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MBA
(OPERATIONS MANAGEMENT)
SEMESTER 3
OM0012 – SUPPLY CHAIN MANAGEMENT - 4
CREDITS
(BOOK ID
B1234)
ASSIGNMENT-
60 MARKS
Note: Answer all questions. Kindly note that
answers for 10 marks
questions should be approximately of 400 words.
Each question is
followed by evaluation scheme.
Q1. Analyze the key
issues in Supply Chain Management
Answer.
Key issues in supply chain
management
A company that implements
SCM does not necessarily increase its competitive edge. Often, companies go
wrong in identifying the key business issues that are related to the effective
implementation of SCM. Some of the key issues in supply chain management are:
1.Configuration of
distribution network – This issue is concerned with the design of
distribution network for a specific market. The distribution network mainly
includes warehouses, retail outlets, manufacturing plant and supply sources.
The costs of inventory at various levels and cost of logistics form the total
cost of distribution network. SCM is easy to understand, only when it provides
Q2. Managers usually do
not prefer a single best purchasing strategy. As there are many options and
variables, managers try to design the best-fit strategy based on the
requirements of the project. Evaluate this
Answer.
To design a purchasing strategy,
it is necessary to understand the business objectives of the company, which in
turn helps to identify what purchasing should achieve. The business objectives
generally include four features. They are:
Measurement – Quantitative aims are much
easier to manage than the qualitative aims. With quantitative aims, you can
measure performance and plot progress whereas with qualitative aims you can
only estimate based on your opinion. It is important to note that absolute
measures
Q3. How does a company
select a 3 Party Logistics company?
1. Sending Request for Quotation (RFQ) and Request for Information (RFI) to
the 3PL companies
2. Receive bids
3. Evaluate bids(pre-defined criteria for evaluation)
4. Select top 3 PL companies and conduct meetings
5. performs detailed review of the financial standing of the 3PL companies
6. select the best suitable company to fulfill requirements,
7. Negotiate the contract terms and arrive upon a final agreement.) -7(1
marks each), Advantages of 3PL-3 marks
Answer.
Selecting a 3PL
Once a company decides to
outsource certain functions, then it starts searching the most reasonable 3PL
company that can meet all the necessary requirements. The third party logistics
can be asset based, management based or integrated providers. The asset based
3PLcompanies operate their business using their own trucks, personnel and
warehouses. Management based 3PL companies provide technological and managerial
services to their client. The integrated providers give their services in
addition to the services required by the client. A company must provide a
detailed Request for Quotation (RFQ) and
Q4. What are the
strategies used for the risk mitigation of controllable risk?
1. Speculative strategy
2. Hedge strategy
3. Flexible strategy
Answer.
Risk mitigation strategies
for controllable risks
We can classify the risk
mitigation strategies for controllable risks as follows:
·
Speculative strategy
·
Hedge strategy
·
Flexible strategy
Let us now briefly discuss
these strategies.
Speculative strategy
This strategy is adopted by
companies based on speculative or simulated results obtained from different
scenarios. The processes adopting this strategy create stable plans with low
volatility which does not require highly responsive supply chain design. This
strategy reduces cost of logistics by efficient use of resources like warehouses
and trucks, but it can increase inventory levels and hence
ovides firms a particular
amount of market leverage which a firm otherwise lacks.
Q5. Discuss the impact
of e-commerce on SCM
Answer.
Impacts of e-commerce on
SCM
E-commerce impacts SCM in the
following ways:
Cost efficiency – E-commerce facilitates
transportation companies of all sizes to exchange data over the Internet
regarding the cargo. It allows shippers, firms associated with trucking and
freight forwarders to update their documents related to cash and time
investments that are necessary for the traditional paper work system.
Flexibility in distribution
system – E-commerce provides businesses with more flexibility in the complex
process of sharing information and products between clients, suppliers, and
businesses. It links the distribution channels and customers and simplifies the
Q6. What are the
reasons for the bullwhip effect and what methods may be employed to reduce it?
Answer.
Bullwhip effect is
considered as a dynamical phenomenon in supply chains. We can define bullwhip
effect as an increase in the demand variation in a supply chain from downstream
to upstream.
Reasons for bullwhip effect
The main reasons for
bullwhip effect are:
·
Demand forecasting
·
Lead time
·
Batch ordering
·
Price fluctuation
·
Inflated orders
Let us next briefly
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