3rd Set
Solved
Assignments for Rs.150 each
08627023490
Fall-2013
Master of
Business Administration - MBA Semester 4
MK0018–International
Marketing-4 Credits
(Book ID:
B1199)
Assignment
(60 Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Discuss the scope of
international marketing. How is international marketing more complex than
domestic marketing?
Answer. Scope:
1. To
understand broad picture of the global environment within which business operates
today and into the future.
2. To
understand how the internationalization of business and markets influence all
functions of business including marketing.
3. To
understand how the internationalization or globalization of markets affects
future manager regardless of where they work in business.
Q2. What are trade barriers? Compare
tariff and non-tariff barriers.
Answer. Trade barriers are any of a number of
government-placed restrictions on trade between nations. The most common sorts
of trade barriers are things like subsidies, tariffs, quotas, duties, and
embargoes. The term free trade refers to the theoretical removal of all trade
barriers, allowing for completely free and unfettered trade. In practice,
however, no nation fully embraces free trade, as all nations utilize some
assortment of trade barriers for their own benefit.
Q3. How is international marketing
research carried out? Discuss in brief.
Answer. Marketing research:
1. Focus on
research which will help you make better decisions:
Ø Work out what you need to know and
whether you need an in-depth understanding or simple numerical results.
Ø Decide how quickly you need the
information and how accurate it must be.
Ø Set up your research with a clear
brief, including objectives, deadlines and any important background
information.
Q4. List the factors that affect the
pricing strategy of an international firm? Explain the different pricing
strategies the firms can adopt.
Answer. Pricing is an important part of brand
positioning. At the risk of over-simplifying an enormously complex topic we’ll
show you a basic framework that can be used to develop a pricing strategy. The
steps are:
Ø Identify the factors that will affect
price
Ø Determine your short-term and
long-term goals
Ø Select an appropriate pricing model
Q5. Write short notes on:
a) International commercial terms (Incoterms)
b) Commercial invoice
Answer. (a) International Commercial
Terms (‘Incoterms’) Trade
terms published by the International Chamber of Commerce (ICC) those are
commonly used in both international and domestic trade contracts. Incoterms,
short for "International Commercial Terms," are used to make
international trade easier by helping traders in different countries understand
one another. Incoterms were first developed in 1936 and are updated from time
to time, in order to conform to
Q6. Explain the difference between
the role of World Bank and International Monetary Fund.
Answer. The World Bank is an international financial institution
that provides loans to developing countries for capital programs.
The World
Bank's official goal is the reduction of poverty. According to its Articles of
Agreement (as amended effective 16 February 1989), all its decisions must be
guided by a commitment to the promotion of foreign investment and international
trade and to the facilitation of capital investment.
3rd Set
Solved
Assignments for Rs.150 each
08627023490
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