2nd
set
Solved
assignments for Rs.150 each
08627023490
Fall-2013
Master of
Business Administration - MBA Semester 4
MH0056–Public
Relations & Marketing for Healthcare Organizations-4 Credits
(Book ID:
B1320)
Assignment
(60 Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. SWOTS analyze the hospital you
are in and evaluate the same in the light of hospital service offered, from the
customer’s point of view and write a report.
Answer. Thoughtfully listing the STRENGTHS, WEAKNESSES, OPPORTUNITIES and
THREATS of your situation should be done at least once a year. It's a
"big picture" exercise that challenges you to compile, analyze and
evaluate the significant influences that work for or against your strategic
objectives.
A SWOT analysis is useful for hospitals, medical groups, and
individuals in private practice—it helps focus your marketing in areas that
harbor the strongest benefits. Here are a few ideas to maximize the value and
generate effective strategies from this exercise.
Q2. Explain the types of public
relations research.
Answer. Many public relations practitioners
count communication and strategy as the most valuable skills in their field.
But in practice, one cannot put those skills to good use without a foundation
of research and information gathering. It’s important to know a client’s needs,
target market, and available resources in order to draw up a good PR plan. For
example, before submitting a story to a magazine, you have to know its
Q3. Define e-marketing. Explain the
various components of an e-marketing activity plan.
Answer. Email marketing is directly marketing a commercial
message to a group of people using email. In its broadest sense, every email
sent to a potential or current customer could be considered email marketing. It
usually involves using email to send ads, request business, or solicit sales or
donations, and is meant to build loyalty, trust, or brand awareness. Email
marketing can be done to either sold lists or current
Q4. Discuss the current scenario of
medical tourism in India.
Answer. These days it seems like every
country in the world promotes itself as a haven for medical tourism. The
reality is that in most cases they offer sub-standard facilities and limited
skills/qualifications. India has tens of thousands of skilled physicians and
nurse practitioners. Over the last two decades, the economic boom in India has
led to the building of medical facilities & infrastructure that rival the
very best that western medical care that the west has to offer. Many of the
physicians that practice in these hospitals and clinics have returned (to
India) from the U.S. and Europe, leaving behind
Q5. Describe the future of healthcare
marketing.
Answer. Health Care Marketing is a new approach to public health
that applies traditional marketing principles and theories alongside
science-based strategies to prevention, health promotion and health protection.
Health marketing is one of the ways through which advancements in medicine and
in health-protecting services like insurance are made widely known.
The
marketing strategy would follow the traditional 4 "P's" of marketing
namely:
1. The
"product" in
Q6. Discuss brand building on the
internet.
Answer. Everybody needs to get their name out
there on the social web. For entrepreneurs, however, it’s an even more critical
aspect of the job. A social presence gives you the credibility to attract
clients, partners and investors by making yourself available and demonstrating
your personality and experience. Building
your online brand in a meaningful way is no easy task, and there are many
tools available to get you on the right path. Below, we've picked 10 tested
methods and highlighted some
2nd
set
Solved
assignments for Rs.150 each
08627023490
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