of Rs.120 each.

Mail us at: subjects4u@gmail.com or contact at

08894344452, 08894387490