3rd Set
Solved
assignments for Rs.150 each
08627023490
Fall-2013
Master of
Business Administration - MBA Semester 4
MK0017–E-Marketing-4
Credits
(Book ID:
B1810)
Assignment (60
Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=30.
Q1. Write short notes on:
A. Explain the four types of e-malls.
B. Types of Partners in an
e-marketplace.
Answer. (a) e-malls:
Web site
that displays electronic catalogs from several suppliers, and charges
commission from them for the sales revenue generated at that site. The Web has
yet to duplicate the real-world feel of a mall, where shoppers can pop in and
out of multiple stores, easily browsing racks of clothing, display cases of
jewelry and shelves of house-wares. And online, friends can’t join you in a
dressing
Q2. Discuss about any four e-
marketing tools in brief.
Answer. E-marketing:
The methods
of marketing have changed and improved, and we've become a lot more efficient
at telling our stories and getting our marketing messages out there. E-Marketing
is the product of the meeting between modern communication technologies and the
age-old marketing principles that humans have always applied.
Email
marketing is directly marketing a commercial message to a group of people using
email. In its broadest sense, every
Q3. Explain the online buying process.
Answer. Online shopping or online retailing is a form of
electronic commerce which allows consumers to directly buy goods or services
from a seller over the Internet using a web browser. Alternative names are:
e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store,
online storefront and virtual store. Mobile commerce (or m-commerce) describes
purchasing from an online retailer's mobile optimized online site or app. An
online shop evokes the
Q4. Explain 2P (personalization,
privacy) +2C (customer service, community) +3S (Site, security, sales
promotion) formula in detail.
Answer. The e-Marketing
E-mail
marketing is one of the most powerful online marketing tools available, but
also the most abused one. While e-mail marketing is extremely cost effective,
highly personalized, and precise, its often connected with spam and unsolicited
junk e-mail, which is, beside being extremely irritating, not working at all.
Q5. Discuss the types of Online
Advertising.
Answer. Online advertising, also called Internet advertising,
uses the Internet to deliver promotional marketing messages to consumers. It
includes email marketing, search engine marketing, social media marketing, many
types of display advertising (including web banner advertising), and mobile
advertising. Like other advertising media, online advertising frequently
involves
Q6. Explain the advertising and
selling techniques used in e-marketing.
Answer. Online marketing has changed dramatically in the past
few years. When Google released search their Panda and Penguin algorithm
updates, many website owners were sent scrambling as they watched their site’s
rank slip.
But not all
online marketers found Google’s updates to be devastating. Those who built a
strong foundation in solid, white hat online marketing practices weren’t
affected like marketers who cut corners and
3rd Set
Solved
assignments for Rs.150 each
08627023490
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