2nd
set
Solved
assignments for Rs.150 each
08627023490
Fall-2013
Master of
Business Administration - MBA Semester 4
SC0007–Category
Management in Purchasing-4 Credits
(Book ID:
B1662)
Assignment
(60 Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Write a note on product category
lifecycle.
Answer. Product life cycle is a business analysis that attempts to identify a set
of common stages in the life of commercial products, for example, introduction,
promotion, growth, maturity and decline. The Product Life Cycle (PLC) is used
to map the lifespan of a product. There are generally four stages in the life
of a product. These four
4. Decline: This is the stage in which sales of your product
begin to fall. Either everyone that wants to has bought your product or new,
more innovative products have been created that replace yours. Many companies
decide to withdrawal the products from the market due to the downturn. The only
way to increase sales during this period is to cut your costs reduce your
spending.
Q2. Describe the steps implemented in
communication planning.
Answer. A strategic communications plan is a written document
that lists your organization's specific goals and objectives. It requires a
concerted effort among your staff, board members, and others to think
strategically about where you want your organization to go and the
communications activities (public service announcements, press releases, press
briefings etc.) you will undertake to achieve success.
Q3. Write a note on contingency
planning.
Answer. A contingency
plan is a plan devised for an outcome other than in the usual (expected)
plan. It is often used for risk management when an exceptional risk that,
though unlikely, would have catastrophic consequences. Contingency plans are
often devised by governments or businesses. For example, suppose many employees
of a company are traveling together on an aircraft which crashes, killing all
aboard. The company could be severely strained or even ruined by such a loss.
Accordingly, many companies have procedures to follow in the event of such a
disaster. The plan may also include standing policies.
Q4. Discuss e-auctions in detail.
Answer. E-Auctions are negotiations conducted via an online platform.
Suppliers get the possibility of improving their proposals based on market feedback
(e.g. rank in negotiation) and are considered to be the most transparent way of
conducting negotiations.
E-Auctions
include both price and non-price (service level, quality, etc.) parameters to
ensure the result of the auction reflect the overall best total value for APMM.
Q5. Explain the creation of programme
plan.
Answer. The first step in any systematic attempt to promote
rural development is to prepare useful programmes based on people's need. The
development of such programmes, which harmonize with the local needs as the
people see them & with the national interests with which the country as a
whole is concerned, is an important responsibility of extension personnel at
all levels-national, state, district, block &
Q6. Explain how price cost analysis is
performed in category management.
Answer. Category
management is a retailing and purchasing concept in which the range of
products purchased by a business organization or sold by a retailer is broken
down into discrete groups of similar or related products; these groups are
known as product categories (examples of grocery categories might be: tinned
fish, washing detergent, toothpastes). Increasingly, organizations are taking a
category approach to spend management to drive savings and results. Category
Management allows organizations to
2nd
set
Solved
assignments for Rs.150 each
08627023490
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