3rd
Set
Solved
Assignments for Rs.150 each
08627023490
Fall-2013
Master of
Business Administration - MBA Semester 4
MK0016–Advertising
Management & Sales Promotion-4 Credits
(Book ID:
B1809)
Assignment
(60 Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Discuss the role of various
departments in Advertising.
Answer. Advertising is the communication relayed from
companies to persuade an audience to purchase their products. This
communication is usually through various forms of paid media -- TV and radio
commercials, print ads, billboards and more recently, product placement. Ads
are placed where advertisers believe they will reach the largest, most relevant
audience. Commercial businesses use advertising to drive the consumption of
their product, while non-profit organizations may place ads to raise awareness
or
Q2. Describe the AIDA model of
consumer response hierarchy.
Answer. The AIDA (Attention - Interest - Desire -
Action) model provides a sophisticated illustration about the entire process of
how advertising affects consumer behavior. Having established the basis for
measuring advertising effectiveness, the AIDA model is the groundwork for the
hierarchy of effects model. Theorizing that advertising needs "to attract
attention (cognition), maintain interest, create desire (affect), and get action
(conation)", the AIDA model proposes that consumer behavior
Q3. Explain the different kinds of
Advertising objectives.
Answer. An Advertisement is Paid, non-personal, public
communication about causes, goods and services, ideas, organizations, people,
and places, through means such as direct mail, telephone, print, radio,
television, and internet. An integral part of marketing, advertisements are
public notices designed to inform and motivate. Their objective is to change
the thinking pattern (or buying behavior) of the recipient, so that he or she
is persuaded to take the action desired by the advertiser.
Kinds of
Q4. Explain the evolving consumer
Segments which has impacts on Advertising.
Answer. While each company's advertising
budget may differ, there are several factors that can affect even the smallest
advertising budget.
1. Projected
Annual Gross Sales
When
entrepreneurs prepare to create advertising budgets for their businesses, it's
important to take projected annual gross sales into account. This method helps
protect entrepreneurs from spending too much or too
Q5. Discuss any ten types of
Advertising copy in brief.
Answer. Ad copy is a term that refers to the main
text of a clickable advertisement, whether it is a contextual or a pay per
click ad. The text of the ad copy is generally the second and third lines of an
ad displayed on a search engine results page or any other web page, and is
between the title and the display URL. Most advertisers use ad copy not only to
describe the advertisement, but to also insert the
Q6. Discuss the forms of ethical
forms of violation in advertising.
Answer. The advertising industry operates
within strict federal regulations and is monitored by the Federal Trade
Commission. Even with truth-in-advertising laws in place, advertisers have
significant leeway to violate the ethical standards of a wide range of
consumers. Advertisers have to be especially careful to act ethically at all
times, taking extra care when advertising to children, advertising potentially
3rd
Set
Solved
Assignments for Rs.150 each
08627023490
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