2nd
Set
Solved
assignments for Rs.150 each
08627023490
Fall-2013
Master of
Business Administration - MBA Semester 4
MK0016–Advertising
Management & Sales Promotion-4 Credits
(Book ID:
B1809)
Assignment
(60 Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Discuss the role of various
departments in Advertising.
Answer. Advertising
Paid,
non-personal, public communication about causes, goods and services, ideas,
organizations, people, and places, through means such as direct mail,
telephone, print, radio, television, and internet. An integral part of marketing,
advertisements are public notices designed to inform and motivate. Their
objective is to change the thinking pattern (or buying behavior) of the
recipient, so that he or she is persuaded to take the action desired by the
advertiser. When aired on radio or television, an advertisement is called a
commercial.
Q2. Describe the AIDA model of
consumer response hierarchy.
Answer. Many marketers know the Hierarchy of
Effects, but they usually called it by a different name such as AIDA, the sales funnel, the demand
funnel, the purchase process or something similar. Whatever name it goes by,
the end result is the same. The Hierarchy of effects is the natural process of
marketing where you begin with the total, unaware potential market for your
brand, progress through a series of
Q3. Explain the different kinds of
Advertising objectives.
Answer. An Advertisement is the communication relayed from
companies to persuade an audience to purchase their products. This
communication is usually through various forms of paid media -- TV and radio
commercials, print ads, billboards and more recently, product placement. Ads
are placed where advertisers believe they will reach the largest, most relevant
audience. Commercial businesses use advertising to drive the consumption of
their product, while non-profit organizations
Q4. Explain the evolving consumer
Segments which has impacts on Advertising.
Answer. While each company's advertising
budget may differ, there are several factors that can affect even the smallest
advertising budget.
1. Projected
Annual Gross Sales
When
entrepreneurs prepare to create advertising budgets for their businesses, it's
important to take projected annual gross sales into account. This method helps
protect entrepreneurs from spending too much or too little on advertising.
"Entrepreneur," an online resource and magazine for business owners,
suggests calculating you’re minimum and maximum advertising budget figures by
Q5. Discuss any ten types of
Advertising copy in brief.
Answer. Ad copy is a term that refers to the main
text of a clickable advertisement, whether it is a contextual or a pay per
click ad. The text of the ad copy is generally the second and third lines of an
ad displayed on a search engine results page or any other web page. Ad copy is
made up of different elements, all of which are generally slipped into the two
or three lines that advertisers are allowed to use for their purposes. It also
combines search engine optimization with marketing tactics that are used in all
Q6. Discuss the forms of ethical
forms of violation in advertising.
Answer. There is nothing intrinsically good
or intrinsically evil about advertising. It is a tool, an instrument: it can be
used well, and it can be used badly. If it can have, and sometimes does have,
beneficial results such as those just described, it also can, and often does,
have a negative, harmful impact on individuals and society. Advertising can
betray its role as a source of information by misrepresentation and by
withholding relevant facts. Sometimes, too, the information function
2nd
Set
Solved
assignments for Rs.150 each
08627023490
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