2nd
set
Solved
Assignments for Rs.150 each
08627023490
Fall-2013
Master of
Business Administration - MBA Semester 3
MK0010–Sales,
Distribution and Supply Chain Management-4 Credits
(Book ID:
B1721)
Assignment
(60 Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Define Aggregate Planning and its
strategies to meet demand and supply.
Answer. In the spectrum of production
planning, aggregate planning is
intermediate-range capacity planning that typically covers a time horizon of 2
to 12 months, although in some companies it may extend to as much as 18 months.
It is particularly useful for organizations that experience seasonal or other
fluctuations in demand or capacity. The goal of aggregate planning is to
achieve a production plan that will effectively utilize the organization’s
resources to match
Q2. Explain the SCOR model with a
diagrammatic representation.
Answer. Supply-chain operations
reference-model (SCOR) is a process reference model developed by the management consulting firm
PRTM, now part of PricewaterhouseCoopers LLP (PwC) and endorsed by the
Supply-Chain Council (SCC) as the cross-industry de facto standard diagnostic
tool for supply chain management. SCOR enables users to address, improve, and
communicate
Q3. Explain the recent trends in
Sales Management.
Answer. Sales management is a business discipline which is
focused on the practical application of sales techniques and the management of
a firm's sales operations. It is an important business function as net sales
through the sale of products and services and resulting profit drive most
commercial business. These are also typically the goals and performance
indicators of sales management.
Sales
manager is the typical title of someone whose role is sales management. The
role typically involves talent development and leadership. Sales management can
involve any of the following activities:
Q4. Explain “Green supply chain
management” in detail.
Answer. Green Supply Chain Management
(Green SCM) hsa
gained significance among manufacturers due to the following reasons:
Ø Diminishing raw materials
Ø Deterioration of environment
Ø Overflowing waste lands
Ø Increasing levels of pollution
In today’s
competitive world, it is not only about being environment friendly but also
about better business sense and profits
Q5. Explain the various stages involved
in the personal selling process.
Answer. Personal selling is the most expensive form of
advertising and to be effective one should use a step by step process to gain
the most benefit. Personal selling can adjust the manner in which facts are
communicated and can consider factors such as culture and behaviour in the
approach. They can ask questions to discover the specific need of the customer
and can get feedback and adjust the presentation as it progresses.
1. Step One:
Prospecting - the first step in the personal selling process
The process
of looking for and checking leads is called prospecting or determining which
firms or individuals
Q6. Discuss three components of
supply chain management.
Answer. Supply chain management (SCM)
is the management of
an interconnected or interlinked between network, channel and node businesses
involved in the provision of product and service packages required by the end customers
in a supply chain. Supply chain management spans the movement and storage of
raw materials, work-in-process inventory, and finished goods from point of
origin to point of consumption. It is also defined as the "design,
planning, execution, control, and monitoring of supply chain activities with
the objective of creating net value, building a competitive
2nd
set
Solved
Assignments for Rs.150 each
08627023490
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